kasvumarkkinat - mahdollisuus vai pakko?
DESCRIPTION
Presentation material from Finpro Growth Market seminar in Helsinki October 23 2012.TRANSCRIPT
Rohkeasti kasvumarkkinoille
Kasvumarkkinat
- mahdollisuus vai pakko?
Metso Oyj
Jukka Seppälä
© Metso
Finland 30%
Other Nordic countries 10%
Other European countries 15%
North America 13%
South and Central America 10%
Asia-Pacific 17%
Africa and Middle East 5%
Metso in a nutshell
Metso is a global supplier of technology and services to
customers in the process industries, including mining,
construction, pulp and paper, power, and oil and gas. Our
30,000 professionals based in over 50 countries deliver
sustainability and profitability to customers worldwide.
• 2011 net sales EUR 6.6 billion
• Shares listed on NASDAQ OMX Helsinki Ltd.
2
Personnel by area Net sales and profitability
0
2
4
6
8
10
12
14
0
1 000
2 000
3 000
4 000
5 000
6 000
7 000
2007 2008 2009 2010 2011
Net sales EBITA %*
EUR million %
* before non-recurring items.
30%
10%
15% 13%
10%
17%
5%
© Metso
Metso businesses
3
Pulp, Paper and Power
Products: automation systems
including analyzers, measure-
ment and laboratory systems ,
Control valves, automated
on-off valves, safety
valves and positioners
Customers: Energy, oil & gas,
chemical & petrochemical,
power generation, pulp and
paper industry
Products: Rock crushers,
screens, conveyors, grinding
mills, separation equipment,
slurry-handling equipment,
pyro processing solutions, bulk
materials handling equipment,
wear products and mill linings
Customers: Quarries, mining
and construction industry
Mining and Construction Automation
Products: pulp, paper and
power industry processes,
machinery, equipment,
services as well as paper
machine clothing and filter
fabrics.
Customers: Pulp, paper
and board industry, power
producers
© Metso
Globalizing economy • Capex investment - growth countries • Services - developed world • New industry dynamics
There are four megatrends shaping the world over the long term
4
Rise of emerging economies • Winning in growth markets essential for Metso’s competitiveness • Demand for localized low-cost offerings
Demographic changes • Aging workforce in developed countries • Growth country talent
Sustainability and climate change • Alternative energy & recycling • Environmental solutions • Stricter environmental regulations
© Metso
Implementing our strategy through the must-wins to make Metso grow and become more competitive We continue to drive our key business initiatives under each must-win
5
Services
Growth
countries
Technology
Operating
model
CU
ST
OM
ER
& M
AR
KE
T
FA
CIN
G
EN
AB
LIN
G
People
1 Achieve growth in services market share and profitability
locally by leveraging installed base
Strengthen our local presence and growth, particularly in
the BRIC countries and other growth countries 2
Maintain our technology leadership with cost efficient and
environmentally sustainable product and process solutions,
and develop our mid-market offering
3
Secure the quality of operations and deliveries (Supply
Chain Excellence) globally by improving cost efficiency 4
Develop a working environment that enables our business
success 5
© Metso
Metso´s Top 10 countries in 2011
Orders received, EUR million
• Brazil 1,292
• USA 1,167
• China 642
• Sweden 493
• Finland 417
• Australia 399
• Germany 341
• Russia 329
• Canada 280
• Chile 244
Personnel
• Finland 9,222
• China 3,199
• USA 3,049
• Sweden 2,758
• Brazil 2,233
• South Africa 1,303
• Germany 1,271
• India 1,060
• Canada 796
• France 732
Date Author Title 6
© Metso
Our global presence
Share of Metso’s net sales, %
Number of employees and % of total personnel, 2001
Number of employees and % of total personnel, 2011
7
Developed markets
Emerging markets
Metso’s operating countries
Net sales, EUR million (2001)
Net sales, EUR million (2011)
© Metso
Arguments for expanding business operations to emerging markets
• Improved capability to response to customers´needs - lead time and
substance
• Grow where the growth is
• Credibility through local commitment
• Credibility through international presence and references
• Cost - labor, materials, components and services
• Developing a global supplier network by being a part of it
• Sharing risks in your business portfolio – products/services,
customers, markets – decreasing volatility
• Gaining experience and knowledge
• Improving attractiveness as an employer – having best talent to work
for you
Date Author Title 8
© Metso
The new global reality Preparing for a two-speed world - emerging vs. developed world
Source: BCG “Competing for advantage” 9
12
10
8
6
4
0 10 20 30 40 50
China
India
United
States
Projected annual GDP growth, 2010-2014 (%)*
Vietnam
Indonesia
Thailand Malaysia
Mexico
Philippines
Brazil
Czech Republic
Poland
Russia
United Kingdom
Australia
Canada
Japan
Spain
Sweden The Netherlands
France
Germany Swizerland
Belgium
Italy
Manufacturing labor cost per hour ($)**
Size of estimated 2009 GDP
* Five year compound annual growth in gross
domestic product on the basis of purchasing
power parity (PPP) valuations at current rates.
** Average cost of manufacturing labor per hour
(pay and non-pay costs).
Low growth High growth 51% of new orders
in 2011
Services 49% of
net sales 2011
CONFIDENTIAL
© Metso © Metso 10
We must manage volatility to long-term sustainable value creation
Time
Market
Development Market
Fluctuation
Our Challenge –
Sustainable Value Creation
Expected Overall
Development Trend –
Basis for planning
CONFIDENTIAL
© Metso 11
Our net sales in 2011 by type of business and markets
Net sales by type*
Services business 45%
Project business 35%
Product business 20%
* Management estimate
Net sales by market area
Finland 6% (5%)
Other Nordic countries 6% (7%)
Other European countries 23% (24%)
North America 18% (17%)
South and Central America 17% (14%)
Asia-Pacific 25% (28%)
Africa and Middle East 5% (5%)
6%
23%
18% 17%
6%
25%
5%
45%
35%
20%
(previous year in brackets)
© Metso
Boards and Tissue consumption continue to grow – P&W flattening alarmingly, while newsprint continues to decline
World consumption of newsprint, tissue, p&w & boards 1980-2015F
12 Source: Pöyry 2011 data
© Metso
Global mining capital expenditure to increase at ~7 % CAGR to 243 Bn$ in 2020
23 20
25 35
15
27 12
19
2010 2020
Iron ore Gold Copper Base metals
Iron ore, Gold, Copper and Base
metals Capex (Bn$)
+26 Bn$
© Metso
Prices of key metals near 2008 highs INTERNAL
14
LME metals composite index Iron ore and copper prices
Gold prices and stocks Nickel prices and stocks
© Metso
Market specific opportunities – example Brazil Forecasted industrial output
Unit 2010 2015 Long-term growth rate 2010-2015
Nickel Thousand tons 52.5 129.9
Bauxite Thousand tons 23.2 37.3
Iron ore Million metric tons 370.0 591.9
Zinc Thousand tons 175.0 221.1
Tin Thousand tons 8.4 8.9
Cement Thousand tons 59,200 86,700
Aggregates Thousand tons 451,000 583,000
Pulp Thousand tons 10,509 17,025
Paper Thousand tons 10,093 11,307
Power generation Gigawatts 106 122
Oil Million barrels/ day 2.2 2.9
Biofuels Million barrels/ day 0.6 0.9
15 Sources: BMI, IBRAM, Bracelpa, EIA
147,4 %
60,7 %
59,9 %
26,3 %
6,0 %
46,4 %
29,2 %
62,0 %
12,0 %
15,1 %
31,8 %
50,0 %
© Metso
Strong commitment to China for almost 80 years
• First deliveries to China by Metso
Paper’s predecessors in the 1930’s.
• Over 50 paper and board and tissue
machines delivered in past 10 years
with a total capacity yearly more than
15 million tons
• Close to 40% of paper and board
production in China are made from
Metso’s deliveries.
• Hundreds of machines and processes
for the pulping industry.
16
• Witness to long friendship -Metso’s second paper machine delivery to China took place in 1956 to Guangzhou Paper
- Ceremonial signing of Guangzhou Paper PM 9 in September 2006