WELCOME

Ann HandleyChief Content OfficerMarketingProfs

Setting the Stage B2B Forum 2010

Sponsored by:

13 Ways to Have the Time of Your Life at the B2B Forum*

(*And Go Home a Better Marketer, Too)

#1 Take advantage of what you came here for…

Thanks to our Program Advisory Council (PAC) Members

Joel BookPrincipal, Market Research & Education Group, ExactTarget, Inc.

Lois BrayfieldPresident,J. Schmid & Assoc. Inc.

Kevin EspinosaeBusiness Platform Manager,Caterpillar Inc.

Pam EvansSenior Marketing Manager, Worldwide Software Group, IBM

Mary Ann KleinfelterPresident, Marketing Solutions

Bob KnorppPresident,The Cool Beans Group

Theresa KushnerDirector, Customer Intelligence,Cisco

Lee OddenCEO,TopRank Online Marketing

Pam O'NealVice President of Marketing,BreakingPoint Systems, Inc.

Laura RamosVice President,Industry Marketing for North America, Xerox Global Services

David B. ThomasSocial Media Manager,SAS

Donna TocciDirector, Web/New Media,Ingersoll Rand

#2 Get out of your comfort zone.

#3 Talk to strangers.

#4 Visit the sponsors

Thanks to our Gold Sponsors

Thanks to our Silver Sponsors

Thanks to our Bronze Sponsors

#5 Take a test drive.

#6 Prepare for inspiration!

Tuesday, May 4 12:45-1:30 pmWhat Marketers Are Still Missing: The Power of the New Digital Disorder

Wednesday, May 512:50-1:45 pmSix Pixels of Separation —How B2B Connects in A Connected World

David Weinberger Mitch Joel

#7 Don’t fear the unknown…

#8 Try something different!

* Hot seat labs

* Interactive discussion groups

#9 Get some therapy.

#10 Don't skip breakfast!

#mpb2b

#11 Check the back channels.

• Foursquare

• Flickr(MarketingProfsLive)

• Twitter

#12 Follow up: Get some Pit Crew maintenance…

Bob Knorpp President, The Cool Beans Group

David B ThomasSocial Media Manager, SAS

Stephanie Miller VP, Market Development, Return Path

#13 Party on!

#14 (bonus!) Have fun!!!

Welcome to Boston!