iday 2016 - mobile marketing workshop
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Post on 16-Apr-2017
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Head of Growth Hike
Fastest growing Indian app 100M users in 3 years!
Growth != Rocket Science Growth != Complicated, Cool Hacks Growth == Simple understanding of your
product and user behavior.
The best growth hack? An awesome product! The best way to grow? Word of mouth!
How to get people in? How to get them to the Aha moment? How to deliver core product value recurringly? How to get them to bring more people in?
Who are your best, highly engaged users? What are they doing? How did they discover your core product
value? How to do that for everyone else?
You are not your user. Talk to real users. Build a community.
Know their problems. Validate your solutions. Obsess to wow them. Obsess to fix their
issues. Focus on your users. Not on the competition.
Try some shit. Measure it. Throw away the stuff that doesnt work. Improve the stuff that does.
Egoless. Data driven. Fuck intuition. Use data to call out bullshit. Enable the whole team to do it.
Detached to ideas, focused on outcomes. Respect people, but constantly challenge ideas.
Focus on real value, not on hype. Ruthless prioritization. Do not focus on short term metrics. Do the right thing.
Hire people smarter than you.
1. Growthisateamsport2. Datasgreat,butyoudonthaveallofit3. Choosethemetricsthatreallymatter,
CommonSense AttentiontoDetailing DataDrivenDecisions QuickIterations&Experimentation Outofthebox(App)thinking UserExperience
DelighttheCustomer Alwaysruleintheirfavor RiskofOverServing