Digital Media Presentation Jason DeLong-ADV 352 Final Project

• Building Our Brand Via Inbound Marketing (using current website)

• Integrating Social Media (Facebook,Twitter, and Youtube)

• Starting Internet Marketing via Bing, Adwords, and SEO

• Creating a comprehensive Mobile Platform

• Educating our customers why we are worth buying from and doing business with!

• Increasing our Brand Awareness

• Budgeting and Main Advertising Goals

Digital Strategy Outline

Website Updates: Inbound Marketing

Pro’s:*Very Informative*Good Basic Outline*Links to other site and news articles*Includes useful Links

Con’s:*Main page has too much text*Many Broken Links*Very Bland: Color Scheme *Could be more User Friendly*Doesn’t offer a purpose (besides info)*Lacks any inbound marketing

To Visit the current website: Click HERE

We will create a better website which is easier to use, and directs traffic to their correct pathway

Integrating Our Brand Through Social Media

More Views!

More on-line Visibility

More Likes!

More Re-Tweets!

More Followers!

More Subscribers!

More Posts! More Pages!

Social Media Platforms: Twitter, YouTube and Facebook

View Our Youtube Videos

Internet Marketing: Getting Our Brand Name Known

•Implementing Google Adwords and Google Analytics

•Optimizing Website Platforms with SEO tools

•Creating Bing and Yahoo Ad’s

•Integrating these ad’s to be easily tracked and reported

Creating customized ad’s will increase web presents, “clicks” , increase brand awareness, and ultimately increase revenues by ad

tracking and custom advertising campaigns via these tools.

Our Job Is To Create an APP That Is: User Friendly Linked to Marathon Credit Cards and Rewards ProgramsCapable to be downloaded on ALL Mobile phone platforms (Android and Iphone)Able to find the cheapest station around their area.Integrated to Track Fuel Spending and reports.Compatible with Social Media to allow incentives to be seen from our pages.Linked with rewards incentives for using the APP.

Educating Our Customers: Why is Marathon Petroleum is worth buying from?

An American Based Company!Creating jobs for the American Economy!Looking out for our clients through Reward ProgramsAlways finding new ways to stay GREEN!Proactively increasing the ways American Businesses save money on Fuel!Creating beneficial Credit services, helping our clients save!

“These benefits will be our statement to our customers. All of our Social Media outlets, our online ad’s, our website, and our inbound marketing will all have these

core features listed and linked to each source!”

Marathon Is….

Our name is EVERYWHERE!

Previous Budget/Yr Increased Spending/Yr Increased Revenue/Yr

$238 Million $35 Million $400 Million

Budget!

•Creating Website Integration•Social Media Creation•Google and Bing Ad’s•Facebook Ad’s (Boost)•Mobile APP Software•YouTube Video Production

Target Audience

Both Men and Woman Ages 16-65 in North America