itzup

every live event you like

Xcellos Proprietary and Confidential

SOCIAL CALENDARYour Branded Social CalendarGetting on your customers’ lists of things to do

More Than 80,000 Live & Televised EventsEvery live event your customers like

Locally-Created EventsTurning customers into brand advocates



SOCIAL ARCHIVEUser-Submitted PhotosYour customers sharing photos of your place

The Facebook Places Fans GoStaying on your customers’ lists of favorite places

Branded Event Walls Becoming the page where fans banter about events



SOCIAL COMMERCEFans Spend More Turning social activity into incremental sales

Branded Loyalty GiftsRewarding your customers for connecting

Optimized DealsThe offers your customers want, when they want them$



~180 Buffalo Wild Wings Pages

~120 Buffalo Wild Wings Profiles ~150 Buffalo Wild Wings Places

5 MILLION FANS


Custom Header

Localized Events

Social Archive

Social Commerce

DEALS FOR INVITING FRIENDS

DEALS FORSHARING PHOTOS

DEALS FOR SUGGESTING PAGE

LIKE THE PAGEGET THE DEALS


FACEBOOK CONNECT FRANCHISEE DASHBOARD

Select Tabs

When?

What?

Where?

2/20/2011

Buffalo Wild Wings - Lenox

Georgia Tech vs Duke

Details

Image

Publish

Add description

Category Default

Category Default

Category Default

+ Add Event Photo

8:00 pm

2/17/2011 2:30 pm

2/20/2011 3:30 pm

add time

Schedule A- 3 days prior

Edit Event

Publish

Deal Invite 5 friends to join you

get FREE Onion Rings

till

Select Tabs

When?

What?

Where?

2/20/2011

Buffalo Wild Wings - Lenox

Georgia Tech vs Duke

Details

Image

Publish

Add description

Category Default

Category Default

Category Default

+ Add Event Photo

8:00 pm

2/17/2011 2:30 pm

2/20/2011 3:30 pm

add time

Schedule A- 3 days prior

Edit Event

Publish

Deal Invite 5 friends to join you

get FREE Onion Rings

till

Search Events

Upcoming Events

City

Date

Atlanta, GA

For the next

00/00/0000 Search

Atlanta Hawks vs LA Lakers

2/21/2011 1:00PMAtlanta, GA

Daytona 500

2/21/2011 2:00PMDaytona, FL

Georgia Tech vs Virginia

2/23/2011 2:00PMCharlottesville, VA

Georgia Tech @ Duke

2/20/2011 8:00PMDurham, NC

Sports


2/23/2011 4:00PMAtlanta, GAGeorgia Tech @ NC State

2/25/2011 2:00PMRaleigh, NC

+ add team

Georgia Tech Yellowjackets Basketball

Georgia Bulldogs Basketball

Atlanta Hawks

NASCAR

Team

Add/DeleteSelect All


Time Period

Add to Schedule

Search Events

Upcoming Events

City

Date

Atlanta, GA

For the next

00/00/0000 Search

Atlanta Hawks vs LA Lakers

2/21/2011 1:00PMAtlanta, GA

Daytona 500

2/21/2011 2:00PMDaytona, FL


2/23/2011 2:00PMCharlottesville, VA

Georgia Tech @ Duke

2/20/2011 8:00PMDurham, NC

Sports


2/23/2011 4:00PMAtlanta, GAGeorgia Tech @ NC State

2/25/2011 2:00PMRaleigh, NC

+ add team

Georgia Tech Yellowjackets Basketball

Georgia Bulldogs Basketball

Atlanta Hawks

NASCAR

Team



Time Period

Add to ScheduleXcellos Proprietary and Confidential

FACEBOOK CONNECT CORPORATE DASHBOARD

Social Rewards

Gear + Add New Gear

FREE ONION RINGS

ONION RINGSFREE

Food

$2 MILLER LITE

MILLER LITE$2

Drink

Default Deals

Invite 5 friends

get FREE ONION RINGS

select region

Tag 5 friends

get 5 FREE WINGS

select region

select event category

Events

Photos

Suggest page to 20 friends

get FREE BW3 T-SHIRT

select region

Tab

Featured Deal

MARCH MADNESS BTGO

+ Add Deal Header

Add new text for featured deal

Social Action Inventory

Invite 5 friends

Tag 5 friends

Add new action

Add new action

Add new action

Events

Photos

Suggest Page to 20 friends

Tab

Deals$Events

Logged In as Admin Name

Tag 5 friends

in a photo

and get five

FREE WINGS.

Suggest us to 20

friends and get

a FREE BW3

T-SHIRT.

Default Deals

Invite 5 friends


select region

Tag 5 friends

get 5 FREE WINGS

select region


Events

Photos



select region

Tab


Invite 5 friends

Tag 5 friends

Add new action

Add new action

Add new action

Events

Photos


Tab

Social Rewards

Gear + Add New Gear

FREE ONION RINGS

ONION RINGSFREE

Food

$2 MILLER LITE

MILLER LITE$2

Drink

Date, Time Event Name

Invite five

friends and

get a FREE order

of ONION RINGS

This is the default deal for all TELEVISED NFL GAMES in theSOUTHEAST REGION.

BUY TWO DOZEN

GET ONE FREE

TO CELEBRATE

MARCH MADNESS

Featured Deal

MARCH MADNESS BTGO

+ Add Deal Header


Featured Deal

MARCH MADNESS BTGO

+ Add Deal Header


Default Deals

Invite 5 friends


select region

Tag 5 friends

get 5 FREE WINGS

select region


Events

Photos



select region

Tab


Invite 5 friends

Tag 5 friends

Add new action

Add new action

Add new action

Events

Photos


Tab

Social Rewards Inventory

Gear + Add New Gear

FREE ONION RINGS

ONION RINGSFREE

Food

$2 MILLER LITE

MILLER LITE$2

Drink


Create special events

Search local live events

Promote televised sports

USING LIVE EVENTS TO DRIVE TRAFFIC


Custom Deals with optimization

Instant rewards for social behavior

Incremental friend traffic

DEALS FOR SHARING EVENTS


Attract new customers

Rewards drive repeat traffic

Local photos generate more tags

DEALS FOR SHARING THE EXPERIENCE


Scalable, immediate gratification

Collect physical address for redemption

Or drive traffic to store to claim reward

DEALS FOR SHARING BRAND LOYALTY


Brand-compliant pages for 700+ locations


PLACES, DEALS AND MOBILE

Valet QR Checkin

Mobile Social Loyalty Program

Trading frequency for points

Points = Instant Cool Schwag


THE NEW CONSUMER PROFILE

what your fans DO and WANT,

not just what they have ‘LIKED’

what they are willing to share

and what incentives work

how social behavior leads to

brick & mortar transactions

$


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Education

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pm atlanta

friends drinka free

time event

free onion ringsteam

page xcellos proprietary

condentialevery live

event photo