implmenting google rlsa with agenda21 - a client's view
DESCRIPTION
Richard Thurston - Digital Marketing Manager at Macmillan - explains how they will be using RLSA and Audience information from Google to improve paid search advertising effectiveness. A client's view on the implications of implementing RLSA. Presented during the agenda21 "Paid Search Gets Personal" event April 2014 - call 020 7036 7000TRANSCRIPT
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