intro operations management

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    Operations Management

    Facilitator:

    Dr Pramod Shetty

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    Introduction

    Major sectors in a country - Manufacturing , Service andAgriculture

    In India Manufacturing and Services constitute 75% of the GDP

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    Definition

    Production and Operations Management

    ("POM") is about the transformation of

    production and operational inputs into

    "outputs" that, when distributed, meet the

    needs of customers.

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    Inputs Outputs

    Goods

    Services

    Labor & Capital

    Feedback

    forcontrol

    Transformation:Transformation:

    Network of activities

    Flow Units(Material, Information,

    Knowledge, etc.)

    Resources

    Operations

    Management

    Operations as a Transformation Process

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    Transformations

    Manufacturing Transformations

    Machine tool mfg

    Service Transformations

    Bank, garage, restaurant

    Differences in terms of

    Tangibility

    Simultaneous production & consumption Perishability

    5

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    PRODUCTMarketers in a business must ensure that a business sells products

    that meet customer needs and wants. The role of Production and

    Operations is to ensure that the business actually makes the required

    products in accordance with the plan. The role of PRODUCT in POM

    therefore concerns areas such as:

    - Performance

    - Aesthetics

    - Quality- Reliability

    - Quantity

    - Production costs

    - Delivery dates

    POM incorporates many tasks that are

    interdependent, but which can be grouped under five

    main headings:

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    PLANTTo make PRODUCT, PLANT of some kind is needed. This will

    comprise the bulk of the fixed assets of the business. In determining

    which PLANT to use, management must consider areas such as:

    - Future demand (volume, timing)

    - Design and layout of factory, equipment, offices

    - Productivity and reliability of equipment

    - Need for (and costs of) maintenance

    - Heath and safety (particularly the operation of equipment)

    - Environmental issues (e.g. creation of waste products)

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    PROCESSESThere are many different ways of producing a product.

    Management must choose the best process, or series of

    processes. They will consider:

    - Available capacity

    - Available skills

    - Type of production

    - Layout of plant and equipment

    - Safety- Production costs

    - Maintenance requirements

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    PROGRAMMES

    The production PROGRAMME concerns the

    dates and times of the products that are to be

    produced and supplied to customers. The

    decisions made about programme will be

    influenced by factors such as:

    - Purchasing patterns (e.g. lead time)- Cash flow

    - Need for / availability of storage

    - Transportation

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    PEOPLE

    Production depends on PEOPLE, whose skills,

    experience and motivation vary. Key people-relateddecisions will consider the following areas:

    - Wages and salaries

    - Safety and training

    - Work conditions- Leadership and motivation

    - Unionisation

    - Communication

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    Importance of Operations Management

    During the past couple of decades, many domesticcompanies saw their market share decline due to theirinability to compete with foreign firms in terms of productdesign, cost, or quality.

    Theories to explain this development: Cultural differences

    Government policies

    Neglect of human resources

    Insufficient investment in technology

    World-class performance by operations in delivering high-quality, cost-competitive products and services is essential tosurvival in today's global economy.

    Of late Auto components, pharma, IT and ITES sectors are

    showing signs of global competitiveness.

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    VS THE ELEPHANT

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    India Factor China

    10 million TV sets produced 40 million

    56 mn tons Steel production 578 mn tons

    $30 bn Textiles production $145 bn

    $15 bn Textiles exports $80 bn

    2 million Automobilesproduction

    5.5 million

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    What to Produce? The Design of Products &

    Services

    Where to Produce? Facility Location

    How Much to Produce? Capacity Planning

    for Manufacturing & Service Systems

    How to Produce? Process Design; Work

    Analysis, Design & Measurement; Layout &

    Safety.

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    Customer focus.

    15

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    Core services are basic things that customers wantfrom products they purchase.

    Core Services

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    Value-added services differentiate theorganization from competitors and buildrelationships that bind customers to the firmin a positive way.

    Value-Added Services

    Defined

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    Dealing with Trade-Offs

    Cost(Value)

    Quality

    Delivery (Speed)Flexibility

    WCM -companies adopt TQM, Pull systems, JIT,TPM

    18

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    How do Firms Add Value?

    Greaterproductivity Lower costs and expenses

    Lower prices for the customer

    H

    igherquality Better performance Greater durability, reliability, aesthetics.

    Bettertimeliness Faster response and turnaround

    On-time delivery, meet promises

    Greaterflexibility greater variety

    customization for customer needs / desires

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    OM and Other Business Functions -Marketing

    What operations can do relative to meetingdue dates, product customization, new

    product introduction.

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    OM and Other Business Functions - Finance

    Understand inventory management, capacityutilization and labour standards to developaccurate cost data, perform audits, and preparefinancial reports.

    Cost accountantsmust be aware of how JITworks.

    Need for capital investments.

    Forecast cash flows. Make-or-buy decision.

    Plant expansion and/or relocation.

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    OM and Other Business Functions - IT

    Design and develop software.

    Major business applications of computers

    is in production control.

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    OM and Other Business Functions -

    Entrepreneurs

    Often fail because they run out of

    working capital.

    Poor production, planning and inventory

    management.

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    Current Issues in OM

    Effectively consolidating the operationsresulting from mergers.

    Developing flexible supply chains to enablemass customisation of products and services.

    Managing global supplier, production anddistribution networks.

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    Current Issues in OM (contd)

    Increased commoditization of suppliers.

    Achieving the Service Factory.

    Achieving good service from service firms.