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A Discussion with Lou Rosenfeld February 18, 2010

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Phone interview with information architect Lou Rosenfeld, February 18. 2010

TRANSCRIPT

Page 1: LouRosenfeldInterview

A Discussion with Lou Rosenfeld

February 18, 2010

Page 2: LouRosenfeldInterview

About Lou Rosenfeld

Independent information architect

Publisher of Rosenfeld Mediawww.rosenfeldmedia.com

Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web

twitter.com/louisrosenfeldwww.louisrosenfeld.com

Page 3: LouRosenfeldInterview

Upcoming seminars

Two seminars with Lou Rosenfeld in Ann Arbor

Enterprise Information ArchitectureTuesday, March 30, 2010

Site Search Analytics for a Better User Experience

Wednesday, March 31, 2010

www.merit.edu/rosenfeld

Attend both and save Early registration discount by February 25

Page 4: LouRosenfeldInterview

A cameo appearance

Lou appears in A Dinosaur Family Explains Information Architecture

See the video at:bit.ly/dtjgam

An entry in the InformationArchitecture Institute’s “Explain IA” contest:

iainstitute.org/news/001068.php

Page 5: LouRosenfeldInterview

EIA

Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor

Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.

www.merit.edu/rosenfeld

Early registration discount by February 25

Page 6: LouRosenfeldInterview

New from Rosenfeld Media

Remote Research:Real Users, Real Time, Real Research

By Nate Bolt & Tony Tulathimutte

In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.

rosenfeldmedia.com/books/remote-research/

Page 7: LouRosenfeldInterview

Site Search Analytics

Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor

If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.

www.merit.edu/rosenfeld

Early registration discount by February 25!

Page 8: LouRosenfeldInterview

Merit Professional Learning

Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.

www.merit.edu/learning

Page 9: LouRosenfeldInterview

A Discussion with Lou Rosenfeld

February 18, 2010

Page 10: LouRosenfeldInterview

About Lou Rosenfeld

Independent information architect

Publisher of Rosenfeld Mediawww.rosenfeldmedia.com

Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web

twitter.com/louisrosenfeldwww.louisrosenfeld.com

Page 11: LouRosenfeldInterview

Upcoming seminars

Two seminars with Lou Rosenfeld in Ann Arbor

Enterprise Information ArchitectureTuesday, March 30, 2010

Site Search Analytics for a Better User Experience

Wednesday, March 31, 2010

www.merit.edu/rosenfeld

Attend both and save Early registration discount by February 25

Page 12: LouRosenfeldInterview

A cameo appearance

Lou appears in A Dinosaur Family Explains Information Architecture

See the video at:bit.ly/dtjgam

An entry in the InformationArchitecture Institute’s “Explain IA” contest:

iainstitute.org/news/001068.php

Page 13: LouRosenfeldInterview

EIA

Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor

Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.

www.merit.edu/rosenfeld

Early registration discount by February 25

Page 14: LouRosenfeldInterview

New from Rosenfeld Media

Remote Research:Real Users, Real Time, Real Research

By Nate Bolt & Tony Tulathimutte

In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.

rosenfeldmedia.com/books/remote-research/

Page 15: LouRosenfeldInterview

Site Search Analytics

Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor

If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.

www.merit.edu/rosenfeld

Early registration discount by February 25!

Page 16: LouRosenfeldInterview

Merit Professional Learning

Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.

www.merit.edu/learning

Page 17: LouRosenfeldInterview

A Discussion with Lou Rosenfeld

February 18, 2010

Page 18: LouRosenfeldInterview

About Lou Rosenfeld

Independent information architect

Publisher of Rosenfeld Mediawww.rosenfeldmedia.com

Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web

twitter.com/louisrosenfeldwww.louisrosenfeld.com

Page 19: LouRosenfeldInterview

Upcoming seminars

Two seminars with Lou Rosenfeld in Ann Arbor

Enterprise Information ArchitectureTuesday, March 30, 2010

Site Search Analytics for a Better User Experience

Wednesday, March 31, 2010

www.merit.edu/rosenfeld

Attend both and save Early registration discount by February 25

Page 20: LouRosenfeldInterview

A cameo appearance

Lou appears in A Dinosaur Family Explains Information Architecture

See the video at:bit.ly/dtjgam

An entry in the InformationArchitecture Institute’s “Explain IA” contest:

iainstitute.org/news/001068.php

Page 21: LouRosenfeldInterview

EIA

Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor

Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.

www.merit.edu/rosenfeld

Early registration discount by February 25

Page 22: LouRosenfeldInterview

New from Rosenfeld Media

Remote Research:Real Users, Real Time, Real Research

By Nate Bolt & Tony Tulathimutte

In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.

rosenfeldmedia.com/books/remote-research/

Page 23: LouRosenfeldInterview

Site Search Analytics

Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor

If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.

www.merit.edu/rosenfeld

Early registration discount by February 25!

