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Intercultural Communication. CULTURAL IDENTITY Unit 1 Week 3 / Session 2. Overview. What is Ethnocentrism? Discussion point 1 – your experience of ethnocentrism Why is one cultural group better or worse than any other ? Discussion point 2: Video input followed by discussions - PowerPoint PPT Presentation

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Intercultural Communication Session 2

Intercultural Communication

CULTURALIDENTITYUnit 1 Week 3 / Session 2

OverviewWhat is Ethnocentrism?Discussion point 1 your experience of ethnocentrismWhy is one cultural group better or worse than any other? Discussion point 2: Video input followed by discussionsKnowledge about your own cultureDiscussion point 3

In sociology and social psychology, ingroups and outgroups are social groups to which an individual feels as though he or she belongs as a member, or (for outgroups) to which they feel contempt, opposition, or a desire to compete.

People tend to hold positive attitudes towards members of their own groups2What is ethnocentrism?Ethnocentrism is judging another culture solely by the values and standards of one's own culture. This is particularly concerned with language, behaviour, customs, and religion.

These ethnic distinctions and subdivisions serve to define each ethnicity's unique cultural identity.

The term ethnocentrism was created by William G. Sumner, when observing the tendency for people to differentiate between the ingroup and others. He described it as often leading to pride, vanity, beliefs of one's own group's superiority, and contempt of outsiders (wikipedia.org).

In sociology and social psychology, ingroups and outgroups are social groups to which an individual feels as though he or she belongs as a member, or (for outgroups) to which they feel contempt, opposition, or a desire to compete.

Note: People tend to hold positive attitudes towards members of their own groups3Discussion Point 1In small groups, discuss and make notes on the following questions below:

Can you recall a time when you have been ethnocentric to someone else?

Has anyone ever made you uncomfortable or offended because of ethnocentrism?

How can we avoid getting caught up in ethnocentrism?

Point 3:

Suggestion: If you end up in a situation that could be related to ethnocentrism, take a step back and think why this seems weird to you. Then take into account the persons background or culture and why it may be normal for them. You can then think about your response and respond in an educated and hopefully appropriate way.4Discussion Point 2:Why is one cultural group better or worse than any other?Watch the following video clip and in a small groups discuss the questions below:

A.

You Tube (2008)

Did you identify any signs of ethnocentrism in the following videos?What potential issues did you identify in the videos?A way of avoiding ethnocentrism is to have a good understanding of different cultures. Do you think we have the right to understand the culture of the Amazonian tribe in the video?

An untouched and unknown Amazonian tribe (The tribe with no name) has been seen and photographed for the first time. The Brazilian government says the pictures were taken from the air above the border with Peru to prove that the tribe exists and to protect their land.

Question 1:No real signs of ethnocentrism, rather interpretations and assumptions being made. From their reaction and body paint when they saw the helicopters, it was assumed that the tribe has had no previous contact from the rest of the world. It was assumed that the body paint was used for decorative purposes and as a way of signifying war or danger. They also interpreted their fear from the large bows and arrows they were firing, and identified a clear message that they did not want to be contacted or disturbed. Question 2: Potential issues are having good intentions - by mapping out the area to protect their land from being disturbed by logging - but unsettling the tribe at the same time. Lack of communication is again an issue.

5Discussion Point 2:ContinuedWatch the following video clip and in a small groups discuss the questions below:

B.

You Tube (2010)

Did you identify any signs of ethnocentrism in the following videos?What potential issues did you identify in the videos?The Papua New Guinean tribe in the video seem to know a lot about our culture, is it not fair that we should know more about their culture?

A trek in the Papua New Guinea leads to an invitation to the village of a remote tribe, but all is not well when the tribesmen change their mind after a short walk and ward off the Western visitors.Question 1:The reaction of the Papua New Guinean tribe changing their mind about taking the adventurers to their home infers trickery. Knowing about the adventurers culture has enabled them to trick and mock them. Did they only want western items from them? Do they only want to learn about the adventurers culture and not reveal their own culture? Is this a means of survival? Do they know no different? Is this an indication of ethnocentrism?Question 2: An potential issue is forcing the issue of learning about cultures. Lack of communication and knowledge can cause misunderstandings, possibly fatal misunderstandings (it was mentioned at the start of the video that a previous adventurer was held hostage there).

6Discussion Point 2continued:Watch the second video clip and discuss the questions below:

C.

You Tube (2009)

Did you identify any signs of ethnocentrism in the following videos?What potential issues did you identify in the videos?How may these issues be avoided?

Question 1:Several possible signs of ethnocentrismQuestion 2:One issue was in video 2, they Sudanese men had many questions to ask but few people to answer them. Trying not to look nave or foolish by asking what would seem to be obvious questions/answers. Another issue is that they are unsure how people feel when they approach or ask them questions. Thus, making it difficult to find the answers to their many questions. How will they be acquainted with this life here? was another concern. The neighbourhood filed a complaint with the local police station because the Sudanese men were walking around in groups and the local felt intimidated by this. However, the Sudanese men probably felt safe walking in groups than individually or in small numbers.Question 3: The issues could be avoided by both parties having better knowledge of each others cultures and the need to communicate is apparent.7Discussion point 3:Knowledge about your own cultureAs we discussed earlier, a way of avoiding ethnocentrism is to learn about other cultures.

In small groups discuss the following questions:

What aspects of a culture do you think are essential to know about?Do you feel you know enough about your own culture?What aspects of your culture would you like to know more about?How might you learn about these aspects?

Homework Blog task 2

Task 1: A friend of yours, who has very little knowledge about your culture, would like to learn more about your culture. Write a brief summary, highlighting what you think are the most important aspects of your culture.

Task 2: Pick a partner in the class and write 5 questions (of which you do not know the answers) to ask your partner about their culture. Please post your questions on your partners blog.

ReferencesYou Tube (2008) Untouched Amazonian Tribe Caught On Camera Available at: http://www.youtube.com/watch?v=16fvTonR_gA&feature=related [Accessed on 17th July 2012) You Tube (2009) Cultural Differences National Geographic http://www.youtube.com/watch?v=BT0kzF4A-WQ&feature=related[Accessed on 17th July 2012) You Tube (2010) Trouble for the tribe hunters - First Contact BBC. Available at: http://www.youtube.com/watch?v=P0glz_gLQgE&feature=relmfu [Accessed on 17th July 2012) Wikipedia.org (2012) Ethnocentrism. Available at: http://en.wikipedia.org/wiki/Ethnocentrism [Accessed 13th July, 2012]

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