innovation management class innovation management economic & market adoption week 2 class by ir....
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INNOVATION MANAGEMENT CLASS
INNOVATION MANAGEMENT ECONOMIC & MARKET ADOPTION
Week 2 Class
by Ir. D. Wim Prihanto, MM (AIM)
Learning Points
1. Which one would be survived ? Why ?
The strongest
The biggest
The most adaptive
Most People want to be
Most Companies want to be
Core of Innovation
Learning Points
2. Where should innovation lead ?
Innovation should lead to economic growth such as revenue growth, profit growth, etc innovation is engine of growth.
Business Growth
To be Pioneer
Differentiation
Utility Purposes
Legendary and Legacy
Competitive Platform
Learning Points
3. How is the sequence of innovation process ? was led by creative individuals then applied to company architecture and operating.
Creative Applicable Operating
Creative Individuals
Creative Company Architecture
Utility Purposes
Legendary and Legacy
Competitive Platform
Innovation process was led by creative individuals then applied to company architecture and operating.
Learning Points
4. Is innovation an integrated management process or a single action ?.
Single Action
Integrated Management Process
Ideas
Innovation
Innovation is an integrated management process not a single action .
Learning Points
5. What is difference between Ideas, Thinking of ideas and Implementation ideas to organization ?
IDEAS
THINKING OF IDEAS
IMPLEMENTATION IDEAS
Invention
Creativity
Innovation
EXTERNAL INPUTS:societal needs;competitors;supplier partnerships;distributors;customers;strategic alliances.
EXTERNAL INPUTS:scientific and technological development;competitors;suppliers;customers;university departments.
Organisation and business strategy
Mar
ketin
g
EXTERNAL INPUTS:macro factorsROIcosts;competition.
Organisation’s knowledge base
accumulates knowledge
over time
Research and technology
Innovation management framework
New productsSource: Trott, 2005
Learning Points
6. Science is discovering a new one, then technology came from employing and manipulating science into concept, process and devices which make our life easier.
7. Innovation could be happen when all stimulated factors (external & internal) are interactive connected as integrated management systems
8. The pharmaceutical is more on technology push model but food industry is market pull model. Other industries could be mixture of the two models.
9. Marketing, research and manufacturing, and business planning are three main functions which more influential on common organization.
Innovative firm
Factor conditions
Institutional setting
Suppliers andsupportingindustries
Customers
FinancingR&D
Educational and othersocietal effects
Competitionregulator
Purchaser
Information anddecision centre,political stability
Macroeconomicconditions
Infrastructure
Environment andsafety regulator
The role of the state in innovation
Learning Points
1. Government has a important role for creating an innovation growth climate (long term wise).
2. The other hand, business man & entrepreneur may only focus on high-return opportunities in the short term.
3. The right business environment is key to innovation, but the people is the master key of that.
4. First Revolution : Steam Engine, Second Revolution : Computers….then the Third Revolution is Welness
5. Market vision or the ability to look into the future and picture products and services that will be successful is a fundamental requirement for those firms wishing to engage in innovation.
Learning Points
1. Marketing insights have an importance role to facilitate innovation toward the market vision.
2. Lead users is being used by technology minded product development as they want to be perceived as pioneer and innovative people.
3. Company only has 2.5% of innovators and early adopters 13.5% for successful new products and after that critical “chasm” before convincing early majority for successful launching.
4. Knowing the psychographic of each categories is critical for innovation process.
Is market evolving? Challenge for Industry
Rationale Emotional
1977 – 1980
1st Generation
1981 - 1985
2nd Generation
1986 – 1996
3rd Generation
1997 – 2004
4rd Generation
“Kijang Innova – Beautiful [R]evolution” (Sep 2004)
[R]evolution in Style
[R]evolution in Comfort
[R]evolution in Performance
[R]evolution in Safety
[R]evolution in Variants & Colors
Kijang Journey …..
Source : Courtesy of Dini E , 2006
Telephone …..
Basic telephone
- Music (MP3)- Ring Tones- Waiting call
music- 3G- Internet, etc.
Rationale Emotional
‘Technology’ makes people becomes more
‘Emotional’ NOT ‘Rational’
Old Paradigm“High technology = More Rational”
Friendster.com
Web site frinedster.com
J.Co “Donut
Orchestra experience
…”
Hanyawanita.com
• Web site …
“Emerging Metro-sexual”“Men becomes more
emotional”
Examples …
• Perfume & Lotion for Men• Spa & Treatment for Men• L-Men• Appearance oriented• Chatting (“ngerumpi)
Male Grooming
So …It’s an Emotional World!
Next AssignmentINNOVATION PROJECT
• Buat detail proposal innovation project, berisi :
Nama Project
Latar Belakang (Why)
Konsep Ide (What)
Concept testing
Business Analysis
Prototype development
Test marketing
Commercialization
Investment
• Proposal diserahkan pada kuliah berikutnya
The NPD process as a series of linked activities
Strategic planning
Assembling knowledgeR&D
Marketresearch
Scientific andtechnologicaldevelopments
Generating businessopportunities
Society and marketdevelopmentsleading to needs
Development ofproduct prototypes
Product concept generationScreening and evaluation is not a one-off activity –it is a continual process and takes place at every stage.
Market introduction
Market and technical testing
Next Week Assignment
Case analysis “Zara”
Cari informasi inovasi apa saja yang dilakukan Zara dan analisa mengapa inovasi ini berhasil dijalankan oleh Zara.
Siapkan paper anda untuk presentasi tanggal 01 Maret 2010
THANK YOU END OF
PRESENTATION