how to market yourself of the web

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HOW TO MARKET YOURSELF ON THE WEB

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A guide for student journalists on how to use their own Web sites and social networks to build their personal brands

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Page 1: How to Market Yourself of the Web

How to

marketyourself

on tHe web

Page 2: How to Market Yourself of the Web

get a job offerrecruiters can see your portfolio anytime tHey please

build your networkknow tHat wHole ‘it’s not wHat you know but wHo you know’ saying? it Holds true online, too

learn new skillsif you’re complaining tHat tHe j-scHool doesn’t teacH you sucH-and-sucH, learn it on your own

wHy?

Page 3: How to Market Yourself of the Web

How?use your real name

ditcH any nickname you’ve used in 8tH grade

be consistent and professionalcolor scHemes, profile pictures, etc.

get your own siteis yourname.com available? buy it!

use social networking sitescontribute to tHe conversation

read and comment like crazygoogle reader sHould be your best friend

Page 4: How to Market Yourself of the Web

byline = brand**cHristopHer wink’s line. not mine.

your google searcH is your business card.

– mindy mcadams

for example:

Page 5: How to Market Yourself of the Web

consistencyin a glance, i sHould recognize your signature marks

color scHemelogotaglineetc.

once you Have one, it goes wHerever you go

blogtwitterlinkedinotHer social networks

Page 6: How to Market Yourself of the Web

for example

Page 7: How to Market Yourself of the Web

for example

Page 8: How to Market Yourself of the Web

for example

Page 9: How to Market Yourself of the Web

professionalismstrike a balance

be professional but Have a personality

google your name. look at tHe results, and if you wouldn’t want a boss to see it, take it down

retHink wHo’s listening ‘cisco just offered me a job! now i have to weigh

the utility of a fatty paycheck against the daily commute to san jose and hating the work’

Page 10: How to Market Yourself of the Web

yourname.comtHink of it as an investment

migHt cost a few bucks, but Huge payoffs

put tHe basics onlineblogresumeclipsabout pagecontact infolinks to your profiles on social networks

Page 11: How to Market Yourself of the Web

be socialquit saying you don’t ‘get it’

... and just try it

network. network. networkpost links.answer questions.ask questions.sHare tips.

it’s not just networking for networking’s sake, eitHer

you’ll learn plenty wHile you’re at it

Page 12: How to Market Yourself of the Web

twitter 101wHat’s witH tHe @ signs?

tHey’re How to address someone

tweets vs. facebook statustHink about making tHem different.

before you startdon’t leave you page blank

wHat’s witH all tHe tiny.urls?wHat otHer tHings

perplex you?

Page 13: How to Market Yourself of the Web

read like crazyfill up your google reader

add rss feeds to it and scan it eacH morning

wHat sHould you read?any industry-related blog you like

How does tHis Help?know more about trends in tHe industryleave comments & get your name out

Page 14: How to Market Yourself of the Web

questionswHat else do you

want to know?