innofest2010
DESCRIPTION
Presented at the Innovation Festival on 9 March 2010 by Tasos Calantzis from Terrestrial (previously Readymade)TRANSCRIPT
![Page 1: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/1.jpg)
Innovation in the workplace
![Page 2: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/2.jpg)
What is design?
![Page 3: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/3.jpg)
![Page 4: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/4.jpg)
![Page 5: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/5.jpg)
![Page 6: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/6.jpg)
![Page 7: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/7.jpg)
Beauty
![Page 8: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/8.jpg)
BeautyFunction
![Page 9: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/9.jpg)
BeautyFunctionNeeds
![Page 10: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/10.jpg)
BeautyFunctionNeedsCompetitiveness
![Page 11: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/11.jpg)
BeautyFunctionNeedsCompetitiveness
![Page 12: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/12.jpg)
Could we design a new education system?
![Page 13: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/13.jpg)
Could we design a new education system?Could we design a new kind of insurance?
![Page 14: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/14.jpg)
Could we design a new education system?Could we design a new kind of insurance?Could we design a new police force?
![Page 15: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/15.jpg)
Could we design a new education system?Could we design a new kind of insurance?Could we design a new police force?Could we design better banks?
![Page 16: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/16.jpg)
Could we a new education system?Could we a new kind of insurance?Could we a new police force?Could we better banks?
designdesigndesigndesign
![Page 17: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/17.jpg)
So, what is design then?
![Page 18: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/18.jpg)
A process of disciplined problem solving
![Page 19: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/19.jpg)
A process of disciplined problem solvingA philosophy of “what if”
![Page 20: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/20.jpg)
A process of disciplined problem solvingA philosophy of “what if” The creation and execution of a plan
![Page 21: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/21.jpg)
A process of disciplined problem solvingA philosophy of “what if” The creation and execution of a plan
The very nature of a created thing
![Page 22: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/22.jpg)
The very nature of a created thing
![Page 23: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/23.jpg)
Good design
![Page 24: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/24.jpg)
Good design is a careful plan and the disciplined execution of that plan to create something which is perfectly appropriate for its purpose.
![Page 25: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/25.jpg)
RR
B S C
A FEW OF OUR FRIENDS(Also known as our clients)
![Page 26: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/26.jpg)
COLOR AND FINISHFOR XM2GOFlorida, U.S.A.
“2005 Best Gear andGadgets on The Planet”Editor’s Pick
![Page 27: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/27.jpg)
MOBILE PHONE HEADSETSFOR BODY GLOVECalifornia, U.S.A.
![Page 28: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/28.jpg)
TWO-WAY RADIOSFOR MOTOROLAChicago, U.S.A.
![Page 29: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/29.jpg)
DAB RADIO RECIEVERFOR MOTOROLA
Chicago, U.S.A.
![Page 30: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/30.jpg)
TV ACCESSORIESFOR SMARTITAalborg, Denmark
![Page 31: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/31.jpg)
SNIF TAG SYSTEMFOR SNIFLABSBoston, U.S.A.
![Page 32: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/32.jpg)
Equipping the people
![Page 33: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/33.jpg)
PRODUCT STRATEGYFOR CLARITY
Chatanooga U.S.A.
![Page 34: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/34.jpg)
Collaboration
![Page 35: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/35.jpg)
PARAFFIN STOVEFOR BPLondon, U.K.
INDEX:
![Page 36: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/36.jpg)
CollaborationOptimismExperimentalism
![Page 37: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/37.jpg)
SERVICE SOLUTIONSFOR ABSA BANKJohannesburg, South Africa
![Page 38: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/38.jpg)
CollaborationOptimismExperimentalismEmpathy
![Page 39: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/39.jpg)
STRATEGIC CONSULTING FOR OPTIMAL ENERGY Cape Town, South Africa
![Page 40: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/40.jpg)
CollaborationOptimismExperimentalismEmpathyIntegrative ThinkingStorytelling
![Page 41: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/41.jpg)
Equipping the organization
![Page 42: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/42.jpg)
Spaces
![Page 43: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/43.jpg)
SpacesTools
![Page 44: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/44.jpg)
SpacesToolsRoles
![Page 45: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/45.jpg)
SpacesToolsRolesEvents
![Page 46: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/46.jpg)
SpacesToolsRolesEventsProcesses
01UNDERSTANDDATA ANALYSISRESEARCH
02CREATEUSING INSIGHTS & DATATO CREATE NEW OPTIONS
03FILTERCRITICAL THINKING TOSELECT OPTIONS
04VALIDATEFIELD WORK TOTEST ASSUMPTIONS
05SYNTHESIZEBUSINESS MODELSTRATEGIC OPTIONS
06ENGINEERCRITICAL THINKING TOSELECT OPTIONS
07IMPLEMENTFIELD WORK TOTEST ASSUMPTIONS
08OPERATEBUSINESS MODELSTRATEGIC OPTIONS
![Page 47: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/47.jpg)
SpacesToolsRolesEventsProcessesIncentives
![Page 48: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/48.jpg)
Equipping leaders
![Page 49: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/49.jpg)
Power
![Page 50: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/50.jpg)
PowerMoney
![Page 51: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/51.jpg)
PowerMoneyWillingness
![Page 52: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/52.jpg)
PowerMoneyWillingness
![Page 53: Innofest2010](https://reader034.vdocuments.net/reader034/viewer/2022051817/547950745806b58f048b4677/html5/thumbnails/53.jpg)
[email protected] York, Stockholm, Pretoria, Shenzhen