international seo tips

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© 2011 Promodo www.promodo.com [email protected] com International SEO Tips Roman Dobronovsky, Head of the SEO Department Promodo Company 1

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The best SEO practices for multilingual sites

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  • 1. International SEO TipsRoman Dobronovsky,Head of the SEO DepartmentPromodo Company 2011 Promodo www.promodo.com [email protected]

2. Introduction Correct geo-targeting: general notes How to choose domain name for multilingual SEO purposes Multilingual sections within one domain Secondary ranking factors 2011 Promodo [email protected] 2 3. Geo-Targeting Levels1. Country2. City or region (state, county, etc.) 2011 Promodo www.promodo.com [email protected] 3 4. Googleworld 2011 Promodo www.promodo.com [email protected] 5. Each country has its own Google 2011 Promodo www.promodo.com [email protected] 5 6. The same language different sites 2011 Promodo www.promodo.com [email protected] 6 7. Local domain name is half of battle 2011 Promodo www.promodo.com [email protected] 7 8. Case study: InetGiant.com and co.uk 2011 Promodo www.promodo.com [email protected] 8 9. Case study: InetGiant.com and co.uk 2011 Promodo www.promodo.com r.do[email protected] 9 10. Domain for USA-oriented sites The majority of site owners ignore .us domain names The majority of American sites have .com domain names (e.g., google.com,amazon.com, ebay.com, groupon.com, etc.) You can use any generic top level domain names without localization (e.g.,.net, .org, etc. vs. fr., co.uk, etc.) 2011 Promodo [email protected] 11. Domain name for SEO in Europe There are special generic .eu domains for pan-European sites but usuallysearch engines prefer rank higher country-code top level domain names(e.g., .it, .fr, .co.uk, etc.) Solution #1: purchase of country-code top level domain name for eachcountry(.fr, .co.uk, .de ..) Solution #2: use of subfolders or subdomains (fr.site.com or site.com/fr/) 2011 Promodowww.promodo.com [email protected] 11 12. Possible solutions for geo-targeting within one domain 2011 Promodo www.promodo.com [email protected] 12 13. Subdomains: pro and contraExample: http://fr.site.com or http://de.site.comPros:You can use Google Webmaster Tools to set your site as localThere are no problems with registration of new domains for each local marketSubdomains can be placed on different serversCons:ccTLDs have more chances to get ranked higherUser potentially has some problems with usability (http://fr.site.com is fr language or country?) 2011 Promodo www.promodo.com [email protected] 13 14. Subfolders: pro and contraExample: http://www.site.com/fr/ or http://www.site.com/de/Pros:You can use Google Webmaster Tools to set your site as localThere are no problems with registration of new domains for each local marketCons:ccTLDs have more chances to get ranked higherUser potentially has some problems with usability (http://fr.site.com is fr language or country?)The inability to place different language versions on different servers 2011 Promodo www.promodo.com [email protected] 14 15. URL parameters: pro and contraExample: http://www.site.com?loc=de or http://www.site.com?country=usaPros: Any, this variant is the worstCons: ccTLDs, subdomains and subfolders have more chances to get ranked higher There is a problem of duplicate content User potentially has some problems with usability(http://www.site.com?loc=de is de language or country?) The inability to set manually a site as local in Google Webmaster Tools 2011 Promodowww.promodo.com [email protected] 16. The same content on the different domains: possible solutionsExample: two pages contain the same content http://www.site.ca/page/ andhttp://www.site.fr/page/Solution #1: 301 redirectSolutions #2: Canonical meta-tag 2011 Promodo [email protected] 17. Secondary ranking factors Using Google Webmaster Tools. Con this does not work for ccTLDs (.ru, .co.uk, etc.) IP The language of the sites pages Contacts Local backlinks Using Google Places 2011 Promodo www.promodo.com [email protected] 17 18. Thank you! Please subscribe to our blog: blog.promodo.com 2011 Promodo www.promodo.com [email protected] 18