how make an attractive story
TRANSCRIPT
How to make a Story for your
Business?
We know
help Investors & Clients understand and relate to your business better
stories
how But
to make a story?
Let’s see the basic elements of a story
In every story there’s a
VILLAIN In your case the villain is the problems that your business solves. For example, for a food-ordering app, hunger and the inconvenience of going out (traffic jams etc.) are the villains.
VILLAIN !
VILLAIN !
Now that you’ve plotted a problem, the world needs a solution…
VILLAIN !
Hero enters the story! In your case- your product or service.
HERO!
VILLAIN !
And solves the problem, saving the day!
HERO! SOLUTION
VILLAIN !
HOORAY! That’s it. The story is finished.
HERO! SOLUTION
But something still seems to be missing, right?
VILLAIN ! HERO! SOLUTION
Of course something is missing!
VILLAIN ! HERO! SOLUTION
That something is- Humor!
Humor!
VILLAIN ! HERO! SOLUTION Humor!
And a little drama to make things more memorable.
Drama!
VILLAIN ! HERO! SOLUTION Humor!
And now for something very, very important…
Drama!
VILLAIN ! HERO! SOLUTION Humor!
What could it be?
Drama!
VILLAIN ! HERO! SOLUTION Humor!
hmm
Drama!
VILLAIN ! HERO! SOLUTION Humor!
hmm...
Drama!
VILLAIN ! HERO! SOLUTION Humor!
It’s Suspense! Always add suspense, it engages the audience.
Drama!
Suspense
So what are you waiting for?
story Go on, make your own
Now that you’ve learnt making
stories, There’s something more to learn…
how to
EVALUATE whether your story is communicating or not
It’s a secret formula, so pay attention…
It’s really very crucial…
Show it to a 9 year old kid
WHAT?!
WHAT?!
WHAT?!
No seriously, WHAT?!
It might sound funny but if a 9 year old gets your story, you’re doing just fine!
There are many ways to tell a story…
You can choose any medium to attach a story to your business.
Designer PPTs, short animated videos white-board animations, motion graphics, viral videos are fairly popular these days.
So pick a medium and reach out to
your audience with a story.
By ExplainerMovies.com