internet governance forum 2015 communications plan … · 2015 igf” document igf brief + article...

Internet Governance Forum 2015

Communications Plan

Joao Pessoa, 10-13 November 2015Contacts: Flavia Fascendini [email protected] (on-site), and Leila Nachawati [email protected] (on-site).

Internet Governance Forum 2015Main calendar of events and activitiesCommunications objectives

Key messagingAction matrixCloser look to communications activitiesBooth and other on - site logisticsTeam distribution of responsibilities

Resources distributionAvailable onlinePrinted materials

Appendix 1: Tips for staff members using social media at eventsAppendix 2: APC members attending the IGFAppendix 3: APC 25 th anniversary partyAppendix 4: Spokespeople detailsAppendix 5: Target audiences and messaging by APC KRA

Main calendar of events and activities

Event/date

Thu5 Fri6 Sat7 Sun8 Mon9 Tue10 Wed11

Thu12 Fri13 Sat14 Sun15 Mon 16

Preevents

IGF

After IGF

IMPACT meeting

X

LASIR learning meeting

X

ECSR meeting

X

Best Bits X

Gender and IG

X

WSIS+10 X

DiscoTech X

Latin America in

X

a glimpse

Freedom of Expressiononline: Gaps in policy and practice

X

Spectrum allocations: challenges & opportunities at the edge

X

Promoting local actions to secure internet rights

X

Unlocking internet economy through copyright reform

X

Open Forum

X

The Global“Public Interest” in Critical Internet Resources

X

GISWatch launch

X

https://www.intgovforum.org/cms/wks2015/index.php/proposal/view_public/52













































How Can Internet Policy-Making Support LGBT Rights?

X

Blasphemypolicies: Consequences for digital world

X

APC Party X

IGF beyond 2015: Extend mandate, strengtheninstitution

X

Main Session: Human Rights on the Internet

X

Community Networks: a Revolutionary Paradigm

X

Board meeting

X X

FLOW evaluation meeting

X X




































See more detailed schedule of APC relevant events here https :// docs . google . com / document / d /17 gPs - E -pKjDtjfR _ viRk 0 gZT 3 Jim 3 PHKSGnzgD 9 bC 6 c / edit ? ts =5617 d 814

See IGF’s full schedule of activities here: http :// www . intgovforum . org / cms / igf -2015- schedule

Communications objectives1. Raise organizational profile of APC and its members, with special emphasis on its 25 anniversary.2. Establish APC and its members as opinion leaders in internet rights and governance issues and flag its contributions in IG spaces (with

special focus on 10 years of IGF).3. Engage in knowledge sharing around internet rights and governance issues with APC community and larger internet rights and

governance community.4. Engage and network with internet governance community around shared priorities.5. Engage with APC community (members, partners, donors) around shared priorities.6. Establish new partnerships or alliances to advance advocacy work around internet rights and governance issues.7. Grow the APC community.8. Portray the regional and cultural diversity in APC community (in special using APC’s three official languages: English, Spanish, French)

Key messaging Check APC’s priorities document: https :// docs . google . com / document / d /1 on 0 WvHa 9 CQNWywGgbdO 7 H 4 Yfjk _ hh -7 IR - mQ 2 SCz 8 yQ / edit

Check Appendix 5 on Target audiences and messaging by APC KRA for overall framing.

1. Human rightsKey resources: IGF brief, APC statement on NETmundialKey activities:

https://docs.google.com/document/d/1on0WvHa9CQNWywGgbdO7H4Yfjk_hh-7IR-mQ2SCz8yQ/edit

































http://www.intgovforum.org/cms/igf-2015-schedule













https://docs.google.com/document/d/17gPs-E-pKjDtjfR_viRk0gZT3Jim3PHKSGnzgD9bC6c/edit?ts=5617d814




































2. Access

Key resources: HRC29 Brief, HR in the Digital Age Statement, GISWatch 2011, GISWatch 2014Key activities:

3. Fostering good internet governance and enhancing multistakeholder cooperationKey resources: Key activities:

4. Net neutralityKey resources: Key activities:

5. Cyber security and trustKey resources: Key activities:

6. Gender and internet governanceKey resources: Women’s rights, gender and IG issue paper, Gender Report Card, FLOW research reports, GISWatch 2013, FPIsKey activities:

7. Global Information Society Watch 2015 (GISWatch)Key resources: FPIs, Queering IG in IndonesiaKey activities:

8. Strengthening the impact of regional and national IGFsKey resources: Key activities:

9. Capacity building in internet governanceKey resources: Key activities:

Action matrixAPC

commsplan

objectives1

APC/IGFpriorities

Prioritary APC at the IGF commsobjectives

Outcomes Activities2

Ours is a bottom-up approach to rights online.

Establish new partnerships or alliances toadvance advocacy work around internet rights and governance issues.

Engage with APC community (members, partners, donors) around shared priorities.

Establish APC as opinion leader in internet rights and governance issues and flag its contributions in IG spaces (with special focus on 10 years of IGF).

Engage and network with internet governance community around shared priorities.

Engage in knowledge sharing around internet rights and governance issues with APC community and larger internet rights and governance community.

Outcome: APC spokespeople and members are interviewed and quoted by the media

Outcome: APC at the IGF priority messages reach the right audiences.

Indicators:● Number of blogs

and media outputs by staff, members and partners.

● Number of media hits.

● Sharing the “Useful readings before the 2015 IGF” document

● IGF brief + article● APCNews/Nouvelles/Noti

cias Special IGF edition● Genderit.org – Special

IGF pre and post editions

● Post-IGF assessment● Live tweeting main

session on HR and the internet, WS158,

1 These are objective-based outcome statements from the APC communications plan, which draw from APC's strategic impact of objectives for the period 2013-16.2 Some of the activities apply to several objectives.

Ours is a bottom-up approach to internet governance.






Outcome: APC's policy advocacy goals for the event are communicated clearly

Outcome: APC resources are distributed among keystakeholders

Indicators: ● Number of reads,

shares.● References in

Chair's Summary.● Number of blogs








●

Policy matters andregulation has impact.



Outcome: APC's policy advocacy goals for the event are communicated clearly

Outcome: APC resources are distributed among keystakeholders

Indicators: ● Number of reads,

shares.






● References in Chair's Summary.

Our technology choices matter.



Outcome: Community-led tech initiatives are presented to the IG communityOutcome: Participants at the IGF make wise technology choices

Indicator: ● Number of people

who attend Disco-tech.

● Number of tweets/retweets

● Disco-tech press release● Post Disco-tech article● Interview with speaker

or recording of entire Disco-tech

● Disseminate GISWatch 2014

Access is a rights issue.



Outcome: APC policy positions and priorities regarding access are addressed in the IGF

Indicator: ● Access and rights

are linked in workshop discussions and overall event

● Number and quality of articles, blogs, publications and audiovisual materials produced

● Disseminate access brochure and ESCR paper on access

● Blog about Access main session outcomes

● Tweets on APC’s positionand priorities on access

● Live tweeting main session on HR and the internet, WS188, and "Can internet rights and access goals be reconciled?” (Speaker: AE)

(timely, content, attention to language, tone andaudience and format guidelines)

Technology is not gender neutral.



Outcome: APC's event coverage is written from apeople-centred, feminist perspective

Outcome: APC's take on women's rights online is understood

Indicators: ● Number of

publications disseminated.

● Number of downloads of digital publications.

● Number of media hits.

● Number and quality of articles, blogs, publications and audiovisual materials produced(timely, content, attention to language, tone andaudience and format guidelines)

● IGF brief + article, post-IGF assessment includesgender perspective

● Blog/interview about WS● WRP pre-event blog● End violence research

dissemination + genderitendVAW site launch

● Live tweet WS196, GISWatch launch, BPF Countering online abuse,Gender DC meeting

● Live stream GISWatch launch

● Disseminate online GISWatch 2015 and 2013 and Gender and IGissue paper, and FPIs and GISWatch 2015 prints on-site

We are part of broad social movements.



Raise organizational profile of APC, with special emphasis on its 25 anniversary.

Outcome: Our content from the event influences activists and rights advocates

Indicators: ● Media hits● New followers,

likes, retweets, favourites

● Identify Twitter accountsrelevant to IGF discussions

● Target alternative media

We are leading experts in global internet rights.

We have expertise. Our advocacy is grounded inresearch and analysis.

We provide a valuable information on internet rights and social justice.





Outcome: APC spokespeople and members are interviewed and quoted by the media

Outcome: Relationships with mainstream and new media journalists are reinforced and expanded

Indicators: ● Number of media

hits.● Number of blogs


● Number and quality of articles, blogs, publications and audiovisual materials produced(timely, content,

● Press release of IGF brief

● Follow-up on-site with journalists

● Target alternative media● Blog post about Open

Forum● Interview members on-

site● On-site and online

dissemination of APC statements and researchmaterials


attention to language, tone andaudience and format guidelines)

Our community is vibrant and diverse.We are engaged globally andgrounded locally.

Grow the APC community.



Portray the regional and cultural diversityin APC community (in special using APC’sthree official languages: English, Spanish, French)

Outcome: New organisations and individuals apply for APC membership

Outcome: APC has an increased number of contacts on its database.

Indicator: ● Newsletter

subscription numbers increase

● Contacts in database increase

● Number of blogs and media outputs by staff, members and partners

● Booth has handouts on membership

● Signup list for APCNews/Noticias/Nouvelles and GenderIT/ES atbooth

● Blog post about Open Forum on contributions from APC to IG

● Live tweeting “Latin America in a Glimpse”

● New website video screened in APC booth

● Members videos screened and disseminated in key spaces

We celebrate our network's achievements and successes.



Outcome: APC staff, members and partners actively participate and build capacity in communications and social media activities

Indicators: ● Number of

● APC resources are disseminated at the booth

● Screening APC25 videos● APC party comms

materials are displayed● Blog post and live

tweeting at Open Forum event and sharing there

publications disseminated.

● Number of downloads of digital publications.

● Number of blogs and media outputs by staff, members and partners

our APC25 materials● Links to key messages

and resources are tweeted

● Betinho Prize dissemination


We raise thevoices of our members and build their capacity to engage at global levels.






Outcome: APC spokespeople and members are interviewed and quoted by the media.

