ibeacon lecture by enrise
TRANSCRIPT
IBEACON COLLEGE
ABOUT ME
Name: Jan Jaap Nijemeisland Working in internet sector since 2000 Own companies ilse media / Sanoma Telegraaf Media Group V&D (.nl) Enrise [email protected]
ABOUT IBEACONS
Content Location Direction
ABOUT iBEACONS
INFORMATION BECONS 3-DIMENSIONAL
ABOUT iBEACONS
LOCATION AND DIRECTION
ABOUT iBEACONS
LOCATION AND DIRECTION DELIVERS INTERACTION WITH CONTENT
INTERACTIE 1
INTERACTIE 2
INTERACTIE 3
ABOUT iBEACONS
LOCATION AND DIRECTION: OPTIONS
Moving towards Being at Moving away from
Possibly with multiple (grouped) iBeacons, or in combination of
Different kinds of ibeacons What do they broadcast? What to keep in mind
ABOUT iBEACONS
TYPES AND DETAILS
IBEACONS - SOME EXAMPLES
An overview of some beacons; all different and still a quite limited set of suppliers
BEACON BASICS
Based on BLE > Bluetooth Low Energy Battery can last upto 3 years Distance: approx. 60 meters, also upto
450 meters Costs: €20 to €50 per piece
BEACON BASICS - WHAT INFORMATION
‘UUID’: Unique number, mostly set per brand, but adjustable
‘Major’ value (mostly for group) ‘Minor’ value (to make things truly unique)
‘RSSI’: which is signal strength (to define distance)
Batterylevel (non standaard) Temperature (non standaard) possible additional values through extra sensors (very
specific)
BEACON BASICS - WHAT INFORMATION
App / SmartPhone enriches this information Timenotations GPS/location information Beaconhostory through earlier signals Paths/routes/direction Type of phone (and you can connect user profiles - but
do we want this?)
BEACON BASICS - KEEP IN MIND
Distance preferably will be mentioned in general terms: Far (more than 10 meters) Close (1-10 meters) Near (some centimeters)
Interference Walls People (organic material) Other signals (Wifi, other bluetooth, GSM)
This influences the exactness of the values received
CASES
KLM GUIDED NAVIGATION
KLM GUIDED NAVIGATION
Guiding the passenger to the gate Estimation of walk time based on the beacon
you pass Time left adjusts passing one beacon to
another Well appreciated by transfer passengers
VVV AMERSFOORT - MONUMENTUM
All monuments of Amersfoort Notification at approaching location Mark as favorite Share with friends and followers Overview of visited monuments
MONUMENTUM
PREVIEW
LUGGO
iBeacon in your suitcase Notification on approach of suitcase on
luggage belt All types iBeacons can be used Keep an eye on multiple suitcases Buy your LuggoBeacon(s) in the webshop Suitcase-radar shows distance to suitcase
LUGGO
PREVIEW
What do we want to know? How do we show this? What is relevant?
ABOUT iBEACONS
PROCESSING AND SHOWING DATA
WHAT IS THE MOST INTERESTING
You want to know what happens with and around your beacons
How often and when the are being read What notifications are being showed based on the beacon
signals How often are notifications opened How long do people stay near a beacon (dwell time)
WHAT DO YOU SHOW?
We use statistics & analysis for that
WHAT DO YOU SHOW?
Overview of ibeacon results over time
WHAT DO YOU SHOW?
Google Maps with most active ibeacons
WHAT DO YOU SHOW?
Heatmaps to map user movement
ENRISE PRESENTS: SENSIMITY
SENSIMITY WILL BRING:
iBeaconmanagement Contentmanagement en -assigning iBeaconanalysis en -statistics iBeacon configuratie app API (programming-interface) SDK (Software Development Kit) Apps (when applicable)
SENSIMITY
SETUPAPPS VAN/VOOR/DOOR DERDEN
API
BMS ANALYTICSCMS
Contact us for more information on Sensimity
For pricing, options, roadmap, ideas, suggestions
[email protected] / [email protected]
+31(0)885553300
SENSIMITY
