TINA WALSH DIRECTOR DIGITAL MARKETING HASBRO

@tinawalsh_

Created in 1935 on a kitchen table Mo

re tha

n 1B ga

me

s pla

yed Available in 111 countries, 43 languages M

ore

tha

n 27

5M g

am

es

sold

In 2013 we put the

TOKENS ON TRIAL and it revolutionized the Monopoly brand

VOTING & PARTICIPATION

Partner Press CONTENT POWERHOUSE

MARKETING WITHOUT MARKETING

CREATING NEWS & RELEVANCE

Global Cats and Dogs

There are 194 total known countries in the

world 185 countries voted!

The Cat received 31% of the vote

The Dog received

29% of the vote

Firsts

First ever global and socially based

promotion

Quantifiable sales results

RESULTS

Year 2: Fans wrote the rules!

Year 3: Fans decided the entire game!

A WHOLE NEW GAME

THREE YEARS OF AUTHORSHIP

A WHOLE NEW STORY

Branded experiences

Start with an insight Enroll fans to create & share

Be engaging- focus on 2 way communication

Turn it into a narrative

SUMMARY

Be clear- tell fans what you want them to do

Platforms are agnostic. Use many/all to scale personal 1:1

attention to all fans

THANK YOU!!! Tina Walsh @TinaWalsh_