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Polar & NESTA:Monitoring a New Era of Personal Training

Agenda Fitness through the decades Personal Training Today:- Your membership at a glance - Building blocks for success

Polar Cardio Coaching NESTA PFT 2.0

FITNESS THROUGH THE DECADES

1860sEugen SandowFirst health club in Europe. Bodybuilding as entertainment.

1930sMuscle Beach Venice, CAMuscle Craze is transferred to US. California is capital of sensationalism.

1940sWeider BrothersWeiders begin their publishing and fitness empire.

1950sDr. Kenneth CooperPhilosophy shift from disease treatment to fitness & wellbeing for prevention. Awareness of cardiovascular training & heart health.

1951Jack La LaneJack La Lane creates nations first fitness TV show on behalf of Americas housewives.

1960sVic Tanny80+ Gym Empire Takes gyms out of the cellar Make them more accessible to everyday people

1977Polar Invents First HRMSport Tester PE3000 Integrated computer face First time athletes can read HR

1980sFitness CrazeKnowledge & StandardizationAccessibility of fitness for the masses. Rise of personal training.

1987Polar Sport Tester PE300'Target Zone' feature Simplifies effective HR-based training

1990sNESTA is FoundedPractical application Customized programs Interactivity & Animation

1990s-Present1997 1999 2005 2007

OwnZone

OwnIndex

Female Series

Body Movement

Personal Training Today

Your Current Membership at a Glance Largest non-membership revenue stream is Personal Training. - National average: