COMPANY PROFILE/PORTFOLIO

Registration No. 2009/052827/23

loud and clear!

WHO WE ARE

Kelele Communication is a 100% black-owned, boutique branding and design agency based in Bromhof, Johannesburg.

We specialize in providing our clients with creative solutions and tailor-made services, in the following areas: Creative consulting, Project

management (organisational and project management, project design, team co-ordination, applied business research), Marketing strategy,

Advertising (art direction/ print and outdoor media), Design (corporate identity/ CI manuals/ annual reports/ posters/ brochures/ power-point

designs/ packaging design/ web design), Branding (of all promotional and marketing materials), Corporate communications (company profiles

and publications - editorials and newsletters) and Exhibition Displays.

Kelele Communication is a certified BEE (Empowerdex) Level Four Contributor with 100% procurement recognition.

81 Santa Fe, Suikerbekkie Street, Bromhof, Randburg.P. O Box 2899Saxonwold, 2132Johannesburg.Tel: 011 791 7574Fax: 086 543 9388

For new business:Joseph Mwangi - Public Office076 221 6692E: joseph@kelele.co.za

Diana Onguso - Client Service and Operations082 761 3292E: diana@kelele.co.za

*Find us in the 3rd edition of Shanduka Blackpages 2012 business directory (under Media & Marketing)

www.shandukablackpages.co.za

PRO

FILE

MISSION STATEMENT

As a boutique branding and design house, we go that extra mile to provide a personalized touch. Kelele strives to bring our industry nuances of

style and approach, to brand communication that is consistent with evolving aspirations.

VISION

• We strive to be the acknowledged Pan-African leader and preferred communication solutions partner, recognized for enabling businesses

to excel through being seen and heard.

• To be the market leader in quality alternative communication services with a reputation for professionalism and performance, with our

depth and quality measured by our long-term consultative relationships with clients.

• Kelele endeavors to be valued as an industry leader in client satisfaction, brand enhancement and product visibility; translating to financial

strength and profitability.

CULTURE

Our culture is based on an unwavering belief in integrity, hard work, dignity and respect; ensuring that we meet the needs of the markets we

serve, without compromising on: excellence, timeliness and affordability.

STRATEGIC AND APPLIED BUSINESS DIRECTOR

Dr. McEdward Murimbika

CREATIVE DIRECTOR COPYWRITING AND STRATEGY

Nicolette Croucamp

Organisational Management, Project Management, Project Design, Team Co-ordination, Applied Business

Research

COMPANY ORGANOGRAM

JOSEPH K. MWANGIPrincipal Partner

CLIENT SERVICE & OPERATIONS DIRECTORDiana Onguso

Public Office and Executive Creative Director

Account Management, Development, Implementation, Co-ordination of Marketing Communication Strategy,

Administration, Operations and Public Relations

Strategic brainstorming, Advertising Strategies, Copywriting and Press Releases

OUR SENIOR TEAM

JOSEPH MWANGI – Principal Partner

Joseph’s creative journey, which spans just over a decade and a half begun in Nairobi - Kenya, where he handled the entire branding work for Firestone East Africa dealerships across the country. Though it is in Johannesburg, that he, after immense training at the AAA School of Advertising, equipped himself with the skills necessary to transcend the creative world that is branding, advertising and design. Joseph, the brainchild and founder behind the brand, holds a Degree Diploma in Visual Communications specialising in art direction and integrated marketing. Prior to Kelele Communication, Joseph gained 16 years experience in advertising and graphic design, honing his skills while working for some of the most notable names in the industry including Nuturn Bates (Kenya), Scanad (Kenya), Young & Rubicam (Kenya & SA), Chillibush Advertising (SA) and, most recently, ZK Advertising (SA), where his core responsibilities lay in the visual communication of the Zain brand in Africa.

His extensive portfolio includes contributions on projects for the telecommunications sector, fast moving consumer goods (FMCG), the hospitality industries and the financial world, amongst others. He has handled clients both within and outside of South Africa such as Youth Development Football (GTZ), World Space Terrestrial Radio, African Bank, Blue Train, Alexander Forbes, Deloitte, Blue IQ, Mzansi Account, Absa Bank, Land Rover, Designer Notes and Colgate-Palmolive.

One of Joseph’s major projects included the re-branding of Celtel to Zain Africa. During this time he fulfilled a role as lead art director on print and television advertising for the launch of Zain, which ran simultaneously across Africa circa 2007. In addition, Joseph supervised the shooting of a Pan African TV Commercial ‘Life of Music’, which was flighted in 15 countries across the continent.

His interests lie in physical fitness, sports and the arts (both visual and performing).

Portfolio: [Public Office and Executive Creative Director]

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DIANA ONGUSO – Account Management and Operations Director

Diana Onguso is a dynamic, multi-faceted and multi-talented individual. Boasting diversity in experience, Diana is a holder of a Bachelor of Arts degree in Journalism from the Edith Cowan University in Perth, Western Australia and is a holder of a Diploma in Public Relations from The Kenya Polytechnic University in Nairobi, Kenya.

She has 10 years working experience in various fields ranging from communications, research, tours and travel, client service, publishing and administration, with her last stint in the corporate world being at Renaissance Capital and Equity Investment Banks respectfully.

Diana’s philosophy is to ‘work hard and play hard’ emphasising the importance of equilibrium in life. As an un-published poet and leisure writer, she has written two plays, which received British Council recognition in Nairobi, circa 1998. Her interests lie in the performing arts and philanthropy. In 2008, in her home country of Kenya, Diana founded a community based, non-profit, volunteer organisation that seeks to place volunteers and interns from around the world in community development and humanitarian projects.