Indicators: ● Number of media

hits● Number of blogs

and media outputs by staff, members and partners

● Members are quoted, tagged in tweets

● Interview members on-site

● Include organisational and individual members’events in schedule

● Encourage members/partners to blog about sessions via email coverage announcement, reminder during APC meeting at IGF, and sharing our simple Guidefor coverage

● Interviews with members and partners on key issues discussed at the IGF

● Members videos screened and

disseminated in key spaces

We are a responsive and participatory community.





Outcome: Multimedia resources on key issues (priority areas) are produced and disseminated online and through social media

Outcome: APC staff, members and partners actively participate and build capacity in communications and social media activities

Indicators: ● Number of blogs

and media outputs by members and partners

● Media hits

● Encourage members/partners to blog about sessions via email coverage announcement, reminder during APC meeting at IGF, and sharing our simple Guideto tweet and blog

● Interviews with members and partners on key issues discussed at the IGF


Communications skills are galvanised across staff and the network.



Outcome: APC staff, members and partners actively participate in communications and social media activities.

Indicator: ● Number of blogs

and media outputs by members and

● Spokespersons, including members, are given tips for giving interviews

● How-to guide to Twitter and blogging are shared

partners.● Media hits.

Closer look to communications activities APC comms team will be using social networking tools, blogs, press releases, articles and interviews. All APC staff and APC members on-site and off-site are invited to participate in Spanish, English, and French.

a) APC at the IGF schedule, before the event: To be posted online on October 20th. The brief includes APC schedule (workshops, pre-event, etc.) All resources and links will be compiled in a single page with the schedule, where all future content (during and after) will be aggregated. https :// www . apc . org / en / node /19647 Programme responsible: DeborahComms responsible: Flavia Date: 30 October

b) APC priorities for the IGF document: To be posted online.Programme responsible: DeborahComms responsible: Flavia and LeilaDate: 6 November

c) “Useful readings before the 2015 IGF” document3 will be developed gathering all interesting reads for people attending the IGF and drawing on APC’s agenda for the event.Programme responsible: Managers to double check on featured contentComms responsible: Flavia and LeilaDate: 5 November

d) Gender related expectations' article: GenderIT.org will produce an article addressing “why women are at the IGF” and publish it in the website, as well as in APC.org.Programme responsible: Jac and KaterinaComms responsible: FlaviaDate: 5 November

3 https :// docs . google . com / document / d /15 G 6 ngwp 3 DbeGNwi 9 zNopYqSiQBeh 7 CiCUyooI _ l 6 jXA / edit #

https://docs.google.com/document/d/15G6ngwp3DbeGNwi9zNopYqSiQBeh7CiCUyooI_l6jXA/edit#




























https://www.apc.org/en/node/19647












e) Coverage announcement before the IGF

● APC comms will share via mailing list to staff, members and partners, an announcement with information on the coverage and ways to collaborate and participate in our events, linked to the APC at the IGF schedule. (to be added as well set of tweets with messaging basedon APC priorities and also the Easy guide for coverage document)

Comms responsible: Flavia Date: 3 November

● GenderIT.org will share via mailing list an announcement with information on the coverage and ways to collaborate and participate in our events, linked to the APC at the IGF schedule (example on the latter from 2014 here)

Programme responsible: Katerina and TarrynComms responsible: Flavia Date: 3 November

f) Engagement with the mediaComms responsible: Flavia and LeilaDate: pre, during and post IGF

● Press releases

Press release before IGF with schedule of events, focusing on main APC organised events (Disco-tech, GISWatch launch, pre events, etc) and featuring spokespeople available.Comms responsible: Flavia and LeilaDate: 8 November

Disco-tech event: Press release announcing the event. Comms responsible: LeilaDate: 8 November

GISWatch edition launch: Press release announcing the event. Comms responsible: LeilaDate: 11 November


Betinho prize: Winner announcement.Comms responsible: FlaviaDate: 13 November

Alternative media targets● Global Voices (global)● CKUT (Quebec)● Rabble.ca (Canada)● Democracy Now (US)● Free Speech TV (US)● AMARC

Spokespeople (check Appendix 4)

g) APCNews editions

● Pre IGF APCNews edition: This newsletter will include a collection of articles, announcements and schedules we have ready by then.

Comms responsible: Flavia and LeilaDate: 9 November

● Post IGF APCNews edition: This newsletter will include a collection of team outputs as well as photos, documents and articles about the pre-events and APC's agenda at the IGF to be published a week after the event.

Comms responsible: Flavia and LeilaDate: 23 November

h) GenderIT.org editions

● Pre IGF GenderIT.org edition: Right before the GISWatch 2015 edition launch, GenderIT.org will launch a special edition on sexualrights and the internet, drawing on some of the most interesting reports from the edition.

Programme responsible: Katerina

Comms responsible: Flavia Date: 10 November

● Post IGF GenderIT.org edition: A few weeks after the IGF we will send out the “Gender peripheries at the IGF” edition, addressingmain gender analysis issues occurred in the meeting, highlights, chronicles, reflections, etc. This year it will have a strong focus on analysing the impact of the Gender and Internet Governance eXchanges (gigX) on the global IGF.

Programme responsible: KaterinaComms responsible: Flavia Date:

k) Blogging

● APC.org blog: An open platform for any interested person to post content in Spanish, English, or French guaranteed to receive hundreds of views. You should be logged in and then go to http :// www . apc . org / en / node / add / blog - post for English and to http :// www . apc . org / es / node / add / blog - post or Spanish. Anyone can also send to flavia @ apc . org and leila @ apc . org quick impressions (one or two paragraphs) and photos and they will be posted.

Programme responsible: All staffComms responsible: Flavia and LeilaDate: pre, during and post IGF

● GenderIT.org/Feminist talk: You can submit your inputs or engage in discussions around women's rights and IG issues in GenderIT.org's Feminist Talk. You can send your reflections and photos directly to genderit @ apcwomen . org and we will upload them for you.

Programme responsible: KaterinaComms responsible: FlaviaDate: pre, during and post IGF

Note to off-site team: Staff, members and people following the event off-site can help us blogging by using the tweets sent by on-site team as input for their articles, as well as the webcast. This is a good practice that allows us to produce more content and to help on-site team.

i) Twitter: We invite staff, members and partners to use their personal accounts. We will be using the hashtags: #igf2015 #APC25 #genderit(#genderitES for Spanish), and #genderIGF (for issues relating directly with gender and IG). APC Twitter accounts are @APC_News @APCNoticias @APCNouvelles @GenderITorg @GenderITorgES @GISWatch.Programme responsible: All staff

mailto:[email protected]















http://www.apc.org/es/node/add/blog-post

















http://www.apc.org/en/node/add/blog-post

















Comms responsible: Flavia and LeilaDate: pre, during and post IGF

APC staff accounts:@anriette (Anriette Esterhuysen)@emilarvushe (Emilar Vushe)@esmex (Erika Smith) @FlaFlak (Flavia Fascendini) also tweeting from APC accounts@jen_ct (Jennifer Radloff)@jhybe (Jac SM Kee)@nmoawad (Nadine Moawad)@shawnafinnegan (Shawna Finnegan)@valeriabet (Valeria Betancourt)@avri (Avri Doria)@saraannbaker (Sara Baker)@Tarryn_JB (Tarryn Booysen) also tweeting from GenderIT.org English account@leila_na (Leila Nachawati) also tweeting from APC accounts@andredelrio (Andrea del Rio)@jen_ct (Jennifer Radloff)@endVAW (Jan Moolman)@Tarakiyee (Tarakiyee)@deblebrown (Deborah Brown)

On-site team: Tweet (in English and in Spanish and if possibly French) about conversations you have or overhear, your observations, soundbytes, links to interesting resources or news, photos, reminders about events.

Remote team: Keep an eye out on tweets, re-tweet conversations, reply and join conversations, and conduct deeper research on tweeted links.

APC staff list, tag for attribution: https :// twitter . com / APC _ News / lists / apc - staffAPC members list, tag for attribution: https :// twitter . com / APC _ News / lists / apc - members

● Developing a set of tweets: A set of no more than ten key tweet messages will be developed and shared with members and partners Comms responsible: Flavia and LeilaDate: 3 November

https://twitter.com/APC_News/lists/apc-members















https://twitter.com/APC_News/lists/apc-staff















Set of tweets based on APC priorities for the 2015 IGF

Priority 1

Priority 2

Priority 3

Priority 4

Priority 5

j) Facebook: APC page will have updates, links and photos and we invite staff and members to “like” the page, invite others and to post relevant links as well.Comms responsible: Flavia and LeilaDate: pre, during and post IGF

k) Storify: This will be set on-site for the event to capture coverage and discussions.Comms responsible: Flavia and LeilaDate: 10, 11, 12 and 13 November

l) Flickr: Uploading all our 2015 IGF photos to our Flickr group: https :// www . flickr . com / groups / apcimages /

m) Articles/interviews: Whenever possible, APC staff and members attending the event will write sessions chronicles, articles on hot topics, or interview key advocacy referents.Comms responsible: Flavia and LeilaDate: pre, during and post IGF

Suggestions for people to interview:

A. Interview APC members identified on-site for later video production.

https://www.flickr.com/groups/apcimages/












Standard questions:What were in your opinion APC's greatest achievements in these years? What is the value that joining the network brought to your organization?

● Alternatives (Michel) - North America● BFA Bangladesh (Partha) - Asia● CECS (Arnold) - Africa● Engage Media (Dhyta) - Asia● Greennet (Liz) - Europe● Labornet (Steve) - North America● OWPSEE (Valentina) - Europe

B. Interview donors

n) Live streaming: We will provide live streaming on specific moments such as the Betinho Prize award, and the GISWatch launch, via Periscope https :// www . periscope . tv / and in coordination with assigned members (LaborNEt, EngageMedia, Asociación Trinidad/Radio Viva) who are willing to support this action. A guideline for streaming in our YouTube channel can be found here: http :// projects . apc . org / atis / node /1535 Comms responsible: Flavia and LeilaDate: during IGF

o) Post-IGF reflections: Every year we publish our assessment of the IGF. The coordination will start on-site and we should aim to publish it 2-4 weeks after the IGF is finalised.Programme responsible: Comms responsible: Flavia and LeilaDate: December

Booth and other on-site logistics

● Annual Report 2014 will be picked up from the booth by members, donors and staff, and inform Lori so she can keep track on a distribution list.

● We will have a box for people to leave their business cards to be subscribed to APCNews; as well as signup sheets.

http://projects.apc.org/atis/node/1535












https://www.periscope.tv/








● To bring glue paste, markers, colour papers, etc. for the decoration of the booth (maybe an old fashioned blackboard with chalks for announcements).

● We will have printed copies of APC priorities for the IGF document4 and the communications plan available for staff and members.● The booth will count with a device to screen all our audiovisual productions.

Team distribution of responsibilities

● Flavia and Leila will be coordinating the communications coverage on-site, carrying out the strategy but also responding to the team needs.

● Lori will be our main booth person, taking care of the AR distribution, and keeping track of T-shirts, stickers, and other materials to be distributed.

● Staff and members will tweet, blog, give interviews.● Staff to provide input for main documents (brief, assessment).

On-site team commitments from staff:

● – one blog post● Emilar – 3 blog posts: zero rating, privacy online and side event on Africa ICT policy

Off-site commitments from staff:● Shawna - Twitter support off-site and one blog post on IMPACT meeting and another one on access issues raised from a gender

perspective ●

4

Resources distribution

Available onlineThe main document to use as a guide for this is “Useful readings before the IGF 2015” but we featured here a list of the most relevant ones.

25th anniversary related:Tumblr: http :// apc -25. tumblr . com /Storify "Looking back to move ahead": https :// storify . com / APC _ News / apc 25- looking - back - to - move - ahead

Issues related:APC - La Rue FrameworkA cybersecurity agenda for civil society : What is at stake ? Derechos humanos y protocolos de l ’ internetInternet and Human Rights Concerns needed in the Fortaleza Declaration of Sixth BRICS SummitHuman rights and internet protocols : Comparing processes and principlesFreedom of peaceful assembly and freedom of association and the internet GISWatch 2011 on internet rights and democratisationGISWatch 2014: Communications surveillance in the digital ageGender and Internet Governance issue paperDigital Security KitAPC Impact research papers Feminist Principles of the InternetGlobal Information Society Watch 2013 – Women ’ s rights , gender and ICTsGlobal Information Society Watch 2015ESCR papersNETmundial Multi stakeholder StatementAfrican Declaration on Internet Rights and FreedomsMarco Civil : Brazilian internet bill of rightsBeyond NETmundialHuman rights and Internet protocols : comparing processes and principlesThe APC ICT Policy Handbook Second EditionCritically absent : Women in internet governance . A policy advocacy toolkitTechnology - related violence against women – Recent legislative trendsDomestic legal remedies for technology - related violence against women – Review of related studies and literature

http://www.apc.org/en/pubs/domestic-legal-remedies-technology-related-violenc

















http://www.apc.org/en/pubs/technology-related-violence-against-women-%E2%80%93-recent










https://www.apc.org/en/pubs/critically-absent-women-internet-governance-policy












https://www.apc.org/en/pubs/books/apc-ict-policy-handbook-second-edition







http://www.apc.org/en/pubs/human-rights-and-internet-protocols-comparing-proc










http://www.global.asc.upenn.edu/publications/beyond-netmundial-the-roadmap-for-institutional-improvements-to-the-global-internet-governance-ecosystem/

http://www.global.asc.upenn.edu/publications/beyond-netmundial-the-roadmap-for-institutional-improvements-to-the-global-internet-governance-ecosystem/

https://www.apc.org/en/blog/marco-civil-brazilian-internet-bill-rights-english








http://africaninternetrights.org/







http://netmundial.br/blog/2014/04/25/netmundial-multistakeholder-statement-of-sao-paulo-is-presented/




http://www.apc.org/en/pubs/global-information-society-watch-2013-womens-right













http://www.genderit.org/articles/feminist-principles-internet





https://www.apc.org/en/irhr/digital-security-first-aid-kit



http://www.giswatch.org/








http://www.apc.org/en/pubs/giswatch-2011-special-edition-1







http://www.apc.org/en/pubs/freedom-peaceful-assembly-and-freedom-association





















https://www.apc.org/en/pubs/internet-and-human-rights-concerns-needed-fortalez














https://www.apc.org/en/pubs/human-rights-and-internet-protocols-comparing-proc








http://www.apc.org/en/pubs/cyber-security-agenda-civil-society-what-stake












https://www.apc.org/en/system/files/APC_LaRueFramework.pdf





https://storify.com/APC_News/apc25-looking-back-to-move-ahead





















http://apc-25.tumblr.com/








End violence research – Case summaries from country reportsAssessment of user policies and redress framework for Facebook , Twitter and YouTube Infographic : 4 reasons women struggle to access justicein tech - based VAWInfographic : Mapping technology - based violence against women Take Back the Tech ! top 8 findingsMain report on corporate policies – full text and summary

Good questions on technology - related violence

Printed materialsAnnual report 2014 ()GenderIT.org postcards in Spanish (50)GISWatch 2013 (45)GISWatch 2015 (240)Feminist Principles of the InternetGood questions on technology - related violence (100)Set of APC stickers (300)APC T-shirts (300)APC-FLR Framework (100)GISWatch posters (5)WGIG book flyers (250)APC flag (1)

Appendix 1: Tips for staff members using social media at events

● Alert the assigned communications associate about the priorities you have in each event. ● Include @APC_News (or @APCNoticias, @APCNouvelles) in your updates so that these can show up on APC.org's live Twitter feed in the

appropriate language.● Find out and send us the Twitter accounts of partners and members attending, so that we can follow them.

