How to run twitter campaignBY : SAHAL PATEL

Getting Started• Twitter is one of the more widely used social networks,

which makes it an important tool for social advertising• First, Create a twitter account for your business. Focus

on a using related usernames that consumer can instantly identify with your company.

BENEFITS• Advertisement on twitter look like regular tweets.• Twitter offer limited targeting capabilities to nearby

users.• Twitter allow you to set up your preferred budget. • Quick and easy setup for real time promotion.

Twitter Campaign• To run twitter campaign of your business link your twitter

account with Ads twitter• Create twitter card image than create campaign• than select creative > Cards for lead

generation/website/basic or image app• i.e.- you can mention in your twitter card information like

to enter your Name, E - mail for instant access• Than click to register• Launch campaign

Primary method of targeting• Keywords• Interest & Follower• Location ( i.e. City, State, Country )• Gender• iOS/Android users• Desktop/Laptop/mobile web on other device• Language

Customize where promoted tweet appear…• With Ads shown on targeted customer Timeline or

Search results• Website visitors

Set a Budget• You are able to set a daily budget for each ad you

decide to run. This allows for flexibility with spending, So you can choose how much you want to spend per ad.• Once your daily budget has been fulfilled , Twitter will

stop showing your ad. You will never be charged more than your daily budget for each ad. • You can also set start and date for your twitter

campaign.

Place a BID• Twitter use bidding system similar to pay per click. You

are able to set what you are willing to pay per click.• Twitter never charges for you for organic engagement

and ensure you will never pay more than one cent over competitor’s bid.

Analyze• After your ad has been floating around the twitter

landscape for a few days, take a look at your competitor’s ads.• Analyze your own ads and review their performance in

order to make necessary changes. These changes could be increase or decrease your daily budget or adjust your bid

Why use twitter advertising…?• Advertising through twitter allows you flexibility in how

you want to reach your audience. You can use sponsored and promoted tweets based on your budget and need• Ads on twitter look like regular tweets, which allow you

to keep the attention of your audience. You can also send out Ads in real time at the push of button

Thank You