idc media studieswellsmedia.weebly.com/uploads/2/5/4/3/25439963/idc_course_intro.… · idc media...
TRANSCRIPT
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IDC MEDIA STUDIES COURSE OUTLINE 2013-14
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SO WHAT IS IDC?
• Interdisciplinary studies combine traditional subject disciplines to investigate specific areas of knowledge or society, and in our case the focus is MEDIA
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MEDIA’s Interdisciplinary implications:
• Some subjects that are involved with a thorough investigation of Media:
• English
• Art
• Sociology
• History
• Marketing
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Expectations and Strands
• Theory and Foundations(TF):
• Process and Methods of Research (PMR):
• Implementation, Evaluation, Impacts and Consequences (IEIC):
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THEORY AND FOUNDATIONS
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PROCESS AND METHODS OF RESEARCH
• ANALYSIS
• CREATION
• RESEARCH
• THINKING/INQUIRY
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Implementation, Evaluation, Impacts and Consequences
• Evaluate effects, look at and critique media from a stylistic perspective
• Investigate societal impacts and consequences of media in our society
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For Example:
• Gender Portrayal in Advertising
• Social Media
• Film as a Reflection of Social Norms and Values
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the Units • Unit 1: The Media Landscape you live in
and its effect in our daily lives
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Unit 2: Media Shaping the Message
• How does media shape messages, thougths and values? Examination of theory and practice
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Unit 3: Media and Citizenship
• This unit will investigate how media inform and some of the biases inherent in different coverages. Journalism, Photography and photo essays will be important in this unit.
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Unit 4: Audience Profiling
• How are audiences sought, targeted and reached? An analysis of tv, music and video games.
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Unit 5: Film• We will study the history of film, important
aspects of making films and important directors and their contributions to the art of cinema.
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Evaluation:
• 30% of the Course is the Culminating Activity
• 70% is Course Work from Sept. to May.
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Assignments
• Unit 1: Media Consumption, University/College Investigation, Semiotic Text Analysis, Media Landscape
• Unit 2: Web Research, Web Analysis Powerpoint, Text to ..., McLuhan’s Wake Assignment, Viral Advertising
• Media and Citizenship: Case Study (Corporate Watch), Article Analysis Portfolio, Photo Essay
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Assignments Continued
• Audience Profiling: Musical Ethnography, TV and Social Norms Presentation, Video Game Analysis and report
• Film: Director Seminar, Film Essay, Film Script/Production (HUFF)
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