Diana continues to leverage her strengths and core competencies in communication as Account Management and Operations Director of Kelele with an aim of fostering cross-cultural effectiveness, in the communities in which she lives and serves.

Portfolio: [Account Management, Development, Implementation, Co-ordination of Marketing Communication, Administration, Operations and Public Relations]

Dr. McEDWARD MURIMBIKA (Ph.D.) – Strategic and Applied Business Director

An experienced project management practitioner and high-end projects team coordination specialist with a starling reputation for delivering innovative solutions in the private and public specialist consulting and advisory sectors. His focus areas are an organic combination of professional communication specialisation and enterprise development aimed at achieving a sustainable triple bottom line in the highly competitive business environment. In addition, he brings in more than 17 years of solid experience in applied business research and communication project team management that encompass impact advertising, brand conceptualisation, development and impact assessment in the multi-media sector. Equally effective at professional team relationship- building, programme development and team leadership.

Dr. Murimbika is an accomplished academic holding qualifications from world-leading institutions: Ph.D. (Arch.), (2006) [Univ. of Witwatersrand, Johannesburg]; Master of Management (Entrepreneurship & New Venture Creation) (2010) [Wits Business School, University of the Witwatersrand]; Master of Philosophy (M.Phil.) (1999) [University of Bergen, Norway]; BA Hons. Arch. (1995) and B.A. Gen. (1994) [University of Zimbabwe]; and International Graduate Certificate, (1998) [Univ. of Brussels, Belgium]. He is a notable first-class researcher with tested training, analytical and applied problem-solving skills emanating from local (South Africa), regional (Sub-Saharan Africa) and international experience. He is an accomplished entrepreneur with a portfolio of more than six specialised ventures.

Portfolio: [Organisational Management, Project Management, Project Design, Team Co-ordination, Applied Business Research]

NICOLETTE CROUCAMP – Creative Director Copywriting

Nicolette’s 20 year copywriting career has spanned several advertising agencies, including Young & Rubicam, TBWA Hunt Lascaris, Tequila and Red Nail, as well as two radio stations - 94.7 Highveld Stereo and Jacaranda FM.

Over the past seven years Nicolette has built a successful home-office business as a copy editor/ freelance writer, stretching into functions such as account management, media placement and strategic brainstorming. This has seen her produce content on a multitude of subjects across a variety of mediums: web, email, e-zines, customer magazines, in house/corporate publications, radio, print, brochures, guides, press releases, profiles, proposals and more recently, blogs and social media pages..

Nicolette currently writes content for some notable corporate publications and websites such as: Sasolnews (in house publication for Sasol Group), Sasol Spirit (in house publication for Sasol Solvents), Bradbury House (online content for UK based group), iNova Insights (printed publication to pharmacies), Nurofen News (printed publication to pharmacies), November 1 (online content, press releases, e-newsletter), Bushman’s Hide (online content, articles, e-newsletter) and Natalie Vlismas (online content, articles, e-newsletter). She has also created content (press releases, newsletters and articles) for a number of exhibitions, including: National Boat Show, Business Opportunities & Franchise Expo, Made in Thailand, IT Web Security Summit and Look Good & Feel Good Expo

The demanding nature of her work not only requires her to collect information from a variety of sources (and then re-write or write this information according to specific and consistent style and grammar guidelines), but also from time-to-time, requires her to perform interviews (face-to-face or via telephone) and conduct research (mostly via Internet channels).

Nicolette’s inspiration is finding the gems of truth that inspire creative thought and authenticate communication, thereby striking a chord with others.

Portfolio: [Strategic brainstorming, Advertising Strategies, Plans, Copywriting and Press Releases]

CREATIVE PORTFOLIO

Table of Content

- Ministry of Youth, National Service, Culture and Sports, Namibia - Expo display stand

- Zain Africa (Now Airtel) - Branding material

- Mohlaleng Labiofam - Mini Corporate Identity

(Logo, Company Profile, A4 Folder, Powerpoint template as well as all the collaterals)

- The Expatriate Magazine SA - Layout and design

- BSK Marketing (Stokvel Voice) - Newsletter editorial and design

- Nzumbululo Holdings (Pty) Limited - Brand Identity

- Yethu Investment Trust - Corporate Identity

- Viewpoint Institute ITC College - Corporate Identity

- Kelele Communication - Corporate Identity

- SME Clients - logo, branded uniform, leaflet, pull-up banner, signage and collaterals.

- Pro-Bono - Corporate Identity and branding material

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Ministry of Youth, National Service, Culture and Sports, Namibia in partnership with Namdeb.

Project brief: Through our parnters, Kelele Communication was commissioned to design an exhibition mobile display

that will travel around Namibia to education the general population about the discoveryof Oranjemund Shipwreck on the Namibian coast in 2008.

This included the mobile display and DL leaflets

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Ministry of Youth, National Service,Culture & Sport - Namibia

During the 16th century, a time of the so-called Voyages of Discovery by the European powers mainly Portugal and Spain, many ships sailed past the coast of Namibia on their journey to and from the Far East. Some of these ships did not make

it to their final destination as they encountered disaster on the sea. The skeleton coast of Namibia was an important highway which nevertheless was disaster prone. The Far East bound Oranjemund ship whose remains were discovered on 1 April 2008 by Tate Kaapandu Shatika is an example of ships that wrecked in the sea. In the 16th century as it is today,

the Namibian coast was pivotal to the world trade that was going on between Europe, Africa and the Far East.

WORLD HERITAGEON THE NAMIBIAN COAST

Oranjemund Shipwreck

DL Leaflet

WORLD HERITAGEON THE NAMIBIAN COAST

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Ministry of Youth, National Service,Culture & Sport - Namibia

INTRODUCTIONTO DISCOVERY

During the 16th century, a time of the so - called Voyages of Discovery by the European powers mainly Portugal and Spain, many ships sailed past the coast of Namibia on their journey to and from the Far East. Some of these ships did not make it to their final destination as they encountered disaster on the sea. The skeleton coast of Namibia was an important highway which nevertheless was disaster prone. The Far East bound Oranjemund ship whose remains were discovered on 1 April 2008 by Tate Kaapandu Shatika is an example of ships that wrecked in the sea. In the 16th century as it is today, the Namibian coast was pivotal to the world trade that was going on between Europe, Africa and the Far East.

WORLD HERITAGEON THE NAMIBIAN COAST

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DISCOVERY

On the 1st of April 2008, during routine diamond mining operations by NAMDEB, Tate Kaapandu Shatika discovered some remains of what is now known to the world as the Oranjemund shipwreck 12 kilometres to the west of the river delta. The discovery immediately created a sensation throughout the world. It brought together the heritage specialists from many nations such as Namibia, South Africa, Zimbabwe, Kenya, Portugal and Spain. The timeline of discovery is as follows:• Tate Kaapandu Shatika discovered the shipwreck on the 1st of April 2008• Mining in the area was halted immediately. • NAMDEB announced the discovery April 30th, 2008 • 1st of May 2008, the Namibia Government took control of the site and the excavation.

Ministry of Youth, National Service,Culture & Sport - Namibia

Example of conceptual work undertaken by our Creative Director.

Project brief: Africa day advert was a pro-active idea to demonstrate how well understood the Zain Africa brand was.

The use of foot prints was to show Zain’s presence across the continent by use of all their colours.The advert was appoved and ran in 14 African countries.

Footprint.FA 5/14/09 12:31 PM Page 1

17 and counting. It’s yet another opportunity to celebrate our diversity and success,as we join Africans around the world in highlighting the cultural and social energyof this beautiful continent. Zain is proud to bring you One Network so that you canstay in touch with your loved ones in 17 countries during this auspious ocassion.

A wonderful worldwww.zain.com

Bahra in | Burk ina Faso | Chad | Democrat i c Republ i c o f Congo | Gabon | Ghana | I raq | JordanKenya | Malawi | N iger | N iger ia | Republ ic o f Congo | Saudi Arabia | Sudan | Tanzan ia | Uganda

AFRICA DAY AFRICA DAY AFRICA DAY AFRICA DAY AFRICA DAY AFRICA DAY AFRICA DAY AFRICA DAY AFRICA DAY AFRICA DAY AFRICA DAY AFRICA DAY

Established in 2004, MOHLALENG HOLDINGS is South Africa’s premier venture capital holdings organization.LABIOFAM GROUP produces a wide variety of Biological and Pharmaceutical products for animal and

human health, in over 51 countries worldwide.

After extensive research and insight into the benefits of partnering for development, MOHLALENG LABIOFAM have formed a joint venture that will see the building of a ‘green’ manufacturing plant in South Africa.

Project brief: The brief was to develop a Mini Corporate Identity for the partnership that will help launch the new brand.

This included a logo, Company Profile, A4 folder, Powerpoint template as well as all the collaterals.

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B. BIOPESTICIDES:

BACTIVEC®, GRISELESF®, BIORATGRISELESF® and BACTIVEC® are natural, highly effective mosquito bio-larvicides which act in a preventative

method by eliminating the larvae and thus preventing the emergence of adult insects, which are the

direct agents of the transmission of the illnesses to man.

The superiority of bio-larvicides is clear in terms of the benefits they bring to human health and the biotic

environment in general. Chemical larvicides have lost credibility as they produce resistant mosquito

populations, and harm other aquatic creatures in the ecosystem.

BACTIVEC® has been used in Cuba since 1980, and GRISELESF® since 1990. These products have been

recognised not only in Cuba but Internationally by public health and agricultural institutions, private

enterprises and The United Nations agencies such as PAHO/WHO and UNDP.

BIORAT is an effective, biodegradable and cost-effective product for the control of rats and mice. It acts

between the fifth and tenth day after ingestion, constituting an efficient means for the elimination of

rodent pests and ensures plague total control. The rodenticides components constitute a bacterial culture

of Salmonella enteritiditis, Danysz variety and negative lysine fagotite 6A; which is a specific pathogen for

rats and mice.

This rodenticide is totally innocuous to humans and no accidents have been reported in over 20 years of

its use. Due to its characteristics and innocuousness to humans and other species, it has been used for the

control of epidemic outbreaks of leptospirosis (Nicaragua), bubonic plague (Peru) and hemorrhagic fever

(Bolivia). On the other hand, its efficiency in reducing losses in crops and barns has been demonstrated

and has successfully been used in Vietnam, Costa Rica, Ecuador and Bolivia, country in which health

authorities reached a mortality of 99,4 % for these species in a quarter.

C. NATURAL HOMEOPATHIC PRODUCTS

Amongst Labiofams several homeopathic products such as dietetic supplements,

digestive system medications, vitamins, mineral salts, antihistamines and circulatory

system medications, one of their most outstanding research products is VIDATOX

for cancer.

This homeopathic product is based on a concrete and well-defined pharmacological

technique, which has become the focus of interest for researchers of the Labiofam

Entrepreneurial Group. The formulation of this drug is based on the venom from the

endemic Cuban scorpion Rhopalurus junceus.

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Company Profile

Partnering for Health

“‘Mohlaleng Labiofam s vision is to penetrate the entireAfrican market and ensure that the strategic partnership

will not only contribute to the development of Africa as a whole, but also bring to light the continents ability in competing as

an equal player in the world economies of trade,.

, ,

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AWARDS

Quality Award, Expocaribe (Cuba, 1996)

XV International Quality Trophy (France,1997)

XXVI International Quality Trophy (France, 1998)

Award to Merit of the Avian Latin American Congress (Peru,1997)

OCPI award to the creativity and technological innovation (Cuba, 1998)

X Gold America Award to Quality (USA, 1998)

Award in the Novelties of the Industrial Property Fair (Switzerland, 2000)

International Premium Quality Alimexpo Expocuba (Cuba, 2003)

EXPOCUBA Award 2004 (Cuba, 2004)

Premio a la Integralidad Expocuba (Cuba, 2005)

First Contest Prize Expocuba (Cuba, 2006)

Excellence Prize (Brazil, 2007)

Golden Medal on Quality Expocuba

Biolarvicide Bactivec (Cuba, 2007)

Rodenticide Biorat (Cuba, 2008)

REGULATIONS

LABIOFAM, with all its biological products, adheres to, and fulfils the: International Regulations and

Legislations Acts- concerning BioSecurity, Human and Environmental Protection. As per the Regulatory

Authorities acts: The National Centre of Biological Safety and the National Veterinary Centre

for State Control, the main regulations and legislations are:

• Law Decree No. 137 - about Veterinary Medicine

• Law Decree No. 190 - of Biological Safety

• Law No. 81 – Environment Protection

• Law Decree 200 - Contraventions on the Environment

• Law 13 - Work Protection and Hygiene

• Regulations on Biological Diversity

• Regulations on Biological Safety

• Rules for the Evaluation of Processes of Potential Environmental Impact.

INTRODUCTION

LABIOFAM GROUP

The lack of veterinary vaccines and pharmaceuticals in the 1960’s caused by the US blockade impelled

the necessity of developing a strategy to guarantee animal health, and thus the Cuban Industry of

Veterinary Vaccines and Medicines was created. Later on, it changed its name to the entrepreneurial

group now known as LABIOFAM.

In order to face the changes in the world economy and the fluctuations in the international money

markets, it later emerged to Labiofam that it was necessary, to develop a diversification strategy, to help

create productions such as Biological Pesticides- that play a role in controlling vectors of epidemics.

Amongst these productions were: hygiene products, dietetic supplements, natural products and plastic

containers.

The Labiofam Group’s current operations are targeted to produce a wide variety of Biological and

Pharmaceutical products for animal and human health, in over 51 countries worldwide.

With its head office based in Cuba, LABIOFAM is integrated to the unique Cuban group Scientific Pole,

which gathers all Productive, Research and Development Centres, with other entities such as Institutes

and Universities, in order to magnify its Research and Development capacity.

Overall, Mohlaleng-Labiofam’s mission is to produce veterinary, biological and pharmaceutical

commodities that will guarantee animal health, in all the animal species.

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Hanta Virus Chile 2002 BIORAT

Dengue Cuba 2007 Bactivec

Malaria Gambia 2007 Griselesf

With the most outstanding being in:

• Scorpio toxin for Cancer Treatment

• Vaccine for Infectious Equine Anaemia (AIE)

• AIE Diagnosis Media by PCR

• Naked DNA vaccine for Avian infectious bursitis disease (Gumboro)

• Recombinant BIORAT

SKILL TRANSFER

Labiofam Group provides training to its staff with a target of enhancing their qualifications and

guaranteeing them professional advancement. This translates to an increase of its staff level, as well as

higher qualifications with regard to the staffs’ scientific qalifications. Most of the exparts are qualified as

professionals and technicians with their qualification ranging in;

• Doctor of Science

• Master of Science

• Researchers

• Diplomats

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Mohlaleng Holdings (Pty) Ltd,

Reg No. 2005/035080/07

Office : +27 11 994 9660

Fax : +27 11 684 1853

Email : info@mohlaleng.com

3 Melrose Square

1st Floor East Wing

The High Street

Melrose Arch

Melrose North

2196

Johannesburg

South Africa

P.O. Box 55

Melrose Arch

2076

Directors: C Mostert (Chair)

www.mohlaleng.com

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COMPANY STRUCTURE

MOHLALENG HOLDINGS (PTY) LTD

TECHNOLOGIES(PTY) LTD

MEDIA (PTY) LTD TRANSPORT AND LOGISTICS (PTY) LTD

TRAINING ANDEDUCATION (PTY) LTD

PROPERTIES(PTY) LTD

LABIOFAM(PTY) LTD

CONSULTING(PTY) LTD

SPORTS AND GAMING (PTY) LTD

MINING SERVICES SOLUTION (PTY) LTD

HEALTH (PTY) LTD TRAFFIC MANAGEMENT SOLUTIONS (PTY) LTD

RESOURCES(PTY) LTD

Logo and Company Profile

The Expatriate Magazine is a lifestyle journal targeting foreign professionals, expatriates and investorsworking and residing in South Africa.

Project brief: Kelele was tasked to create a glossy, 52-paged magazine, with content that would appeal to

it’s target market. In addition, they required a corporate identity that would place them in the market. This included the company logo, business cards and roll-up banners.

We undertook the project from conceptualization on to execution until the finished productrolled of the presses.

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Shikoh Gitau Google Award8

Ambassador Tom Amolo32

KQ’sPatrick Mulei20

Dj PinyeMusical Pioneer34

A.L.A.’SChristopher Khaemba38

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SA PROFESSIONAL KENYANSGOING FROM STRENGTH TO STRENGTH

IMPACT OF WORLD CUP ON SA

SIX PROFILES INSIDE

THE TEN TRAGEDIES OF THE NEW CONSTITUTION

First African to receiveGoogle Award

W W W . E X P A T R I A T E . C O . Z A

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The Expatriate Magazine is a lifestyle journal targeting foreign professionals, expatriates and investorsworking and residing in South Africa.

Project brief: Kelele was approached by The Expatriate Magazine to create a full page Ad for their advertising clients

as a value added service.

At.net. Ground Floor, Block B, Pareto Building Nanyuki Office Park 69 Nanyuki Road Sunninghill Johannesburg South Africa. Tel: +27 11 234 7641 Fax: +27 11 234 7643 E-mail: henry@atnet.co.za. Website: www.atnet.co.za

Experience the transforming touch of our technology.

At At.Net, we have made it our business to enable your business run more

smoothly, efficiently and profitably. We pride ourselves in providing over

and above expectations by continually applying ourselves to providing

visible high impact solutions relevant to the changing technology needs of

the 21st century. We have a great appreciation for value and we dedicate

time and resources to understanding the business of our clients which in

turn enables us to consistently design, develop and deliver the value and

sustainable Information Communication Technology solutions that work,

because they are focused on what matters to the business.

bridging the divide

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If you’re thinking of taking yourbusiness into Africa, take us with you.

Pamoja Capital (Pty) L imited Ground F loor, B lock B, Pareto Bui ld ing Nanyuki Off ice Park 69 Nanyuki Road Sunninghi l l Johannesburg South Afr ica. Te l : +27 11 234 7641 Fax: +27 11 234 7643 E-mai l : info@pamojacapital .co.za. Kenya Off ice: Pamoja Capital L imited Execut ive Bus iness Su i tes 3rd F loor, K-REP Centre Wood Avenue, K i l imani P.O. Box 51718 -00200 Nai robi , Kenya Tel : +254-20-2386842/3 or +254711029100 Fax: +254-20-80114502 E-mai l : info@pamojacapital .co.ke

Expanding your business into Africa can be a very smart strategic move. Many of our clients have done the

same and achieved successful growth. We believe they approached us because of our financial expertise

and know-how combined with our knowledge of and network in Africa. Before you make your next move,

speak to Pamoja Capital. Let’s put our expert entrepreneurial team on your team. They can help you navigate

your way into Africa, providing necessary and sound advice on all your transactions and funding options.

Our Africa team is ready to embark on your next venture transactions and funding options. We believe they

approached us because of our financial expertise and know-how combined with our knowledge of and

network in South Africa as well as Africa at large. For further information call Pamoja Capital.

CA P I T A LPA M O J AD e f i n i n g P a r t n e r s h i p

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Stokvel Voice Newsletter is an authentic, South African quarterly publication designedat informing and educating those in the SME arena.

Project brief: Kelele designs and manages the printing process of a bi-monthly newsletter :

‘Stokvel Voice’. The publication which has a countrywide distribution caters for all stokvels and co-operatives in South Africa and is published by BSK Marketing.

Kelele Communication designs and handles the editorial of Stokvel Voice Newsletter.

It has been my privilege to have over the years, travelled to many parts of our great nation, meeting and talking with multitudes of stokvel groups. It is through these meetings, that I became a firm believer of ‘unity and teamwork’, being the key pillars for any successful group. These societies are far bigger than the general perception of them being ‘mere’ burial or ‘boozing’ clubs. They are the backbone of many families in regards to financial security.

With this in mind, I was recently honoured to receive a request from Topco Media (Pty) Ltd, asking me to nominate 10 stokvels as entrants for the National Business Achievers Awards. I was indeed pleasantly surprised to learn that The African Access, the main sponsors of the prestigious annual awards, had included ‘Stokvels’ as a new category. The time had finally arrived for deserving groups to receive the honour and recognition, normally reserved for bigger organisations.

Almost immediately, my search for these stokvels begun, all the while keeping in mind that the nominated stokvels capable of winning this award would have to, amongst other things, demonstrate an ability to work together

as a team. This was not an easy task for many a time, I have observed teams fall apart because of a lack of co-operation and unity. Close encounters with many groups in the past have led me to meeting people who have a strong dislike for stokvels, due to the bitter experiences they have suffered at the hands of fellow members. I have come to learn that the word ‘team’ is often misused; in a random fashion, referring to almost any group of people pulling together for their own individual purposes. This has given rise to the unfortunate reality that most of the time, stokvel members are not genuinely committed to achieving a common goal or objective.

Thus it was a joyous moment for all concerned when at the National Business Achievers Award event, Kliptown Helping Hands group were announced as the winners of the Stokvel category. This group has been saving since 1984, with a substantial amount of their savings invested at the Johannesburg Stock Exchange. The fact that this stokvel is 27 years old, clearly shows that they work together, and have been able to combine both individual skills and abilities, towards their current success. They

demonstrated the fact that long-term investment is of greater benefit, as opposed to merely sharing money at the end of the year, otherwise they would not have managed to invest in shares.

This serves as a good lesson to be learned for many stokvels, whose members would like to see their groups succeeding through exploring different investment opportunities, but are not developing further, perhaps because the rest of the ‘team’ does not share in the same vision as the others. A successful and effective team draws on members’ skills and abilities such as leadership and administration. For Kliptown Helping Hands, their success as a team is due to quality leadership.

I recently came across an example of the lack of quality leadership, resulting in the downfall of many a stokvel. A frustrated group member brought to light a troubling situation facing their ‘team’. Their executive members, in this case, Chairperson and Treasurer, simply refuse to circulate bank statements to the rest of the team and instead, only present verbal financial reports. The only time they are shown statements, is after money has been withdrawn for a funeral. The other members are not

happy about this adapted attitude, but remain silent for fear of challenging the executives. Whenever I address stokvels in my workshops, I always lay emphasis on the importance of teamwork and trust as critical pillars of any given stokvel. Leadership needs to be of a trustworthy nature for any group to succeed. Additionally, where matters of money are concerned and one suspects dishonesty, speaking out against such unfair treatment is the only way to rise above it.

Perseverance is also important in conquering any challenge or turbulence a stokvel group may go through while striving for development. Kliptown Helping Hands stokvel can attest to the power of perseverance as a driving force towards achieving their success. Let us relate to the women who marched to the Union buildings in Pretoria on the 9th of August, 1956. Through that long walk, there must have been some doubts, perhaps with some of them questioning their wisdom in having joined the march. Despite the physical and emotional fatigue, they persevered and like the comrades that they are, soldiered on. They remained true to their cause of arriving at their destination, and presenting their petition as a team. The outcome of that march is now written down in our history books, to serve as a reminder of what we can achieve when we work together with a clear vision and purpose in mind.

As a majority of stokvel members country-wide are women, this Women’s Day/Month, let us stop and look at the lessons that many before us and many more, who are gladly still with us, have provided and keep providing, as a guiding tool.

Let us honour the women, who together in 1956, chose to stand against oppressive apartheid laws; resulting in our present-day freedoms; let us embrace the importance of team-work and standing united, more so, let us never loose focus of attaining the dreams of financial freedom and empowerment. It must have been a long and hard ‘march’ to the JSE for the Kliptown Stokvel, and now, the ‘march’ has finally borne fruit. Let us forever be reminded that ‘united we stand, divided we fall’.

UNITED WE STAND!

THE ‘OSCAR’S’ OF SOUTH AFRICAN BUSINESS

Busi Skenjana, Makwe Masilela with the winning Stokvel members and South African Football Association’s (SAFA) President Kirsten Nematandani

Winners of AANB Stokvel of the Year Award, Hardy Daba and Penelope Zoya of Kliptown Helping Hands

StokvelVOICEStokvel

Busi presenting Stokvel of the Year Award to Hardy Daba of Kliptown Helping Hands

Financial Expert - Makwe Masilela

TEAMING UP TO COPE WITH INFLATION •• PAGE 3

Stokvel Expert - Busi Skenjana

UNITED WE STAND •• COVER

THE POWER OF T •• PAGE 3

Age Range16 - 24 12%25 - 34 27%35 - 49 37%50 - 64 17%65 + 6%

GenderFemale 57%Male 37%

DistributionCredits

EditorDiana OngusoTel: 082 761 3292E: diana@kelele.co.za

Design & LayoutJoseph MwangiCell: 076 221 6692E: joseph@kelele.co.za

BSK MARKETINGP.O. Box 731040 Fairland, Roodepoort 2030Tele/Fax: +27 11 478 2605/ 071 670 1578Email: busisk@telkomsa.net

Sales & Editorial AssistantThula Siwelile SkenjanaCell: 071 670 1578 E: lilesiwe@hotmail.com

PublisherBusi SkenjanaTele/Fax: 011 478 2605E: busisk@telkomsa.net

Total Circulation: 20000 (As per print run in August 2011 )Total Readership: 100 000 (Each Stokvel member belongs to an average family of 5)Frequency: Bi-Monthly

Stokvel Voice: There are approximately 10 million Stokvel members in South Africa. These Stokvel members are all economically active with monthly savings estimated to run between R200.00 to R2 000.00 per member. Boasting a myriad of personalities ranging from your ordinary ‘Gogo’ down the road all the way to the CEO of a blue-chip company, stokvels have come to be recognized as a ‘People’s Social Group’. This is the core and cradle of UBUNTU values. SUPPORT is the key word and the glue that cements any given stokvel family.

Copyright subsists in all work published in the Stokvel Voice newsletter. We welcome submissions but retain the unrestricted right to change any received copy. We are under no obligation to publish or return unsolicited copies. The newsletter, or part thereof, may not be reproduced or adapted without the prior written consent of the publisher, BSK Marketing. We take care to ensure our articles are accurate and informative but cannot accept responsibility for any loss, damage, duress, mis-information or negative perceptions that may arise from reading our articles.

To advertise: Call: +27 11 478 2605 Email: busisk@telkomsa.net

For submissions: Call: +27 11 478 2605 Email: busisk@telkomsa.net

WRITE TO US

We value our readers’ opinions, stories and views and we encourage you to let us know what is on your mind. Send your letters to: busisk@telkomsa.net or The Publisher, BSK Marketing, P.O. Box 731040 Fairland, Roodepoort 2030. We reserve the right to edit/publish or shorten letters. The opinions that will be reflected here will remain to be those of our readers and will not necessarily be held by BSK Marketing and/or its Editorial team.

Publisher:BSK Marketing (Ltd)Reg number 2002/059962/23P.O. Box 731040 Fairland, Roodepoort 2030Tel: +27 11 478 2605/ 071 670 1578

DISCLAIMER:

Stokvel Voice 2011 © all rights reserved

StokvelVOICETM

STOKVEL STORE LIST ••PAGE 2

Source: Finmark Trust

StokvelVOICETM

Since 2007, I have been on several Stokvel road-shows which have taken me to almost all Provinces in South Africa, preaching the ‘Stokvel development gospel’. Through my journey’s, I have met and interacted with diverse groups of Stokvels and encountered women (and a few men) who attend these workshops for various reasons ranging from curiosity, personal development/networking, gathering of information on the different products

marketed at the workshops and some, to simply ‘WIN’ the amazing prizeson offer.

From day one, my greatest concern has always been the actual implementation of the ideas picked from these workshops. Having never been a fan of “Talk Shops”, I believe they are best left where they belong, …in the political arena. My motto is “Listen and Do”. As a speaker addressing Stokvels,

I always emphasize on the need to move beyond the concept of thought ie: “we are thinking of….” to the concept of action ie: “we have started…”.

12th February, 2011 found me in Mdantsane, East London, holding a presentation at the Absa Stokvel Financial Education workshop. Here, I came face to face with my ‘dream’ Stokvels. It is at this very workshop that I felt challenged by Stokvel members

who had not only come to ‘just sing and dance’, but to additionally seek financial information about the development of their Co-operatives. These Stokvels felt and believed that a Stokvel is just an ordinary organisation, namely, ‘u Masingcwabene’ (Burial Clubs). Additionally, they felt that a proper Stokvel should be registered as a Co-operative.

However, most of these Stokvels were full of frustration, in that, they felt that they had done everything to register as Co-operatives, but had hit a dead-end. As the workshop progressed it became apparent that the majority of them only wanted funding and perhaps grants from Absa Bank. Further analysis of the situation brought to my realization how much more financial guidance and mentoring was needed to turn dreams into reality.

Come the end of the workshop, I decided to mingle with one of the groups, one that was unique to itself as it’s members had different disabilities ranging from being wheelchair bound to those who were deaf and mute. The group, which is already registered as a Co-operative, consists of both male and female members and are amongst some of the most optimistic people I had ever met. They expressed their gratitude to Absa Bank for having brought a financial education workshop to the people and thus in turn opening opportunities for them to explore the different financial services that the bank had to offer.

I further discovered that this group have the ‘ordinary birthday’ Stokvel concept whereby each member would contribute R250.00 monthly, to help in the purchase of household goods/groceries for one another. I left inspired. It brought to light the adage that ‘Disability was not In-ability’ and it cemented the fact that where there was a will, there would always be a way.

…Phambili Lisisiqalo Co-operative…

May you continue to be an inspiration to all other Stokvels and Co-operatives.

StokvelVOICEIt’s about wealth and wisdom!

WAY TO FINANCIAL FREEDOM

StokvelVOICE8

WHAT’S NEXT

LIMPOPO -ELIM

Stokvel members listening

Welcome to Elim

Kenneth Chauke, Absa official

Winning members with Busi Skenjana and the Absa official

Member registration

Stokvel guide book winners

Elim Spar Superstore Stokvel workshop co-ordinators

Stokvel members arriving at the venue

Absa brings light to your stokvel

The stokvel movement has been with us for decades. Different names are attached to these social clubs - stokvels, Burial Societies, Syndicates, Lekgotla, Umbutho, Family Club, Investment club or even Jazz clubs. Even though you may not be a member yourself, you may be benefiting indirectly from another member of the family who is part of a stokvel.

People join mostly because of benefits associated with stokvels and I think the benefits outweigh the negative perceptions by far. For many families, stokvels offer a lot of emotional and moral support especially in times of distress.

Stokvels have proven to be fertile ground for nurturing the spirit of ubuntu for which African societies are envied the world over. Members of stokvels offer support to their members not because they are obliged to but because stokvels are a foundation for the culture of service and support to its members . This point was demonstrated recently in a conversation with my brother when I questioned the merits of the funeral scheme of the Family Club they have formed. I explained that purely from a financial perspective, it makes more sense to buy a burial policy from a reputable insurance company and stand a better chance of getting a good payout in the event of death. His response was that, the insurance payout does not give one the moral support that is provided by family. The Family Club was not about how much money one gets from the club in the event of death, but was about the warm support and presence of family. People know that the benefits go beyond the money and are rather more about service and support.

Stokvels also encourage financial discipline in that every member is encouraged to save a little bit of money every month. Even when one misses a lot of other debts to pay, people are often very careful not to mess up with their stokvel savings.

Some of you may already be thinking to yourself, ‘but I don’t like stokvels –

di na le tshele’ meaning ‘stokvels are full of politics’. That might be the case in many instances, but show me an institution that does not have its own ‘politics’. There’s politics in church and yet this hasn’t stopped people from attending church. At a funeral I attended recently, a priest was trying to extend an invitation to non-church going mourners to come to church. He went on to say that, in as much as he was extending the invitation, he was mindful of the fact that the church is infested with gossip and politics. Nevertheless, he was extending the invitation because, as he said, ‘at least as a member of a church, one is assured of a decent funeral’. The same analogy applies to stokvels.

Stokvels are not about huge amounts of money but part of the contribution is the work done by neighbours and members of stokvels in preparation for the funeral. This is referred to as ‘go tlisa matsoho’, referring to the helping hands offered by neighbours and members of a stokvel.

Stokvel Voice aims to provide a platform to deal with all the good and negative perceptions about stokvels. It will go beyond educating the public but will also create a platform through which stokvels, business, government and other stakeholders can meet and work together for the development of communities.

Publisher: BSK Marketing, 8 Soutpans Avenue, Quellerina/Northcliff, 011 478 2605 • Managing Editor: Kanyi Mkhonza • CEO & Publisher: Busi Skenjana Design & Layout: Kelele Communication, 0761 221 6692

StokvelVOICENOVEMBER 2010

It’s about wealth and wisdom!

The essence of a stokvel

StokvelVOICE4

WHATS NEXT • Watch-out for FREE Absa Stokvel Financial Education Workshop... If you want us to invite you please SMS 07213033015 , your Name and Stokvel Name

• Pain-Pruf/Pain FREE Stokvel Workshops sponsored by Ferame Pharmaceuticals. ... If you want us to invite your please SMS 07213033015, your Name and Stokvel Name

FOUNTAIN OF HOPE STOKVELNETWORK LAUNCH IN GAUTENG

Stokvel members registering on arrival

Events Sponsors

Old Mutual had some prizes to give away

Busi Skenjana, Author; Move! Stokvel Guide Book, signs the book for one of the Stokvel members.

Stokvel members, flocking to the event

Stokvel members applauding the speaker

Bold Moves ( Gauteng Premier’s Special Project) Executive Team

Busi Skenjana, BSK Marketing.

Stokvel Voice DPS Revised.indd 1 11/26/10 9:21:02 AM

The company is changed it’s corporate name from a close corporation to a (Pty) Limited Nzumbululo Heritage Solutions to Nzumbululo Holdings (Pty) Limited.

The firm was founded in 2002 and incorporated in 2003 with it’s corporate head office is in Polokwane, Limpopo Province. Through research the firm felt that market did not know the company’s full service offerings.

The solution was to re-brand and package their business differently as a one-stop high-end specialist service provider in environment, planning, heritage, development and research solutions sectors.

Kelele Communication was appointed to re-brand the new firm.

Project brief: The brief was to create a full Brand Identity for the group that will estalish the new brand.

Kelele has developed a new corporate identity and the rest of branding materials to follow.

The design is based on a continuous ‘N’ pattern and the colors applied signify the companies various divisions. The circle centerpiece can be interpreted as a ‘vortex’, signifying the never-ending growth and metamorphosis of the company.

At a glance, the logo can also be viewed as a ‘flower in bloom’ with the ‘n’s’ symbolizing petals.

BRA

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BEFORE AFTER

Staff bizcard

Executive bizcard

Yethu Investment Trust was established in 2008 to bring about social and true economic value through investing and active management with an aim of creating wealth by building communities.

Project brief: The brief was to create a Corporate Identity that will help the brand stand out.

Kelele designed their Corporate Identity and all other branding materials ie. logo plus collaterals.

Viewpoint Institute is an Information Technology School based in Braamfontein, Johannesburg.

Project brief: The brief was to create a Corporate Identity that will help them launch the brand as a reputable

institution of higher learning in ITC.

Kelele was approached to design a Corporate Identity and all the branding materials ie:logo plus collateral, A3 poster, DL leaflet, Information packs consisting of a folder, literature material, branded t/shirts as well as the interior branding of the school.

Poster

Business cards

Folders & Letterheads

Kelele Communication is branding and design company based in Johannesburg

Project brief: We designed our Corporate Identity and marketing material for our launch of the brand in the market.

We went for bold colours, red and black.

The name ‘Kelele’ is derived from the Swahili language and means ‘shout out loud or make a noise’ and by using this, we developed a strong icon.

Tagline: Loud and clear!

Brand Ambassador kit

Kelele Communication serviced a list of SME clients with very low budgets.

Project brief: Client briefs varied from Mini Brand Identity to marketing materials which includes logo, branded uniform,

leaflet, pull-up banner, signage and collaterals.

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One Network Kanga designs 5/23/07 2:34 PM Page 5

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Pull-up banner SME Client - Logo Celtel Kanga cloth - corporate branding

Staff uniform Signage on siteBusiness cardsFashion Design (SME) - Logo

Microfinance Investment Company Ltd

Investing inAfrican

Microfinance Institutions.

Making a difference.

A male grooming salon in the suburbs of Johannesburg, South Africa.

Project brief: Every year Kelele Communication undertakes a Pro-bono job.

Our team identifies an SME with a need within our community and help them have a brand presence.

The task was to position Unique Ultimate salon as the choice destination for male grooming. This included signage, business cards and logo design.

As Unique Ultimate caters for the urban, black male, an afro-comb was used to representthe services rendered there. The afro-comb was interlaced with a power cord which represents

the cyber café located at within the salon.

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Signages

Business cards Staff Uniforms

Thank youfor choosing to work with Kelele.

Telephone: +27 11 791 75 74

Joseph Mwangi +27 76 221 6692 E: joseph@kelele.co.za

Diana Onguso +27 82 761 3292 E: diana@kelele.co.za

www.kelele.co.za