luce di carrara company profile 2015
TRANSCRIPT
C O M PA N Y P R O F I L E
2015
Who we are04
Henraux: The Origin in Pills
Henraux Today and the Territory
Henraux Foundation
Start up of Luce di Carrara
Best Designer of the year: Wallpaper Adward 2014
First step of Luce di Carrara: the Marble’s Collection
Design of Luce di Carrara
Bathroom Collection
Living Room Collection
The 4 Pillars of the Brand Luce di Carrara
Design Objects Collection
The Limited Edition Collection
Best grid of the year: Wallpaper Adward 2015
Luce di Carrara all over the World
The commercial Key point
New website of Luce di Carrara
05
06
07
08
12
14
16
18
19
21
20
22
21
24
26
26
I N D E X
F R O M B E G I N N I N G S T O
2015
www.lucedicarrara.com
Who we are04
Henraux: The Origin in Pills
Henraux Today and the Territory
Henraux Foundation
Start up of Luce di Carrara
Best Designer of the year: Wallpaper Adward 2014
First step of Luce di Carrara: the Marble’s Collection
Design of Luce di Carrara
Bathroom Collection
Living Room Collection
The 4 Pillars of the Brand Luce di Carrara
Design Objects Collection
The Limited Edition Collection
Best grid of the year: Wallpaper Adward 2015
Luce di Carrara all over the World
The commercial Key point
New website of Luce di Carrara
05
06
07
08
12
14
16
18
19
21
20
22
21
24
26
26
I N D E X
F R O M B E G I N N I N G S T O
2015
www.lucedicarrara.com
W H O W E A R E H E N R A U X
PROMOTION OF YOUNG SCULPTORS AND DESIGNERS, CREATING NEW FORMS AND PROPOSAL OF MARBLE’S USE
RE-LAUNCHING OF SCULPTURE AND ARTISTIC MARBLE, THANKS TO THE VALORISATION OF THE HISTORICAL, CULTURAL AND PRODUCTIVE PATRIMONY
Leader in the International marble industry for 2 over centuries: underlined by the 1821
Tradition in materials and production standards
Promotion of innovite approaches to material production while maintaining
only the highest standards of stone craftsmanship in the world
Brand of the Henraux Group from 2013
Focus on Made in Italy: underlined by the name and designers
Linked by Carrara: as promotion of the Territory and Area of the
marble known all over the world
Extremely design and designed…
From origin to 2015 The Origin in pills…
C O M PA N Y P R O F I L E _ 2 0 1 5
1518
1568
1821
1843
1956
1962
Mount Altissimo was explored by Michelangelo who discovered
the richness of its marble
Cosimo Medici I started the rst major excavations on the marble
of statuary from Seravezza
After that Marble excavation had long been suspended by the Medicis,
Frenchman Jean Baptiste Alexandre Henraux (responsible for purchasing white
marbles for the public monuments of France), set up with Marco Borrini an
association to reopen and expand the stone quarries. Started the rapid and
international success of the enterprise, thanks to many prestigious works (St.
Isaac Cathedral in St. Peterburg) and artists exhibitions (Hiram Powers at the
Metropolitan Museum in NY)
Thanks to the nephew, Mr. Bernard Sancholle, Henraux continued to grow in
importance through its material and production, consolidating Serravezza’s
regional stone industry; after the World Word II, Henraux was involved in
numerous important projects (Montecassino’s Abbey with marble sculptures and
architectural ornamentation; Saint Peter’s Cathedral in Rome for the prestigious
polychromatic marble oor)
Henraux extended into the modern international art world through Henry Moore.
After the work for Unesco headquarter in Paris, