how to grow your email list like the pros
DESCRIPTION
If you want to be a successful publisher or business in 2013, building your email list must be a key. In this talk, we'll explore how effective businesses and publishers in a variety of industries grow their email lists - online and offline - and how you can apply what they're doing to your own list-building strategy.TRANSCRIPT
![Page 2: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/2.jpg)
aweber.com
Why build your email list?
![Page 3: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/3.jpg)
aweber.com
![Page 4: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/4.jpg)
aweber.com
![Page 5: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/5.jpg)
aweber.com
Your email list is YOURS.
![Page 6: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/6.jpg)
aweber.com
Email gets people back to your website
![Page 7: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/7.jpg)
aweber.com
To join your list, peopleneed 2 simple things...
![Page 8: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/8.jpg)
aweber.com
1. A way to join
![Page 9: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/9.jpg)
aweber.com
2. A reason to join
![Page 10: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/10.jpg)
aweber.com
Why Do People SubscribeTo Email Lists?
![Page 11: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/11.jpg)
aweber.com
1. They’re passionate about your topic
![Page 12: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/12.jpg)
aweber.com
![Page 13: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/13.jpg)
aweber.com
2. They want to be entertained
![Page 14: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/14.jpg)
aweber.com
3. They want to learn
![Page 15: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/15.jpg)
aweber.com
![Page 16: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/16.jpg)
aweber.com
![Page 17: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/17.jpg)
aweber.com
4. They want to connect
![Page 18: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/18.jpg)
aweber.com
![Page 19: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/19.jpg)
aweber.com
5. They have something to gain
![Page 20: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/20.jpg)
aweber.com
![Page 21: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/21.jpg)
aweber.com
If you want people to join your list, you MUST
address at least 1 of those desires.
![Page 22: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/22.jpg)
aweber.com
How do you get people to join YOUR list?
(Hint: not this)
![Page 23: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/23.jpg)
aweber.com
Make it EASY
![Page 24: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/24.jpg)
aweber.com
Can you find the signup form?
![Page 25: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/25.jpg)
aweber.com
![Page 26: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/26.jpg)
aweber.com
Set proper expectations
![Page 27: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/27.jpg)
aweber.com
![Page 28: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/28.jpg)
aweber.com
Remove anxietyof joining
![Page 29: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/29.jpg)
aweber.com
![Page 30: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/30.jpg)
aweber.com
Focus on how the reader benefits
![Page 31: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/31.jpg)
aweber.com
![Page 32: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/32.jpg)
aweber.com
Offer Something Exclusive
![Page 33: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/33.jpg)
aweber.com
![Page 34: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/34.jpg)
aweber.com
Can Social Media Build Your Email List?
(Yes)
![Page 35: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/35.jpg)
aweber.com
42%Check email 4+ times/day
![Page 36: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/36.jpg)
aweber.com
Easily add formsto Facebook
![Page 37: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/37.jpg)
aweber.com
“Welcome” page for Twitter followers
![Page 38: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/38.jpg)
aweber.com
Building your list offline:It’s all about permission
![Page 39: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/39.jpg)
aweber.com
Even when usingnifty tools
![Page 40: How to Grow Your Email List Like the Pros](https://reader035.vdocuments.net/reader035/viewer/2022062404/55499882b4c905a6758b46c7/html5/thumbnails/40.jpg)
aweber.com
What to do now:
•Make it easy for people to subscribe
•Identify & strengthen your offer. Why will people want to join your list?
•Create awesome emails that make your readers tell their friends!