ihrsa 2014 global federation meeting - using social media to increase membership - bryan...
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Post on 09-May-2015
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Bryan O'Rourke shared this presentation with leaders of IHRSA's Global Federation about increasing association memberships using social media.TRANSCRIPT
Global Federation Meeting #IHRSA2014 | Bryankorourke.com
"How to Expand the Club Market and Your Membership With Social Media"
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-bryankorourke.com
bryankorourke.comToday’s content will be available here. Helping others is
important, so please contact me with questions.
"How to Expand the Club Market and Your Membership
With Social Media"
3 WhyWhat How
Global Federation Meeting #IHRSA2014 | Bryankorourke.com 4
Why Technology Has ChangedMarketing
Global Federation Meeting #IHRSA2014 | Bryankorourke.com 5
6See The GGFA Best Practices Video http://youtu.be/V2OiSUFPPN8bryankorourke.com
How you communicate with existing and potential members must change
with the times.
Global Federation Meeting #IHRSA2014 | Bryankorourke.com 7
Why
Social Media Connects Billions
Your existing and potential members decide what’s
relevant - we don’t.Global Federation Meeting #IHRSA2014 | Bryankorourke.com 8
Why
What Be Focused, Tell & Share Inspiring Stories
Global Federation Meeting #IHRSA2014 | Bryankorourke.com 9
Focus On 1-2 Networks First
Global Federation Meeting #IHRSA2014 | Bryankorourke.com 10
What
Care, Engage, Listen, Don’t SPAM
Global Federation Meeting #IHRSA2014 | Bryankorourke.com 11
What
12bryankorourke.com
Content Quality Vs. Quantity
What
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“If you do not care about your end user immensely, especially in the next few years, your brand will die.”
PLEASE ATTEND @GaryVee
#IHRSA2014 KeynoteFRIDAY 9:30 AM
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Success
CREATE & CURATE HELPFUL INSPIRING CONTENT
Global Federation Meeting #IHRSA2014 | Bryankorourke.com
16What
@WaterIsLifeSome organizations are doing great work on
content to advance their organizations#firstworldproblems
#WhyGetActive#IHRSA Digital Content Campaign
How Get Expertise, Adopt A New Mindset & New Tools
Global Federation Meeting #IHRSA2014 | Bryankorourke.com 19
20Global Federation Meeting #IHRSA2014 | Bryankorourke.com
How We Have Limited
Resources
21Global Federation Meeting #IHRSA2014 | Bryankorourke.com
How VISION &LEADERSHIP#NEWMINDSET
Global Federation Meeting #IHRSA2014 | Bryankorourke.com 22
BRIDGE THE GAPHELPING YOU ACHIEVE YOUR OBJECTIVES WITH SPECIFIC TOOLS
Global Federation Meeting #IHRSA2014 | Bryankorourke.com 23
CROWDSOURCINGServices delivered from a large online community
24Global Federation Meeting #IHRSA2014 | Bryankorourke.com
TOOLS THAT MAKE IT EASIER
How
25Global Federation Meeting #IHRSA2014 | Bryankorourke.com
TOOLS THAT MAKE IT EASIER
How
By Embracing New Approaches You Can Make A Bigger Difference.
I Promise.
3 WhyWhat How
Global Federation Meeting #IHRSA2014 | Bryankorourke.com 27
Global Federation Meeting #IHRSA2014 | Bryankorourke.com
"How to Expand the Club Market and Your Membership With Social Media"
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Thank You