http://www.genderit.org/sites/default/upload/end_violence_malhotra_dig.pdf







http://www.genderit.org/sites/default/upload/fpi_v3.pdf





http://www.giswatch.org/2013-womens-rights-gender-and-icts

http://www.giswatch.org/2013-womens-rights-gender-and-icts

https://www.apc.org/en/system/files/APC_AnnualReport_2014-web.pdf



http://www.genderit.org/node/4222








http://www.genderit.org/node/4267/













































http://www.apc.org/en/pubs/end-violence-research-case-summaries-country-repor









● Tweet! You can quote panelists and participants (short, summarised, catchy phrases) and/or your reactions to what is being said. You can also reply to other participants; you can even start real-time discussions. Asking questions is a good way to generate interest. You can add short links in your tweets and even pictures by using http :// twitpic . com.

● Be careful: some events are more private than others. If it's a small event make sure that people are okay with you tweeting.● Re-tweet interesting stuff from other people; this will help us build our Twitter audience.

Meanwhile, the communications associates will:

● Set up an event-specific Twitter box on APC.org (using both Twitter accounts and hashtags).● Re-tweet staff, members and partner's tweets using the APC Twitter account.● Follow people that are tweeting stuff relevant to our areas; as well as members and partners.

Appendix 2: APC members attending the IGFAida Mahmutovic OWPSEEAnabella Rivera DEMOSAriel Barbosa ColnodoArij Riahi AlternativesArnold Pietersen CECSArturo Bregaglio Radio Viva TrinidadAshnah Kalemera CIPESABill DrakeBuddha Deb Halder DEFByoung-il Oh JinbonetCarlos Afonso NupefClaudio Ruiz Derechos DigitalesDhyta Caturani Engage MediaFurhan Hussain B4A, PKGrace Githaiga KictanetJeanette HoffmanJuan Carlos Lara Derechos DigitalesJulian Casasbuenas Colnodo

http://twitpic.com/

http://twitpic.com/

http://twitpic.com/

http://twitpic.com/

http://twitpic.com/

Lillian Nalwoga CIPESALisa Garcia FMALiz Probert GreennetManavy Chim Open ForumMichel Lambert AlternativesMiriam Rojas Fundacion RedesNica Dumlao FMAPaz Peña Derechos DigitalesPinda Pisitbutr Thai Citizen NetworkRafik DammakReza Salim BFESRitu Srivastava DEFSteve Zeltzer LabornetTarrata (Hamada Tadahisa) JCAFETehmina Zafar B4A, PKTowela JereValentina Pellizzer OWPSEEWairagala Wakabi CIPESAY.Z. Ya'u CITADZoya Rehman B4A, PK

Appendix 3: APC 25th anniversary party

Even if a specific communications plan is available for this, it is important to highlight here the actions that will take place in relation to the IGF event.

Action 1: Twittstorm the day of the party using #APC25.

Action 2: Engage and coordinate with APC members attending the IGF who have strong skills in video and audio (Radio Viva, Labornet, JCafe, EngageMedia) for:

● live streaming of the APC party - in particular the Betinho Award● development of short videos to be shared with all APC members and other spaces.

Action 3: Commission the production/edition of videos with interviews to members from different regions to be played during APC party on screen (Flavia, Leila and Karel):

● Julián Casasbuenas - Colnodo, Colombia● Sandra Benítez - EsLaRed, Venezuela● Anabella Rivera - Instituto DEMOS, Guatemala● Avis Momeni - PROTEGE QV, Cameroon

Action 4: Develop a short video showing navigation of the new apc.org website, and some new features, to be screened during the APC party (Andrea and Flavia).

Action 5: Develop a short speech guideline for people who we want to give a speech at the APC party, to be shared with them before the event. List of people to be identified by Chat (Flavia and Chat)

Action 6: Develop a presentation about Carlos Afonso drawing on material being developed by Fausto Rego, to be screened during the award ceremony. (Flavia)

Action 7: Develop an APC logo evolution video. (Flavia)

Action 8: Develop a slide with pictures of the history of APC (on full version) and another one synthesizing key moments, with captions. (Flavia)

Action 9: Sharing Tumblr http :// apc -25. tumblr . com / and Storify "Looking back to go ahead" https :// storify . com / APC _ News / apc 25- looking -back - to - move - ahead on main screen at the venue. (Leila)

Appendix 4: Spokespeople details

Anriette Esterhuysen, APC executive director ([email protected])Topics: Internet rights, internet governance, access, AfricaAnriette has worked with internet service providers and training institutions for civil society, labour and community organisations and helped establish email and internet connectivity in Southern Africa. She has served and continues to represent civil society on numerous internet governance bodies. Anriette has published extensively on ICTs for development and social justice.






























https://vimeo.com/144142975

https://vimeo.com/144142975

Valeria Betancourt, APC policy manager ([email protected])Topics: Internet governance, human rights and the internet, LACActivist in the field of ICTs for development and social justice. Her work with the Association for Progressive Communications (APC) has focusedon ICT policies and internet rights in the context of development countries in Latin America. She has concentrated in facilitating engagement of civil society organizations in ICT policy processes. Her efforts are centered around regionalizing the IGF process by promoting a regional platform for policy dialogue among different stakeholders. She is the manager of the communication and information policy programme of APC. Valeria has a background in Sociology and Political Science and holds a Masters Degree in Cultural Studies and Communication. She is based in Quito, Ecuador.