Page 24: LouRosenfeldInterview

Merit Professional Learning

Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.

www.merit.edu/learning

Page 25: LouRosenfeldInterview

A Discussion with Lou Rosenfeld

February 18, 2010

Page 26: LouRosenfeldInterview

About Lou Rosenfeld

Independent information architect

Publisher of Rosenfeld Mediawww.rosenfeldmedia.com

Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web

twitter.com/louisrosenfeldwww.louisrosenfeld.com

Page 27: LouRosenfeldInterview

Upcoming seminars

Two seminars with Lou Rosenfeld in Ann Arbor

Enterprise Information ArchitectureTuesday, March 30, 2010

Site Search Analytics for a Better User Experience

Wednesday, March 31, 2010

www.merit.edu/rosenfeld

Attend both and save Early registration discount by February 25

Page 28: LouRosenfeldInterview

A cameo appearance

Lou appears in A Dinosaur Family Explains Information Architecture

See the video at:bit.ly/dtjgam

An entry in the InformationArchitecture Institute’s “Explain IA” contest:

iainstitute.org/news/001068.php

Page 29: LouRosenfeldInterview

EIA

Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor

Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.

www.merit.edu/rosenfeld

Early registration discount by February 25

Page 30: LouRosenfeldInterview

New from Rosenfeld Media

Remote Research:Real Users, Real Time, Real Research

By Nate Bolt & Tony Tulathimutte

In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.

rosenfeldmedia.com/books/remote-research/

Page 31: LouRosenfeldInterview

Site Search Analytics

Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor

If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.

www.merit.edu/rosenfeld

Early registration discount by February 25!

Page 32: LouRosenfeldInterview

Merit Professional Learning

Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.

www.merit.edu/learning

Page 33: LouRosenfeldInterview

A Discussion with Lou Rosenfeld

February 18, 2010

Page 34: LouRosenfeldInterview

About Lou Rosenfeld

Independent information architect

Publisher of Rosenfeld Mediawww.rosenfeldmedia.com

Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web

twitter.com/louisrosenfeldwww.louisrosenfeld.com

Page 35: LouRosenfeldInterview

Upcoming seminars

Two seminars with Lou Rosenfeld in Ann Arbor

Enterprise Information ArchitectureTuesday, March 30, 2010

Site Search Analytics for a Better User Experience

Wednesday, March 31, 2010

www.merit.edu/rosenfeld

Attend both and save Early registration discount by February 25

Page 36: LouRosenfeldInterview

A cameo appearance

Lou appears in A Dinosaur Family Explains Information Architecture

See the video at:bit.ly/dtjgam

An entry in the InformationArchitecture Institute’s “Explain IA” contest:

iainstitute.org/news/001068.php

Page 37: LouRosenfeldInterview

EIA

Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor

Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.

www.merit.edu/rosenfeld

Early registration discount by February 25

Page 38: LouRosenfeldInterview

New from Rosenfeld Media

Remote Research:Real Users, Real Time, Real Research

By Nate Bolt & Tony Tulathimutte

In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.

rosenfeldmedia.com/books/remote-research/

Page 39: LouRosenfeldInterview

Site Search Analytics

Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor

If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.

www.merit.edu/rosenfeld

Early registration discount by February 25!

