john hartley curtin university "storytelling futures" cocreative communities forum

7/27/2019 John Hartley Curtin University "Storytelling Futures" CoCreative Communities forum

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‘Still Figuring It Out.’

Inductive Reasoning, Costly Signalling,

Social Learning, and the

Growth of Knowledge

John Hartley, AM

Curtin University (Australia) and Cardiff University (Wales)

[email protected]



‘Still Figuring It Out’

www.youtube.com/watch?v=6osiBvQ-RRg



Storytelling

is Inductive Reasoning

Eric D. Beinhocker (2006) The Origin of Wealth: Evolution, Complexity, and the Radical Remaking of

Economics. Harvard Business School Press.

John Hartley & Kelly McWilliam (eds)(2009) Story Circle: Digital Storytelling

Around the World . Wiley-Blackwell.



Storytelling

is Costly Signalling

“We show that honest signaling of

underlying quality by providing a

benefit to group members can be

evolutionarily stable, and may

proliferate when rare as long as high-

quality individuals are neither too

common nor too rare, and the cost of

signaling is sufficiently greater for low

than for high-quality players.”

Herbert Gintis et al. (2001) ‘Costly

Signaling and Cooperation.’ J. theor. Biol .

213, 103-119 doi:10.1006/jtbi.2001.2406



Storytelling

is Social LearningTavi Gevinson ‘Still Figuring It Out.’

Discovery

257,483 Views

Engagement

447 Comments2,688 Likes

121 Dislikes

AudienceTop locations

United States

AustraliaCanada

Top demographics

Female, 13-17 years

Female, 25-34 years

Female, 18-24 years



The Growth of Knowledge

Len Collard:Spirit of

Fremantle

Discovery

160 Views

Engagement

2 Comments

4 Likes

0 Dislikes

Audience

Top locations

AustraliaQatar Malaysia

Top demographics

-

Weho2:FUNNY…

Discovery

98,307 Views

Engagement

167 Comments

153 Likes

40 Dislikes

Audience

Top locations

AustraliaNew ZealandUnited Kingdom

Top demographics

Male, 13-17 yearsMale, 18-24 years

Male, 45-54 years

Psy:Gangnam Style

Dscovery

618,992,701 Views

Engagement

2,635,047 Comments

4,730,655 Likes

256,129 Dislikes

Audience

-

Top demographics

Female, 13-17 yearsMale, 13-17 years

Male, 18-24 years



Questions

• YouTube has population-wide reach

• Psy = 619m views (in three months)

• Within it, new storytelling institutions are emerging

• TED is one.• Humour is another.

• How can community-based media, arts, and advocacyorganisations compete in this social learningenvironment?

• What can they learn from emergent online storytellinginstitutions?

• How to achieve visibility in the costly signalling game?



Answers?

“The point is not to give girls the answers,

and not even give them permission to find

the answers themselves, but hopefully

inspire them to understand that they can

give themselves that permission; they can

ask their own questions, find their own

answers, all of that...”

Tavi Gevinson (15), ‘Still Figuring It Out.’



Thanks

john hartley curtin university "storytelling futures" cocreative communities forum

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