linkedin 101
TRANSCRIPT
Nuñez PR Group, Copyright 2010
LinkedIn 101Presented by: Nuñez PR Group
Nuñez PR Group, Copyright 2010
About Us
• Specializing in e-PR.
• Helping companies improve their brand visibility and reach more customers.
• Providing strategic communications counsel for businesses.
Nuñez PR Group, Copyright 2010
Why Use LinkedIn
Social media is not just a new business trend; it can be one of the most efficient and effective channels for reaching your target audiences.
LinkedIn enables businesses to:
Find New Leads
Increase Sales
Enhance Brand Visibility
Engage With Target Audiences
Nuñez PR Group, Copyright 2010
LinkedIn Overview
• Import your most current resume
• Upload a professional photo
• Update your summary
• Adjust your privacy settings
Nuñez PR Group, Copyright 2010
Leverage the Site
• Import your Outlook contacts: • www.linkedin.com/outlook
• Send messages• Make use of your connections
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Leverage Groups
• Join industry and local groups• Comment on group discussions• Connect with group members
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Company Profiles
• Create a Company Profile• Publish company updates• Post job listings
Nuñez PR Group, Copyright 2010
LinkedIn Checklist
Import your most current resume
Upload a current photo of yourself
Keep your summary up to date
Import all of your contacts from Microsoft Outlook
Send messages
Join groups relevant to your industry and geographic locations• Post and comment on relevant discussions
Nuñez PR Group, Copyright 2010
LinkedIn Checklist Continued
Create a company group to share news and articles
Ask former colleagues & clients for recommendations and make recommendations
Add relevant applications to your profile (e.g. Slideshare, TripIt, Reading Lists, Company Buzz)
Occasionally post updates in the status bar on your profile
Make use of your connections and their connections as well
Nuñez PR Group, Copyright 2010
Questions? Contact Us
Jessica Nuñez, PresidentO: (972) 380-9595
Chevis English, Account ExecutiveO: (972) 325-1555