MySpaceMySpace filled the niche in the social networking community by giving users more freedom.

Compared to the social networks around at the time MySpace had only two degrees of separation, while the next closest had four.

MySpace added new features to further differentiate itself from the competition.

These features include things such as blogs, online mobile, online video, and AIM. They also allowed users to customize their profile.

MySpace ChangesNews Corp bought over MySpace, because the

audience they needed to reach were concurrent.This was a profitable acquisition for News Corp and

they generated enough cash flow to cover two thirds of their acquisitions.

Applications

News feed was a vital addition to the Facebook community-

Helped friends stay connectedHelped market use of applications such as games,

quizzes and video and picture sharingimmediate and real time access

Professional Quality

More appealing to the eyes less cluttered than MyspaceEasier to navigate

What is OpenSocial?

A new way to shareOpen source for third party developersEasy development

What can OpenSocial do for MySpace?

Allow MySpace to be competitive with FacebookSyncs with other social networks Enhances what is already thereIncrease traffic

OpenSocial vs. FacebookFacebook is a closed network that is coded in its own

programming language.Developers who want to create an application for

Facebook must use Facebooks programming language.Makes it difficult to provide applications for other social

networksOpen Social will be able to provide many web

applications because of open APIs.Write once, use anywhere.OpenSocial has a market potential for 250 million user,

compared to Facebooks 64 million active users.

ConclusionFacebook currently offers a large number of

applications and programsTime constraints – quicker than starting a

specialized platform for MyspaceCost effective- cheaper than producing a specialized

platformEncourages ease with mergers of different sites who

use Google Open Social