PowerPoint Presentation

Bing Powerpoint templateAugust 2013

Winning with the unexpected

John Gagnon Bing Ads EvangelistState of Search 2015

#DFWSEM | @jmgagnon | @bingads

#DFWSEM | @jmgagnon | @bingads

Meet PPC Professionals.

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Want this amazing shirt?

Most retweeted: #BingAds + #DFWSEMAnyone in this room like Excel?

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AgendaCollision of Audience & PPC

Chegg: A case study

Voice search

#DFWSEM | @jmgagnon | @bingads Today were going to talk about how one advertiser, Chegg, saved 30% on their search budget by using an unexpected strategy one that I talked about here a year ago. Well talk about how voice search is going to (and may already be) impact your paid search campaigns, and well touch on some recent research weve done at Bing, the results of which may surprise you.

Page 4Bing SMB Advertisers Search Ads11/16/2015 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

#DFWSEM | @jmgagnon | @bingads

#DFWSEM | @jmgagnon | @bingads Read this article: http://www.nytimes.com/2015/03/13/upshot/free-throw-distraction-the-best-fans-in-the-ncaa.html?_r=0&abt=0002&abg=0

Anybody here get into March Madness last month? Do we have basketball fans here? Well, I love watching the games and because Im a total nerd I was watching the free-throw distraction thing and I started wondering if it was effective. I like stats like that. I want data. So I went looking and it turns out Im not the only one who wants to know things like this. The New York Times did a fantastic article about the free-throw distractions and whether or not theyre effective.

Could also make a gif out of the first bit of this video: http://www.bing.com/videos/search?q=free+throw+distraction+gif&FORM=VIRE11#view=detail&mid=B5E746DDD9BAA9427CEAB5E746DDD9BAA9427CEA

Page 5Bing SMB Advertisers Search Ads11/16/2015 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

The New York Times, March 12 2015

#DFWSEM | @jmgagnon | @bingads The success of all those waving arms and big faces on sticks is nominal the average team changes the opposing teams free-throw percent by only a few percentage points. Unless youre Arizona State. They win close to 2 points in every game as a result of their distraction shenanigans. You see that asterisk next to their name?

Page 6Bing SMB Advertisers Search Ads11/16/2015 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

The New York Times, March 12 2015

#DFWSEM | @jmgagnon | @bingads If you cant read that from where youre sitting, Ill tell you what it says. Since implementing the Curtain of Distraction. This story just got more interesting. The Curtain of Distraction? How can a curtain be responsible for such a big difference in success?

Page 7Bing SMB Advertisers Search Ads11/16/2015 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

#DFWSEM | @jmgagnon | @bingads

#DFWSEM | @jmgagnon | @bingads This is what I found. This is the Curtain of Distraction. Youll note that you cant see whats behind it. And that is the whole point.

http://www.nytimes.com/2015/02/14/upshot/how-arizona-state-reinvented-free-throw-distraction.html?_r=1&abt=0002&abg=1

Page 8Bing SMB Advertisers Search Ads11/16/2015 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Curtain of the Unexpected

Sports-reference.com, The New York Times, Feb 14 2015

#DFWSEM | @jmgagnon | @bingads The Curtain of Distraction works! But I started thinking the success cant possibly be because of the distractions. The distractions are not what catches the shooters off guard everybody knows the distraction is there! Visiting teams know exactly what to expect. They could certainly prepare themselves for the coming distraction and these players are pros. They know how to ignore a distraction. Id have to suggest that the reason for the Curtains success isnt the distraction itself its the unexpected.

Page 9Bing SMB Advertisers Search Ads11/16/2015 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

What will it be today?

#DFWSEM | @jmgagnon | @bingads

#DFWSEM | @jmgagnon | @bingads Nobody knows whats going to pop out of the curtain, and that element of the unexpected is intriguing. One time it might be Elvis signing a song. Another time its a shark. This unexpectedness draws the shooter to glance at whats going on. And usually, it makes him smile. Arizona State holds the keys to the unexpected, and thats how they win. Page 10Bing SMB Advertisers Search Ads11/16/2015 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

#DFWSEM | @jmgagnon | @bingads

#DFWSEM | @jmgagnon | @bingads If you hold the keys to the unexpected, you can make it work for you. As marketers, we get to dig into context and take advantage of the unexpected as in the case of the contact lenses or the dental care.