Page 40: LouRosenfeldInterview

Merit Professional Learning

Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.

www.merit.edu/learning

Page 41: LouRosenfeldInterview

A Discussion with Lou Rosenfeld

February 18, 2010

Page 42: LouRosenfeldInterview

About Lou Rosenfeld

Independent information architect

Publisher of Rosenfeld Mediawww.rosenfeldmedia.com

Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web

twitter.com/louisrosenfeldwww.louisrosenfeld.com

Page 43: LouRosenfeldInterview

Upcoming seminars

Two seminars with Lou Rosenfeld in Ann Arbor

Enterprise Information ArchitectureTuesday, March 30, 2010

Site Search Analytics for a Better User Experience

Wednesday, March 31, 2010

www.merit.edu/rosenfeld

Attend both and save Early registration discount by February 25

Page 44: LouRosenfeldInterview

A cameo appearance

Lou appears in A Dinosaur Family Explains Information Architecture

See the video at:bit.ly/dtjgam

An entry in the InformationArchitecture Institute’s “Explain IA” contest:

iainstitute.org/news/001068.php

Page 45: LouRosenfeldInterview

EIA

Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor

Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.

www.merit.edu/rosenfeld

Early registration discount by February 25

Page 46: LouRosenfeldInterview

New from Rosenfeld Media

Remote Research:Real Users, Real Time, Real Research

By Nate Bolt & Tony Tulathimutte

In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.

rosenfeldmedia.com/books/remote-research/

Page 47: LouRosenfeldInterview

Site Search Analytics

Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor

If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.

www.merit.edu/rosenfeld

Early registration discount by February 25!

Page 48: LouRosenfeldInterview

Merit Professional Learning

Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.

www.merit.edu/learning

Page 49: LouRosenfeldInterview

A Discussion with Lou Rosenfeld

February 18, 2010

Page 50: LouRosenfeldInterview

About Lou Rosenfeld

Independent information architect

Publisher of Rosenfeld Mediawww.rosenfeldmedia.com

Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web

twitter.com/louisrosenfeldwww.louisrosenfeld.com

Page 51: LouRosenfeldInterview

Upcoming seminars

Two seminars with Lou Rosenfeld in Ann Arbor

Enterprise Information ArchitectureTuesday, March 30, 2010

Site Search Analytics for a Better User Experience

Wednesday, March 31, 2010

www.merit.edu/rosenfeld

Attend both and save Early registration discount by February 25

Page 52: LouRosenfeldInterview

A cameo appearance

Lou appears in A Dinosaur Family Explains Information Architecture

See the video at:bit.ly/dtjgam

An entry in the InformationArchitecture Institute’s “Explain IA” contest:

iainstitute.org/news/001068.php

Page 53: LouRosenfeldInterview

EIA

Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor

Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.

www.merit.edu/rosenfeld

Early registration discount by February 25

Page 54: LouRosenfeldInterview

New from Rosenfeld Media

Remote Research:Real Users, Real Time, Real Research

By Nate Bolt & Tony Tulathimutte

In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.

rosenfeldmedia.com/books/remote-research/

Page 55: LouRosenfeldInterview

Site Search Analytics

Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor

If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.

www.merit.edu/rosenfeld

Early registration discount by February 25!

Page 56: LouRosenfeldInterview

Merit Professional Learning

Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.

www.merit.edu/learning

Page 57: LouRosenfeldInterview

A Discussion with Lou Rosenfeld

February 18, 2010

Page 58: LouRosenfeldInterview

About Lou Rosenfeld

Independent information architect

Publisher of Rosenfeld Mediawww.rosenfeldmedia.com

Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web

twitter.com/louisrosenfeldwww.louisrosenfeld.com

Page 59: LouRosenfeldInterview

Upcoming seminars

Two seminars with Lou Rosenfeld in Ann Arbor

Enterprise Information ArchitectureTuesday, March 30, 2010

Site Search Analytics for a Better User Experience

Wednesday, March 31, 2010

www.merit.edu/rosenfeld

Attend both and save Early registration discount by February 25

Page 60: LouRosenfeldInterview

A cameo appearance

Lou appears in A Dinosaur Family Explains Information Architecture

See the video at:bit.ly/dtjgam

An entry in the InformationArchitecture Institute’s “Explain IA” contest:

iainstitute.org/news/001068.php

Page 61: LouRosenfeldInterview

EIA

Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor

Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.

www.merit.edu/rosenfeld

Early registration discount by February 25

Page 62: LouRosenfeldInterview

New from Rosenfeld Media

Remote Research:Real Users, Real Time, Real Research

By Nate Bolt & Tony Tulathimutte

In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.

rosenfeldmedia.com/books/remote-research/

Page 63: LouRosenfeldInterview

Site Search Analytics

Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor

If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.

www.merit.edu/rosenfeld

Early registration discount by February 25!

