jaakko talvitie business ecosystem creation

Business ecosystem creation Supporting collaborative business concept development

Jaakko Talvitie, TIVIT Ltd.

TIVIT Business Forum, 12 April 2011

Some business ecosystems in consumer ICT markets

What makes a business ecosystem?

A business ecosystem is a collection of businesses and companies collaborating or competing by utilising a common and shared set of assets

A business ecosystem is founded on an ecosystem core

Ecosystem core

Platforms, technologies, processes, standards or other assets common to and used by members of the ecosystem in their businesses

Ecosystem creation what do we mean? The world in 7 days?

Has been done once in world history and even that is widely disputed

The next global winner ecosystem in ICT?

Microsoft and Nokia are giving it a try

Facebook is a serious contender

Business ecosystems exist also in a smaller scale!

A few companies is enough to form a business ecosystem

Public institutions can also contribute to business ecosystems

As buyers of products and services creating demand

As regulators regulation can form an ecosystem core

Value networks can be viewed as business ecosystems, although in many cases an ecosystem core cannot be indicated

Working in a business ecosystem is a competence lets learn this together!

Benefits A working business ecosystem provides several benefits for companies

Market creation: accelerated development of new markets

Market expansion: market coverage and volume not possible for any party alone

Market access: an open, accessible market with transparent operation

Access to complementary competences and business models

TIVIT ecosystem creation support aims to:

Help companies in taking the initial step from an ecosystem concept into a sustainable business ecosystem

Provide a collaboration platform for business concept development, combining the benefits of in-house and joint development

Support business concept development by providing funding channels (Tekes), a model agreement, and by acting as a neutral ecosystem facilitator

TIVIT is initially targeting its R&D programs (examples this afternoon) as sources of business ecosystem seeds and business concepts

Open to any company consortia with an ICT focus

Ecosystem concept

Ecosystemcore

Businessconcept

Businessconcept

Businessconcept

Businessconcept

Businessconcept

Ecosystem concept architecture

January 2011 TIVIT business ecosystem creation

Ecosystem concept

Defined and documented ecosystem idea

A collection of prorotype business models with a common core

Ecosystem core

Platforms, technologies, processes or standards common to and shared by business concepts

Can also be a feature or a part of the ecosystem concept (virtual core)

Business concept

A prototype business model

A prototype value network

TIVIT business ecosystem & business concept development process

January 2011 TIVIT business ecosystem creation

Ecosystemidea

Ecosystem & business concept

planning

Business conceptdevelopment & trials

Wrap-up

- Ecosystem idea

approval

- EPM nomination

- Players and roles

- Key use cases

- Initial system

specifications

- Business case

evaluations

- Ecosystem concept

description (ECD)

approval

- Informing Tekes

- Service

development

- Product

development.

- Technology

development.

- Integration

- Testing

- Trial preparations

- Trials and data

gathering

- Data analysis

- Business case

reviews

- Transfer plans

- Marketing and

publicity plans

- Transfer of learning

- Ecosystem support

plans

- Final

documentation

- Result seminars

and publications

- Funding reporting

completed

Opportunity exists

Ecosystem & businessconcepts defined

Ecosystem & conceptacceptance

Programcompleted

E0 E2 E3E1

- Commitments

- Ecosystem Frame

Agreement (EFA)

- Technology plans

- Product plans

- Service plans

- Trial plans

- Integration plans

- Ecosystem program

plan

- Business concept

plans

- Tekes applications

TIVIT services in ecosystem creation support Program preparation phase

Consortium building

Ecosystem idea formulation and presentation

Ecosystem Concept Description editing and presentation

Ecosystem Frame Agreement facilitation

Ecosystem program plan facilitation and editing

Funding application coordination

Program execution phase

Facilitation of Ecosystem Steering Group activities and meetings

Tekes reporting coordination and editing

Progress reporting in TIVIT Board

Ecosystem support plans contribution, coordination and editing

Facilitation of consortium meetings, workshops and forums

Final documentation coordination and editing

Facilitation of consortium collaboration and operations (online tools etc.)

Results seminar facilitation

PR and communication

Thank You!

More information:

http://www.tivit.fi/fi/liiketoimintakonseptit

jaakko.talvitie@tivit.fi