ihrsa 2014 global federation meeting - using social media to increase membership - bryan...

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Global Federation Meeting #IHRSA2014 | Bryankorourke.com "How to Expand the Club Market and Your Membership With Social Media" 1 -bryankorourke.com

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Bryan O'Rourke shared this presentation with leaders of IHRSA's Global Federation about increasing association memberships using social media.

TRANSCRIPT

Page 1: IHRSA 2014 Global Federation Meeting -  Using Social Media To Increase Membership - Bryan O'Rourke

Global Federation Meeting #IHRSA2014 | Bryankorourke.com

"How to Expand the Club Market and Your Membership With Social Media"

1

-bryankorourke.com

Page 2: IHRSA 2014 Global Federation Meeting -  Using Social Media To Increase Membership - Bryan O'Rourke

bryankorourke.comToday’s content will be available here. Helping others is

important, so please contact me with questions.

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"How to Expand the Club Market and Your Membership

With Social Media"

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3 WhyWhat How

Global Federation Meeting #IHRSA2014 | Bryankorourke.com 4

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Why Technology Has ChangedMarketing

Global Federation Meeting #IHRSA2014 | Bryankorourke.com 5

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6See The GGFA Best Practices Video http://youtu.be/V2OiSUFPPN8bryankorourke.com

How you communicate with existing and potential members must change

with the times.

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Why

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Social Media Connects Billions

Your existing and potential members decide what’s

relevant - we don’t.Global Federation Meeting #IHRSA2014 | Bryankorourke.com 8

Why

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What Be Focused, Tell & Share Inspiring Stories

Global Federation Meeting #IHRSA2014 | Bryankorourke.com 9

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Focus On 1-2 Networks First

Global Federation Meeting #IHRSA2014 | Bryankorourke.com 10

What

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Care, Engage, Listen, Don’t SPAM

Global Federation Meeting #IHRSA2014 | Bryankorourke.com 11

What

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12bryankorourke.com

Content Quality Vs. Quantity

What

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“If you do not care about your end user immensely, especially in the next few years, your brand will die.”

PLEASE ATTEND @GaryVee

#IHRSA2014 KeynoteFRIDAY 9:30 AM

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Success

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CREATE & CURATE HELPFUL INSPIRING CONTENT

Global Federation Meeting #IHRSA2014 | Bryankorourke.com

16What

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@WaterIsLifeSome organizations are doing great work on

content to advance their organizations#firstworldproblems

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#WhyGetActive#IHRSA Digital Content Campaign

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How Get Expertise, Adopt A New Mindset & New Tools

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20Global Federation Meeting #IHRSA2014 | Bryankorourke.com

How We Have Limited

Resources

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21Global Federation Meeting #IHRSA2014 | Bryankorourke.com

How VISION &LEADERSHIP#NEWMINDSET

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BRIDGE THE GAPHELPING YOU ACHIEVE YOUR OBJECTIVES WITH SPECIFIC TOOLS

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CROWDSOURCINGServices delivered from a large online community

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24Global Federation Meeting #IHRSA2014 | Bryankorourke.com

TOOLS THAT MAKE IT EASIER

How

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25Global Federation Meeting #IHRSA2014 | Bryankorourke.com

TOOLS THAT MAKE IT EASIER

How

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By Embracing New Approaches You Can Make A Bigger Difference.

I Promise.

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3 WhyWhat How

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Global Federation Meeting #IHRSA2014 | Bryankorourke.com

"How to Expand the Club Market and Your Membership With Social Media"

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Thank You