Jimmy Johns New Market Strategy

ADV 420

New Media Drivers License

Final Project

By: Sean Hancook

About Jimmy Johns

•Healthy food fast.• “Freaky Fast”.•Customer Friendly.•Easy to order.•Order Convenience.

Company Goals

• Increase total revenue by 15% in the next 12 months.

• Solidify company as a leading brand in fast food industry.

• Increased customer satisfaction.• Larger customer base.

Target Audience• Active individuals.• Healthy eaters.• Fast food eaters. • Large scale catering.• Social media users.

Reaching Our AudienceMain angles of approach

Twitter• Most used network by

our customers.• $1.5 million budget.• Heaviest advertising.• Filter by location.• Filter by keywords.

Adwords• Continue current campaign.• Double current budget.

• To $900,000 Annually.

• $0.80 per click.• 3,000 clicks per day.

Reaching Our AudienceDifferent angles of approach

Blogging• Talking about

experiences with Jimmy Johns.

• What corporate is doing behind the scenes.

• Discussions about the new sandwiches.

Facebook• Paid ads to

promote new sandwich lineup.

• Current promotions and deals.

• Ads by location and interests.

• Budget $500,000

Instagram• #Hashtag

#JimmyJohns.• Customer personal

pictures.• Free advertising

and promoting.

Instagram

• #Hashtags #JimmyJohns

• Customer personal pictures.

• Easy branding.• Cheap advertising. • Customer satisfaction.• Free!

The Customer Connection

Human Resources Customer Satisfaction

• Social media presence.• Customer interaction.• Customer Retention.• Ability to give deals and incentives.• Speaking to upset customers.• Listening to new ideas.• Blogging.• Estimated increased cost - $50,000

Budget

$900,000

$1,500,00

0

$50,000

$500,000

$200,000

Jimmy Johns Marketing Campaign

Adwords

Twitter

Human Resources

Facebook

Media Agency

Total Budget- $900,000

- $1,500,000

- $50,0000

- $500,000

- $200,000

$3,150,000 Total

Summary• By incorporating a mixture of social media resources such

as; Twitter, Facebook, Blogging, and Instagram, we plan on increasing Jimmy Johns total revenue by 15% within one years time.

• Estimated costs are $3,150,000 dollars.• Estimated 15% increase in revenue is around $300 million

dollars.• Key focus on

• New lineup of sandwiches.• Increased customer satisfaction and retention.