The teams that play against Arizona State dont get a chance to hold the keys to the unexpected, and that is how Arizona State gets the advantage.

Page 11Bing SMB Advertisers Search Ads11/16/2015 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

AgendaCollision of Audience & PPC

Chegg: A case study

Voice search

#DFWSEM | @jmgagnon | @bingads Today were going to talk about how one advertiser, Chegg, saved 30% on their search budget by using an unexpected strategy one that I talked about here a year ago. Well talk about how voice search is going to (and may already be) impact your paid search campaigns, and well touch on some recent research weve done at Bing, the results of which may surprise you.

Page 12Bing SMB Advertisers Search Ads11/16/2015 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Audience Demographics and Bidding

#DFWSEM | @jmgagnon | @bingads The Curtain of Distraction works! But I started thinking the success cant possibly be because of the distractions. The distractions are not what catches the shooters off guard everybody knows the distraction is there! Visiting teams know exactly what to expect. They could certainly prepare themselves for the coming distraction and these players are pros. They know how to ignore a distraction. Id have to suggest that the reason for the Curtains success isnt the distraction itself its the unexpected.

Page 13Bing SMB Advertisers Search Ads11/16/2015 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

UET Tag

#DFWSEM | @jmgagnon | @bingads The Curtain of Distraction works! But I started thinking the success cant possibly be because of the distractions. The distractions are not what catches the shooters off guard everybody knows the distraction is there! Visiting teams know exactly what to expect. They could certainly prepare themselves for the coming distraction and these players are pros. They know how to ignore a distraction. Id have to suggest that the reason for the Curtains success isnt the distraction itself its the unexpected.

Page 14Bing SMB Advertisers Search Ads11/16/2015 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

UET = Remarketing for Bing Ads

#DFWSEM | @jmgagnon | @bingads The Curtain of Distraction works! But I started thinking the success cant possibly be because of the distractions. The distractions are not what catches the shooters off guard everybody knows the distraction is there! Visiting teams know exactly what to expect. They could certainly prepare themselves for the coming distraction and these players are pros. They know how to ignore a distraction. Id have to suggest that the reason for the Curtains success isnt the distraction itself its the unexpected.

Page 15Bing SMB Advertisers Search Ads11/16/2015 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

UET Tag

#DFWSEM | @jmgagnon | @bingads The Curtain of Distraction works! But I started thinking the success cant possibly be because of the distractions. The distractions are not what catches the shooters off guard everybody knows the distraction is there! Visiting teams know exactly what to expect. They could certainly prepare themselves for the coming distraction and these players are pros. They know how to ignore a distraction. Id have to suggest that the reason for the Curtains success isnt the distraction itself its the unexpected.

Page 16Bing SMB Advertisers Search Ads11/16/2015 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Audience & Demographic Insights

SEGMENTSWant this data? Install Universal Event Tracking12

#DFWSEM | @jmgagnon | @bingads The Curtain of Distraction works! But I started thinking the success cant possibly be because of the distractions. The distractions are not what catches the shooters off guard everybody knows the distraction is there! Visiting teams know exactly what to expect. They could certainly prepare themselves for the coming distraction and these players are pros. They know how to ignore a distraction. Id have to suggest that the reason for the Curtains success isnt the distraction itself its the unexpected.

Page 17Bing SMB Advertisers Search Ads11/16/2015 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Conversions by Demographics

Male

Female

#DFWSEM | @jmgagnon | @bingads The Curtain of Distraction works! But I started thinking the success cant possibly be because of the distractions. The distractions are not what catches the shooters off guard everybody knows the distraction is there! Visiting teams know exactly what to expect. They could certainly prepare themselves for the coming distraction and these players are pros. They know how to ignore a distraction. Id have to suggest that the reason for the Curtains success isnt the distraction itself its the unexpected.

Page 18Bing SMB Advertisers Search Ads11/16/2015 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Why this Matters: Click VolumeClicksPosition

#DFWSEM | @jmgagnon | @bingads The Curtain of Distraction works! But I started thinking the success cant possibly be because of the distractions. The distractions are not what catches the shooters off guard everybody knows the distraction is there! Visiting teams know exactly what to expect. They could certainly prepare themselves for the coming distraction and these players are pros. They know how to ignore a distraction. Id have to suggest that the reason for the Curtains success isnt the distraction itself its the unexpected.