Jac sm Kee, APC women's rights manager ([email protected])Topics: Women's and sexual rights, violence against women online, censorship, privacy, AsiaJac sm Kee has been a strong advocate for bridging internet governance and women’s rights movements, including on issues of access and development. She is an active advocate for the inclusion of IG and human rights issues into women’s rights policy documents and vice versa. Jac has conducted pioneering research that linked issues of IG, censorship, privacy, women’s rights and sexuality. She is currently the APC Women’s Rights Programme manager and she is based in Kuala Lumpur, Malaysia.

[Mike, Nadine, Jan, at least one member]

Appendix 5: Target audiences and messaging by APC KRA

KRA 1 - Securing and defending internet access and rights

Key message: Internet access and human rights can no longer be separated. The distinctions between affordable, quality access, and the expression and realisation of human rights on the internet as well as through the use of the internet are increasingly blurred.

Audience Messages

HR orgs, HRDs, WHRDs, sexual rights activists

We want HRDs and WHRDs to: feel confident, understand that tech is political, that they could be saving activists or are putting HRDs at risk if they are not aware, more voices online and increased participation and links to increased democratisation.

Key Messages: tech is political; you need to protect and defend W/HRDs from tech related human rights violations

Barriers: These groups find technology complex, consider other issues more important and pressing, do not believe the internet has been as transformative of rights as internet freedom advocates proclaim, they have had bad experiences with technology and tend to leave it to the IT department, values differences eg internet is anarchy CF govts roles and obligations to protect and defend rights”

Relevant ministries and regulators New tech makes it easier and cheaper to manage spectrum, even if it is a little weird.Don't panic! Broadcasters won't be affected

Relevant ministries and regulators, International development organisations, Communities of users, Research community,academics, Tech community

Broaden your horizons and use tech in a cool new way (tvws, mesh)

Relevant ICT ministries and regulators you can't just depend on business to deliver access, it's your job

Ministries of health, education, agriculture, Local and municipal government, Relevant ICT ministries and regulators, ICT4D actors, Tech community, Community of users

public access is more than speed, it's about community empowerment across gender, age, ability

Local and municipal governments Public access points are the libraries of the futurePublic access fosters innovation

Intermediaries Access is not just about infrastructure but about meeting people's needs

Tech community Geeking out is cool, but since people really need this it's better to make it simpler.

KRA 2 - Fostering good internet governance

Key message: Good governance is a prerequisite for sustainable social justice and development. This priority applies to good governance of the internet at national, regional and global levels. First, good governance leads to an accessible, fair and open internet that is developed and governed in the public interest, rather than in the interest of individual companies or governments. Second, internet governance processes and institutions must be inclusive, transparent, accessible, participative and accountable.

Audience Messages

UN institutions (ITU, CSTD, committees)UN institutions are important spaces for guiding policies on internet governance. They also play an important role in setting a precedent for regional and national policies. Aware of their role, UN institutions need to be accountable to civil society and ensure they are spaces for the active participation of civil society.

Special rapporteursSpecial rapporteurs play an important role in the protection of human rights. They mustinclude civil society when considering recommendations on human rights, and in particular, consider APC’s perspective of the internet as an enabler of human rights.

UN processes (IGF, Multistakeholder WGs and panels, eLAC)

UN processes need to continually evolve in order to be transparent, inclusive. diverse, accountable and enable the effective participation of civil society.

Technical orgs (ICANN, ISOC, RIRs)The internet is part of the global commons and needs to be protected in order to ensurethat access remains equitable and that the internet is seen as a tool for development.

Businesses (ICCBasis, intermediaries, corporations)

Businesses and intermediaries need to be accountable to civil society and consider the needs of civil society when making decisions regarding ICTs. Technologies, platforms and tools need to respect privacy and other human rights.

GovernmentsGovernments need to take into consideration recommendations and policies set on a global level when setting national internet governance policies. Civil society needs to beconsidered a partner in setting these policies.

CSOsLet’s work together as civil society organizations to ensure that we can participate effectively in policy setting spaces.

APC community membersWe are all part of the movement to ensure that there is a voice for internet rights in global policy setting spaces.

APC staffAPC staff is part of civil society and have a stake in internet governance. As stakeholders, staff actively engages in shaping IG issues, processes and outcomes.

APC members APC members are important civil society stakeholders and are encouraged to actively engage in shaping IG issues, processes and outcomes.

National CSOsNational civil society organizations need to be inclusive and encourage diverse voices in discussions and process related to IG. What happens on a national level can influence regional and global processes.

Regional CSOsRegional civil society organizations need to be inclusive and encourage diverse voices indiscussions and process related to IG. What happens on a regional level can influence national and global processes.

Global CSOsGlobal civil society organizations need to be inclusive and encourage diverse voices in discussions and process related to IG. What happens on a global level can influence national and regional processes.

APC members APC members are encouraged to engage with IG nationally, regionally and globally.