Page 64: LouRosenfeldInterview

Merit Professional Learning

Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.

www.merit.edu/learning

Page 65: LouRosenfeldInterview

A Discussion with Lou Rosenfeld

February 18, 2010

Page 66: LouRosenfeldInterview

About Lou Rosenfeld

Independent information architect

Publisher of Rosenfeld Mediawww.rosenfeldmedia.com

Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web

twitter.com/louisrosenfeldwww.louisrosenfeld.com

Page 67: LouRosenfeldInterview

Upcoming seminars

Two seminars with Lou Rosenfeld in Ann Arbor

Enterprise Information ArchitectureTuesday, March 30, 2010

Site Search Analytics for a Better User Experience

Wednesday, March 31, 2010

www.merit.edu/rosenfeld

Attend both and save Early registration discount by February 25

Page 68: LouRosenfeldInterview

A cameo appearance

Lou appears in A Dinosaur Family Explains Information Architecture

See the video at:bit.ly/dtjgam

An entry in the InformationArchitecture Institute’s “Explain IA” contest:

iainstitute.org/news/001068.php

Page 69: LouRosenfeldInterview

EIA

Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor

Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.

www.merit.edu/rosenfeld

Early registration discount by February 25

Page 70: LouRosenfeldInterview

New from Rosenfeld Media

Remote Research:Real Users, Real Time, Real Research

By Nate Bolt & Tony Tulathimutte

In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.

rosenfeldmedia.com/books/remote-research/

Page 71: LouRosenfeldInterview

Site Search Analytics

Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor

If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.

www.merit.edu/rosenfeld

Early registration discount by February 25!

Page 72: LouRosenfeldInterview

Merit Professional Learning

Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.

www.merit.edu/learning

Page 73: LouRosenfeldInterview

A Discussion with Lou Rosenfeld

February 18, 2010

Page 74: LouRosenfeldInterview

About Lou Rosenfeld

Independent information architect

Publisher of Rosenfeld Mediawww.rosenfeldmedia.com

Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web

twitter.com/louisrosenfeldwww.louisrosenfeld.com

Page 75: LouRosenfeldInterview

Upcoming seminars

Two seminars with Lou Rosenfeld in Ann Arbor

Enterprise Information ArchitectureTuesday, March 30, 2010

Site Search Analytics for a Better User Experience

Wednesday, March 31, 2010

www.merit.edu/rosenfeld

Attend both and save Early registration discount by February 25

Page 76: LouRosenfeldInterview

A cameo appearance

Lou appears in A Dinosaur Family Explains Information Architecture

See the video at:bit.ly/dtjgam

An entry in the InformationArchitecture Institute’s “Explain IA” contest:

iainstitute.org/news/001068.php

Page 77: LouRosenfeldInterview

EIA

Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor

Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.

www.merit.edu/rosenfeld

Early registration discount by February 25

Page 78: LouRosenfeldInterview

New from Rosenfeld Media

Remote Research:Real Users, Real Time, Real Research

By Nate Bolt & Tony Tulathimutte

In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.

rosenfeldmedia.com/books/remote-research/

Page 79: LouRosenfeldInterview

Site Search Analytics

Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor

If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.

www.merit.edu/rosenfeld

Early registration discount by February 25!

Page 80: LouRosenfeldInterview

Merit Professional Learning

Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.

www.merit.edu/learning

Page 81: LouRosenfeldInterview

A Discussion with Lou Rosenfeld

February 18, 2010

Page 82: LouRosenfeldInterview

About Lou Rosenfeld

Independent information architect

Publisher of Rosenfeld Mediawww.rosenfeldmedia.com

Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web

twitter.com/louisrosenfeldwww.louisrosenfeld.com

Page 83: LouRosenfeldInterview

Upcoming seminars

Two seminars with Lou Rosenfeld in Ann Arbor

Enterprise Information ArchitectureTuesday, March 30, 2010

Site Search Analytics for a Better User Experience

Wednesday, March 31, 2010

www.merit.edu/rosenfeld

Attend both and save Early registration discount by February 25

Page 84: LouRosenfeldInterview

A cameo appearance

Lou appears in A Dinosaur Family Explains Information Architecture

See the video at:bit.ly/dtjgam

An entry in the InformationArchitecture Institute’s “Explain IA” contest:

iainstitute.org/news/001068.php

Page 85: LouRosenfeldInterview

EIA

Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor

Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.

www.merit.edu/rosenfeld

Early registration discount by February 25

Page 86: LouRosenfeldInterview

New from Rosenfeld Media

Remote Research:Real Users, Real Time, Real Research

By Nate Bolt & Tony Tulathimutte

In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.

rosenfeldmedia.com/books/remote-research/

Page 87: LouRosenfeldInterview

Site Search Analytics

Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor

If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.

www.merit.edu/rosenfeld

Early registration discount by February 25!