Page 19Bing SMB Advertisers Search Ads11/16/2015 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Tip: Bid adjustments by Demographics

#DFWSEM | @jmgagnon | @bingads The Curtain of Distraction works! But I started thinking the success cant possibly be because of the distractions. The distractions are not what catches the shooters off guard everybody knows the distraction is there! Visiting teams know exactly what to expect. They could certainly prepare themselves for the coming distraction and these players are pros. They know how to ignore a distraction. Id have to suggest that the reason for the Curtains success isnt the distraction itself its the unexpected.

Page 20Bing SMB Advertisers Search Ads11/16/2015 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Bid adjustments by Demographics

2

1

#DFWSEM | @jmgagnon | @bingads The Curtain of Distraction works! But I started thinking the success cant possibly be because of the distractions. The distractions are not what catches the shooters off guard everybody knows the distraction is there! Visiting teams know exactly what to expect. They could certainly prepare themselves for the coming distraction and these players are pros. They know how to ignore a distraction. Id have to suggest that the reason for the Curtains success isnt the distraction itself its the unexpected.

Page 21Bing SMB Advertisers Search Ads11/16/2015 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Cortana+Predicting Intent

#DFWSEM | @jmgagnon | @bingads The Curtain of Distraction works! But I started thinking the success cant possibly be because of the distractions. The distractions are not what catches the shooters off guard everybody knows the distraction is there! Visiting teams know exactly what to expect. They could certainly prepare themselves for the coming distraction and these players are pros. They know how to ignore a distraction. Id have to suggest that the reason for the Curtains success isnt the distraction itself its the unexpected.

Page 22Bing SMB Advertisers Search Ads11/16/2015 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Tip: Offsite Retargeting

#DFWSEM | @jmgagnon | @bingads

#DFWSEM | @jmgagnon | @bingads

12.13.15

#DFWSEM | @jmgagnon | @bingads Remarketing partnerships: Offsite Tagging

Narrow, highly-qualified audience worth bidding a lot for=

#DFWSEM | @jmgagnon | @bingads Imagine a home improvement store with owned pixels [not sure what the right language is for this] across other sites like a do-it-yourself idea center and a paint store. Suddenly, the combinations for action have exploded. If youre that home improvement store, youre putting these qualified visitors into a list that adjusts the copy for painting tips and paint colors. You could also EXCLUDE those visitors for an ad that focuses on kitchen appliances, saving money by not showing ads that your audience isnt interested in.

Page 26Bing SMB Advertisers Search Ads11/16/2015 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

#DFWSEM | @jmgagnon | @bingads Chegg: Unexpected success

#DFWSEM | @jmgagnon | @bingads A year ago, a couple of digital marketing guys from Chegg sat in this audience and listened to me talk about a strategic way to plan your campaigns, using PowerMap to visualize timing as it rolls out across the country. Chegg is, so far, completely unique in that its working to capture the entire student lifecycle. They have programs that provide scholarship and college information to high school seniors, they do text-book rentals for colleges, and tutoring, and then they connect graduates with internship opportunities. They even offer classes for continuing education, for people who already have a degree or want to keep learning.

Page 28Bing SMB Advertisers Search Ads11/16/2015 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

When does the 1st day of school really start?September 4th, 2014New York City, the largest school district in the US, will have 1,000,000 students back in schoolAugust 25th, 2014All 5,000,000 of Texass K-12 Public School students go backAugust 1st, 2014All 180,000 of Hawaiis K-12 Public School students go back

#DFWSEM | @jmgagnon | @bingads

You might remember the PowerMap demo from last year. We looked at the question of school start dates because theyre different everywhere. And if youre running a search campaign for back-to-school, you can save a lot of money by targeting by geography and date. Page 29Bing SMB Advertisers Search Ads11/16/2015 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

When parents will shop for back-to-school Use staggered start dates to hit the 1 week to 1 month sweet spot. Two months for New York means, July 9, whereas it means June 5 for Hawaii.22.4% will shop as early as June.