Internet marketers must pay great attention to the difference between lead generation and targeted lead generation. As a marketer, one of the most important activities is to generate a good amount of leads. This is what most marketers are involved in all the time by using methods such as giving away eBooks and newsletters, building opt in lists and such. However, what marketers must know that it is not the bulk but the quality of the leads that really matters.

Now, if you have a thousand leads with you, but if not a single person has a potential of converting into a customer, then these leads are meaningless and wasted effort on your part. Instead, if you have just 50 leads but these people have some degree of interest in your business, they have much more potential of doing business with you. These are what are known as targeted leads. Targeted leads are interested in your business idea, so they convert faster.

Methods such as article marketing and blogging are great in bringing targeted leads to your list. When you write an informative article related to your business, only people who are interested in the topic will come to read your article and visit your website from there. The same applies with blogs. Who would visit your business blog? Only

people who have an interest in the subject would. Hence, people who come to your business website through your marketing articles or blogs are part of your list of targeted leads.

The benefit here is that these people have already mentally purchased your product. They are coming to your website only to make sure. A nudge in the right direction will help them convert. Simple math tells us that it is much more lucrative to employ methods for getting targeted leads than randomly generating leads that don't go anywhere.

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