Hello, I’m Joe Accardi –

UI/UX Designer

GENEWIZ – Website and Content Redesign1

Axis Games – Axis Football Franchise Mode Overhaul

Case Study – Happyflight iOS App

Hello! I’m Joe Accardi. I have a few years of design and UX experience involving working in biotechnology, gaming, and at a creative agency.Below are some samples of large scale projects I’ve worked on over the past year.

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PORTFOLIO SAMPLES

INTRODUCTION

Life Science made simple. Browsing through a wide variety of services can be overwhelming. Let’s make it easy to digest with half the steps.

WEBSITE AND CONTENT REDESIGN 2017, RELEASE TBD

CHALLENGES

Can we simplify how we represent each service?What information is valuable?Can we reduce the effort browsing sub-survices?How much data do we show?

ROLE

Lead DesignerProduct StrategyUser InterfaceUser Experience

TEAM

1 Project Manager3 Product Leads1 User Researcher4 Developers

REFERENCES

Kevin NayProject Manager(973) 670-6614

Mei Fan-CuiMarketing Automations Associate(732) 421-5680

“Joe spearheaded this one from start to finish.” — Kevin Nay, Project Manager

CLIENT

GENEWIZ

INDUSTRY

Biotechnology

TOOLS

Balsamiq, Sketch, Zeplin, Sitecore CMS

SUMMARY

Developed a brand overhaul for a fast-growing biotech company, including web and social, digital applications, and UX strategy. The identity reflects on the company’s broad needs and diverse customer base. With 8 main service lines and over 10+ sub services within each, we needed to simplify the user journey and flow without losing quality.

I learned that we do not sell visual products. The most effective way to reach the broad scientific audience is by making data visual and simplistic. After research and mapping our customer journey, we found out that heavy content isn’t always an effective way to market to the scientific audience. In the U.S. and Europe, the majority of biotech customers already know what they what in terms of services.

This lead to the conclusion that though each service offering is very different in product, they all share the same approach in content. Thus, we had the opportunity to create a more digestible information architecture.

GOAL

Decrease website bounce rate

Sitemap

WIREFRAME & PROTOTYPING

I created many interations of wireframes for this project.I also created user flows and journey visuals for business leads and our development team to review and edit before implementation. After a few iterations, I set up a prototype in InVision, which was reviewed internally and used for usability testing for a select few VIP customers.

View Prototype

Simulation football with no limitations. We give you the role of a franchise owner along with solid gameplay.

FRANCHISE MODE OVERHAUL 2017, CURRENTLY IN BETA

CHALLENGES

What data is valuable?How do we convert arcade gamers to simulation?What features have the most impact on gameplay?

ROLE

Product StrategyArt DirectionUser InterfaceUser ExperienceContent Strategy3D Artist

TEAM

1 Producer6 Developers

REFERENCES

Danny JuganLead Designer(803) 431-4544

David HagueDeveloper(614) 806-8844

“Joe’s not afraid to get his hands dirty.” — Danny Jugan, Lead Game Designer/Owner

CLIENT

Axis Games

INDUSTRY

Gaming

TOOLS

Sketch, Zeplin, Unity

SUMMARY

If you’ve played sports videos games over the years, you can understand that most are designed around the casual gamer. While that does have its benefits, it can leave a lot to be desired.

After meeting with users from the gaming community, we discovered a untouched area in not only our game but football gaming in general. The users couldn’t experience the effects of a real economy, along their players’ abilities and worth. They also could not play a role in how they managed their team during and off season.

I learned that in order to increase replay value, we needed to define areas of importance that the user would need to manage in order for their franchise to operate effectively. This, along with implementing accurate gameplay outcomes based on player data and archetypes, and economic factors with non-scripted unexpected outcomes, allow for the user to obtain more realistic results throughout the season.

GOAL

Increase revenue and user satisfaction

Sitemap

WIREFRAME & PROTOTYPING

I created many interations of wireframes for specific areas of this project. I also created a user flow/journey plus a functioning prototype for the producer and developers to review and edit. After a few iterations, we shared the prototype with a small select group of users for usability testing.

View Prototype

Prepare for any air adventure and access all your flight information in one place.

IOS APP PROTOTYPE 2018, CASE STUDY (STILL IN PROGRESS)

Happyflight®

CHALLENGES

How much data should we include?What information is valuable?Should the focus be on data or preparation?How do we spark comfort and not concern?

ROLE

Lead DesignerUser InterfaceUser Experience

TEAM

1 Designer

INTEGRATION

Flightradar24.comTurbulenceforecast.comFlowxMapbox

TARGET AUDIENCE

Anxious FlyersData LoversAir Travel Planners

AGE DEMOGRAPHIC

13-60

“Would make me feel much less anxious about my upcoming flight” — Christine Tynes, Usability Tester

CASE STUDY

Happyflight

INDUSTRY

Travel, Aviation

TOOLS

Sketch, Zeplin

SUMMARY

Developed a case study for an air travel planning app called Happyflight. The technology would allow you to check into your flight via account login or by scanning a boarding pass. Based on the information input by the user, they can receive a detailed potential turbulence forecast based on their route.

I learned that the majority of uneasy flyers are triggered by the fear of the unknown when up in the sky. Events such as turbulence can happen suddenly with no explanation. While anything can happen, I found out that it would be more comforting if they knew the potential scenarios throughout their flight’s timeline.

In conclusion, understanding aviation can be complicated for the average person. Giving the user a easy to digest technical understading of their flight would offer a higher chance of comfort and ease when traveling in the sky.

GOAL

Show users potential turbulence forecast predictions for their flight path to their destination by direct input or boarding pass.

User opens app User decides to Sign in/Register

Map begins loading – GPS calibrates

User enters flight destination

User checks into flight or scans boarding pass.

App estimates 3 most common potential

flight paths

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User selects a flight path timeline to view

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User toggles through flight path timeline

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User exits flight path timeline andcloses app

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User Journey

Splash/Loading Screen Login/Register World map Enter Flight/scan ticket

1-3 Potential flight paths

Select flight path timeline

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View flight path timeline

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Close app

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User Flow

Sitemap

View Prototype

Joe Accardi | 732-841-9443 | hello@joe-accardi.com

Thank You!I appreciate the time you’ve taken to review my portfolio