Partners APC members are encouraged to engage with IG nationally, regionally and globally

APC members, partners, donors We work together with APC members, partners and donors to ensure that multi-stakeholder governance processes are improved from the bottom up – from the national to the regional and global levels

KRA 3 - Strengthening use and development of transformative technology

Key message: The idea of transformative technology promotes mindful and critical development and use of information technology that contributes to sustainable development, political awareness, and self-empowerment i.e. to meaningful change in society. By linking technology use and development directly to human values, the relationship between individuals and technology is transformed from a utilitarian interactioninto a meaningful component of human development.

Audience Messages

Progressive technologists in the corporate Join our effort to change internet policy for the greater good. We need your expertise

sector and influence to strengthen civil society's voice.

Activist technologists in the north Techies are stewards of the internet and without your help in international policy spaces, the internet as we know it will fracture.

Activist technologists in the south If we band together we can have greater influence in policy spaces such as ICANN, IETF.

Tech manufacturers Sustainability practices will save our planet and attract goodwill from ecologically conscious clients.

Software developer Sustainability practices will save our planet and attract goodwill from ecologically conscious users.

Clients and users of tech manufacturers andsoftware developers

Sustainable technology is important and these are the groups who get it right, and these are those who get it wrong.

Environmental justice organisations Sustainable technology is an increasingly important aspect of environmental justice.

APC community organisations and individuals working on GreeningIT

Let's build on APC's legacy of sustainability advocacy and work together for a new GreeningIT project.

APC members who are ISPs Your servers contribute to global warming by consuming energy and creating landfill waste.

APC members who are ISPs Greening your IT infrastructure is a draw for environmental justice groups.

APC members Where your organisation's website is hosted and other decisions are a choice that can adversely affect the environment.

APC partners Going just a little bit greener with your IT use is really easy; plus it's cost effective.

Feminist organisations who are APC members and partners

"Feminist practice is informed decision making. For tech, be aware of:

Terms of service, relationships to enemies, labour inequality in manufacturing."

Memes, investigative reporting, factsheets, conferences and events, mailing lists, feminist blogs

APC members, partners, CSOs What is the real cost of... sustainabilty costs factor in and are passed down the line.

APC members and partner organisations Your organisation is only as secure as your least secure staff member.

Individual members, staff of APC member and partner organisations

"What is the real cost of pirating windows? Your security.

Individual members, staff of APC member and partner organisations

FLOSS is about community – join us!

KRA 4 - Ending technology-based violence against women and girls

Key message: The key elements of this priority focuses on expanding visibility and understanding of violence against women online, evidence-based advocacy towards prevention of online abuses directed at women and girls, and promotion of an online culture that affirms the rights to safety, security and privacy.

Audience Messages

Women's rights organisations Organisations play a key role in actively promoting anti-VAW culture and practice online.

APC community membersAPC community members play a key role in multiplying locally APC's efforts in expanding visibility and understanding of violence against women online, evidence-based advocacy towards prevention of online abuses directed at women and girls, and promotion of an online culture that affirms the rights to safety, security and privacy.

CelebritiesCelebrities should use their high public profile and extensive reach to audiences to promote anti-VAW culture and practice online.

Social networking platform providers (targeting Facebook, Twitter and YouTube on the global level, and local providers in

partner's countries)

It is everyone's responsibility to adopt online platform use standards that protect girls safety while respecting rights.

Mobile phone companies It is everyone's responsibility to adopt online platform use standards that protect girls safety while respecting rights.

17- to 25-year-old women Recognise VAW online and report it, don't pass on harmful content, demand action fromintermediaries, and confidently and safely use online public spaces.

APC member and partner organisationsAPC member and partner organisations play a key role in multiplying locally APC's efforts in expanding visibility and understanding of violence against women online, evidence-based advocacy towards prevention of online abuses directed at women and girls, and promotion of an online culture that affirms the rights to safety, security and privacy.

Feminist techiesFeminist techies can make a difference in combating VAW by engaging in activities suchas software/apps development, capacity building, among others to promote anti-VAW culture and practices online.

Policy makersYou can change the game rules by addressing online VAW as VAW, and by including in policies the promotion of an online culture that affirms the rights to safety, security and privacy of women.

KRA 5 - Strengthening APC community networksKey message: APC is a network that needs to be nurtured but “network building” is also a strategic activity that forms part of APC’s approach toachieving positive social change. The networked community envisioned in this priority extends beyond APC members and staff to include partners and others who share APC’s vision and goals.

Audience Messages

APC staff We are all responsible for recruiting members and here's how you do it.

APC staff, members This is the full lowdown on what APC is doing at the moment.

New APC members This is an overview of what APC does and here are a few details of what we're doing at the moment.

APC staff, members, partners, donors This is what APC is doing at the moment.

DonorsBy funding APC projects and APC members, they have access to a credible network that delivers results. Funding APC means working with a network of activists that makesignificant impacts.

APC members Here are your benefits and these are the ways you can get involved in our work

APC members We are APC.

APC members, partners, member and partner constituencies, potential members and partners

This is APC

Partners constituencies This is what APC is doing at the moment for this project.

APC members We want to know what you want and what you need.

APC members One of the benefits of the network is being able to work with other members directly. Here's how.

Potential partners Solidarity: Working with APC links local struggles to global solutions. Impact: Working with APC helps you reach a wider audience.

Potential members, partners Community and direction: APC is made strong by its community and shared vision. Solidarity: Working with APC links local struggles to global solutions. Impact: Working with APC helps you reach a wider audience.

Partners We want to know what you want and what you need.

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