keynote: "how a giant became more nimble"

13
A GLOBAL BOUTIQUE

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A GLOBAL BOUTIQUE

ITERATIVE MOMENTUM

BUT WHERE DID WE COME FROM?

“ E X E C U T I O N P E R F E C T I O N ” T O “ E X E C U T I O N O C C A S I O N ”

HOW DID WE DO THIS?

T U R N S O U T, T H E TA L E N T S U C C E S S F U L AT C R E AT I N G

B I G S T U F F, I S G O O D AT M A K I N G S M A L L S T U F F T O O .

I T S A B O U T T H E I D E A , T H E S T O R I E S W E W A N T T O T E L L .

B U T M AY B E W E D O N ' T W O R K T H AT

WAY, W O R K I N T H E WAY T O M A K E T H E S M A L L

S T U F F, A B U N D A N T LY ?

FA S T. G O O D . C H E A P. C A N ' T J U S T P I C K T W O

A N Y M O R E .

EXPANDING THE INTERSECTION

OF IDEA AND EXECUTION

THE ‘ INF IN ITE PRODUCTION’ MODEL

M O V I N G F R O M M A K I N G H U N D R E D S

O F T H I N G S , T O T H O U S A N D S .

‘ I N F I N I T E P R O D U C T I O N ’

S H I F T S I N A G E N C Y P R O D U C T I O N , E M B O D Y I N G T H E

L A R G E R A G E N C Y M I S S I O N :

– W O R K W I T H T R A D I T I O N A L P R O D U C T I O N PA R T N E R S

D I F F E R E N T LY

– F O R G E N E W R E L AT I O N S H I P S W I T H C O N T E N T O U T L E T S

– M A K E M U C H M O R E O U R S E LV E S

– H AV E S C A L E - B A S E D P R O D U C T I O N O U T L E T S F O R M A S S

P R O D U C T I O N A N D C U R AT I O N

- T I E E X E C U T I O N M O R E I N T R I C AT E LY W I T H S T R AT E G Y

T H E S O C I A L S T U D I O

D A T A C R E A T I V E A M P L I F I C A T I O N

I D E A S C R A F T E D W I T H A V I E W TO H O W T H E Y ’ R E

D I S T R I B U T E D .

( W H O ?

)

W H E R E ?

( W H Y ? )

W H A T ?

H O W ?

W H E N ?

I N F L U E N C E R

S

P R

P A R T N E R S H I P

S

P A I D

E D I T O R I A L

P L AT F O R M H A C K S

C R E AT I V E T E C H

I N T E G R AT E D

P L AT F O R M A N D E X P E R I E N C E ,

O V E R C A M PA I G N

A GLOBAL BOUTIQUE