Video

Diego, Miguel

Esmilla, Francine

Ley, Mark

Ngo Dee, Mark

Roman, Lee

Tan, Bea

Uysiuseng, Nicole

INDUSTRYBACKGROUN

D

3 TYPES OF JUICES

INDUSTRYBACKGROUN

D

100% JUICE MARKET INCREASE BY 100%

STRONGER ECONOMY

HEALTHIER LIFESTYLES

INDUSTRYBACKGROUN

D

INDUSTRYBACKGROUN

DMAJOR PLAYERS

SALES

SALES IN MILLION PESOS

SALES FORECASTED

IN MILLION PESOS

MARKETTRENDS

FAST GROWTH RATE

NO LONGER A LUXURY

AVE. UNIT PRICE UP BY 4%

MARKETTRENDS

MARKETTRENDS

MARKETTRENDS

MARKETTRENDS

“Del Monte 100% Juice is guaranteed, picked and squeezed on the same day

giving you 100% natural, health-giving, delicious refreshment. Rich in vitamins...

pure, unsweetened, and fat-free!”

“Quench your thirst with the delicious blends of fresh fruits.”

“With every bottle you drink, Tropicana Twister brings you closer to the taste of real fruit juice. No false promises! Grab

one now and taste the fruity truth!”

“When you drink good, you feel good. Tropicana Twister is all good! The brand is

about soaking in the goodness of every moment and having the zest for life.”

PRODUCTAND ATTRIBUTES

READY TO GO 100% FRESH

100% NATURAL 100% ORGANIC

DETOXIFY

BETTER DIGESTION

STABILIZE SLEEP HABITS

BOOSTS ENERGY

BOOSTS IMMUNE SYSTEM

MISSIONAND VISION

Just Juiced, an advocate of wellness and healthy lifestyle, seeks to provide an array of hearty drinks that are not only packed with nutritional benefits but are also rich with flavorful delights. Just Juiced promises to deliver its customers quality products made from locally grown fruits and vegetables blended with love and sealed with passion. With a dedicated team for financials, marketing, operations and human resources, Just Juiced will combat bad eating habits one bottle at a time. The company shall ensure that stakeholders are able to maximize and realize the values of their investments without compromising its relationships with customers and suppliers within its value chain while rewarding its employees with lucrative incentives and develop an urgency for change of over all lifestyle among every Filipinos.

MISSION

Just Juiced aims to become the front-runner in creating ready-made juice drinks, made from locally grown, 100% fresh fruits and vegetables.

VISION

PRODUCTDEVELOPMENT

ORANGE POWERENERGY BOOSTER

ORANGE

CUCUMBER

CELERY

LETTUCE

SPINACH

PARSLEY

LEMON

GINGER

PRODUCTDEVELOPMENT

PINEAPPLE PUNCHIMMUNE SYSTEM BOOSTER

PINEAPPLE

ORANGE

BEET

APPLE

CARROT

BROCCOLI

GARLIC

CELERY

PRODUCTDEVELOPMENT

RED BLASTSTRESS RELIEVER

SPINACH

BROCCOLI

CELERY

CARROT

MANGO

APPLE

PRODUCTDEVELOPMENT

PACKAGING

PACKAGING

PROCEDURE

PREPARATION OF INGREDIENTS

PROCEDURE

PREPARE FRUITS

COMPLETE GROUPS PER RECIPE

CUT/PEEL

PREPARATION OF EQUIPMENT

PROCEDURE

PLACE IN OSTERIZER

POUR

STORE

PREPARE MACHINE

PROCEDURE VIDEO

MARKETINGPLAN

TARGET MARKET

MARK NGO DEE

PHP 50,000 - PHP 99,999

21 YEARS OLD

EXERCISING, YOGA, STUDYING, HANGING OUT

WITH FRIENDS

MARKETINGPLAN

PRICINGSTRATEGY

PRICINGSTRATEGY

ORANGE POWERENERGY BOOSTER

PHP 27.04 PHP 43.79 PHP 83.20

PHP 85.00

PHP 85.00

PRICINGSTRATEGY

PINEAPPLE PUNCHIMMUNITY BOOSTER

PHP 26.18 PHP 42.39 PHP 81.57

PHP 85.00

PRICINGSTRATEGY

RED BLASTSTRESS RELIEVER

PHP 23.12 PHP 39.87 PHP 75.74

DISTRIBUTIONSTRATEGY

DISTRIBUTIONSTRATEGY

PRODUCTPOSITIONING

PRODUCTPOSITIONING