How to write

@CopywriteMattrs

EXPLOSIVEPROPOSALS!

What if I told you . . .

What if I told you . . .

the price of

your copywriting

service plays a

small part in

whether or not

a customer

says yes?

Don’t just send a quote.

Create a

proposal for investment

that makes your

price secondary

to the value.

Use this 6-page proposal for

investment that

sells your

services right

from the opening

paragraph.

The first page is the equivalent

of an introduction . . .

Greetings, objectives

and requirementsPAGE 1:

The first page is the equivalent

of an introduction . . .

Greetings, objectives

and requirements

your chance to create a

significant impression.

PAGE 1:

Warmly welcome

the reader.

Be politefrom your

opening

sentence.

Describe your understanding

of the project.

Show you were

listening and

that you

understand what they

want to

achieve.

Outline the

objectivesand the scope.

Introduce yourself

and your business

with a reasonably

brief summary.

Introductions and

remindersPAGE 2:

Demonstrate

your experienceand credibility.

Remind your

reader why they

contacted you in

the first place.

Your proposal

might be passed

around so this

section sells your skills to

others as well.

Spell out exactly what

your service entails.

The specificsPAGE 3:

Spell out exactly what

your service entails.

The specifics

Customise it for the

project and client.

PAGE 3:

Summariseeach service1

2Detail what each service includes

3 Explain the payoff/benefit

4List your total

project price

Summariseeach service1

2

3

4

Detail what each service includes

Explain the payoff/benefit

List your total project price

Online copywriting course or face-to-face sessions.1

2

3

4

How much time the course requires. Will it impact your workload?

What you will learn and how you can apply to your current job.

How much the copywriting course costs.

Reinforce the idea

that you’re totally worth it.

Proof of successPAGE 4:

Show a proven record from

other successful projects.

Include:

testimonials from other

clients (highly recommended)

samples that show

off your work

awards you’ve

won

Invite them to take that

next step!

Call to actionPAGE 5:

Tell them

what the

next step is

so there is no

confusion.

Terms and conditions not only

make you look professional,

they clarify your relationship

from the get-go.

Terms and

conditionsPAGE 6:

Proposal

too long?

Proposal

too long? NO WAY.

Assume that

prospective

clients will

make their

decision

withouttalking to

you again.

Make sure they

have all the

information

they need to

decide in

your favor.

Is it a lot of work to create

this kind of

copywriting

proposal?

Is it a lot of work to create

this kind of

copywriting

proposal?YES.

Is it worth it?

Is it worth it?

DEFINITELY.

And it doesn’t

end there.

And it doesn’t

end there.

Make sure you follow up!

Ready to

explode

your client

list with

proposalsthat sell?

Grab this free handy checklist to

help you get started!

The

Explosive Copywriting

ProposalChecklist

Grab this free handy checklist to

help you get started!

The

Explosive Copywriting

ProposalChecklist

Click to get your FREE copy!