Page 88: LouRosenfeldInterview

Merit Professional Learning

Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.

www.merit.edu/learning

Page 89: LouRosenfeldInterview

A Discussion with Lou Rosenfeld

February 18, 2010

Page 90: LouRosenfeldInterview

About Lou Rosenfeld

Independent information architect

Publisher of Rosenfeld Mediawww.rosenfeldmedia.com

Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web

twitter.com/louisrosenfeldwww.louisrosenfeld.com

Page 91: LouRosenfeldInterview

Upcoming seminars

Two seminars with Lou Rosenfeld in Ann Arbor

Enterprise Information ArchitectureTuesday, March 30, 2010

Site Search Analytics for a Better User Experience

Wednesday, March 31, 2010

www.merit.edu/rosenfeld

Attend both and save Early registration discount by February 25

Page 92: LouRosenfeldInterview

A cameo appearance

Lou appears in A Dinosaur Family Explains Information Architecture

See the video at:bit.ly/dtjgam

An entry in the InformationArchitecture Institute’s “Explain IA” contest:

iainstitute.org/news/001068.php

Page 93: LouRosenfeldInterview

EIA

Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor

Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.

www.merit.edu/rosenfeld

Early registration discount by February 25

Page 94: LouRosenfeldInterview

New from Rosenfeld Media

Remote Research:Real Users, Real Time, Real Research

By Nate Bolt & Tony Tulathimutte

In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.

rosenfeldmedia.com/books/remote-research/

Page 95: LouRosenfeldInterview

Site Search Analytics

Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor

If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.

www.merit.edu/rosenfeld

Early registration discount by February 25!

Page 96: LouRosenfeldInterview

Merit Professional Learning

Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.

www.merit.edu/learning

Page 97: LouRosenfeldInterview

A Discussion with Lou Rosenfeld

February 18, 2010

Page 98: LouRosenfeldInterview

About Lou Rosenfeld

Independent information architect

Publisher of Rosenfeld Mediawww.rosenfeldmedia.com

Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web

twitter.com/louisrosenfeldwww.louisrosenfeld.com

Page 99: LouRosenfeldInterview

Upcoming seminars

Two seminars with Lou Rosenfeld in Ann Arbor

Enterprise Information ArchitectureTuesday, March 30, 2010

Site Search Analytics for a Better User Experience

Wednesday, March 31, 2010

www.merit.edu/rosenfeld

Attend both and save Early registration discount by February 25

Page 100: LouRosenfeldInterview

A cameo appearance

Lou appears in A Dinosaur Family Explains Information Architecture

See the video at:bit.ly/dtjgam

An entry in the InformationArchitecture Institute’s “Explain IA” contest:

iainstitute.org/news/001068.php

Page 101: LouRosenfeldInterview

EIA

Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor

Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.

www.merit.edu/rosenfeld

Early registration discount by February 25

Page 102: LouRosenfeldInterview

New from Rosenfeld Media

Remote Research:Real Users, Real Time, Real Research

By Nate Bolt & Tony Tulathimutte

In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.

rosenfeldmedia.com/books/remote-research/

Page 103: LouRosenfeldInterview

Site Search Analytics

Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor

If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.

www.merit.edu/rosenfeld

Early registration discount by February 25!

Page 104: LouRosenfeldInterview

Merit Professional Learning

Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.

www.merit.edu/learning

Page 105: LouRosenfeldInterview

A Discussion with Lou Rosenfeld

February 18, 2010

Page 106: LouRosenfeldInterview

About Lou Rosenfeld

Independent information architect

Publisher of Rosenfeld Mediawww.rosenfeldmedia.com

Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web

twitter.com/louisrosenfeldwww.louisrosenfeld.com

Page 107: LouRosenfeldInterview

Upcoming seminars

Two seminars with Lou Rosenfeld in Ann Arbor

Enterprise Information ArchitectureTuesday, March 30, 2010

Site Search Analytics for a Better User Experience

Wednesday, March 31, 2010

www.merit.edu/rosenfeld

Attend both and save Early registration discount by February 25

Page 108: LouRosenfeldInterview

A cameo appearance

Lou appears in A Dinosaur Family Explains Information Architecture

See the video at:bit.ly/dtjgam

An entry in the InformationArchitecture Institute’s “Explain IA” contest:

iainstitute.org/news/001068.php

Page 109: LouRosenfeldInterview

EIA

Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor

Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.

www.merit.edu/rosenfeld

Early registration discount by February 25

Page 110: LouRosenfeldInterview

New from Rosenfeld Media

Remote Research:Real Users, Real Time, Real Research

By Nate Bolt & Tony Tulathimutte

In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.

rosenfeldmedia.com/books/remote-research/

Page 111: LouRosenfeldInterview

Site Search Analytics

Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor

If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.

www.merit.edu/rosenfeld

Early registration discount by February 25!

Page 112: LouRosenfeldInterview

Merit Professional Learning

Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.

www.merit.edu/learning

Page 113: LouRosenfeldInterview

A Discussion with Lou Rosenfeld

February 18, 2010

Page 114: LouRosenfeldInterview

About Lou Rosenfeld

Independent information architect

Publisher of Rosenfeld Mediawww.rosenfeldmedia.com

Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web

twitter.com/louisrosenfeldwww.louisrosenfeld.com

Page 115: LouRosenfeldInterview

Upcoming seminars

Two seminars with Lou Rosenfeld in Ann Arbor

Enterprise Information ArchitectureTuesday, March 30, 2010

Site Search Analytics for a Better User Experience

Wednesday, March 31, 2010

www.merit.edu/rosenfeld

Attend both and save Early registration discount by February 25

Page 116: LouRosenfeldInterview

A cameo appearance

Lou appears in A Dinosaur Family Explains Information Architecture

See the video at:bit.ly/dtjgam

An entry in the InformationArchitecture Institute’s “Explain IA” contest:

iainstitute.org/news/001068.php

Page 117: LouRosenfeldInterview

EIA

Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor

Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.

www.merit.edu/rosenfeld

Early registration discount by February 25

Page 118: LouRosenfeldInterview

New from Rosenfeld Media

Remote Research:Real Users, Real Time, Real Research

By Nate Bolt & Tony Tulathimutte

In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.

rosenfeldmedia.com/books/remote-research/

Page 119: LouRosenfeldInterview

Site Search Analytics

Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor

If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.

www.merit.edu/rosenfeld

Early registration discount by February 25!

Page 120: LouRosenfeldInterview

Merit Professional Learning

Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.

www.merit.edu/learning

Page 121: LouRosenfeldInterview

A Discussion with Lou Rosenfeld

February 18, 2010

Page 122: LouRosenfeldInterview

About Lou Rosenfeld

Independent information architect

Publisher of Rosenfeld Mediawww.rosenfeldmedia.com

Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web

twitter.com/louisrosenfeldwww.louisrosenfeld.com

Page 123: LouRosenfeldInterview

Upcoming seminars

Two seminars with Lou Rosenfeld in Ann Arbor

Enterprise Information ArchitectureTuesday, March 30, 2010

Site Search Analytics for a Better User Experience

Wednesday, March 31, 2010

www.merit.edu/rosenfeld

Attend both and save Early registration discount by February 25

Page 124: LouRosenfeldInterview

A cameo appearance

Lou appears in A Dinosaur Family Explains Information Architecture

See the video at:bit.ly/dtjgam

An entry in the InformationArchitecture Institute’s “Explain IA” contest:

iainstitute.org/news/001068.php

Page 125: LouRosenfeldInterview

EIA

Enterprise Information ArchitectureTuesday, March 30, 2010, Ann Arbor

Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.

www.merit.edu/rosenfeld

Early registration discount by February 25

Page 126: LouRosenfeldInterview

New from Rosenfeld Media

Remote Research:Real Users, Real Time, Real Research

By Nate Bolt & Tony Tulathimutte

In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.

rosenfeldmedia.com/books/remote-research/

Page 127: LouRosenfeldInterview

Site Search Analytics

Site Search Analytics for a Better User ExperienceWednesday, March 31, 2010, Ann Arbor

If your web site has a search engine, you're sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems.

www.merit.edu/rosenfeld

Early registration discount by February 25!

Page 128: LouRosenfeldInterview

Merit Professional Learning

Merit's Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan's specialists in information technology for research and education.

www.merit.edu/learning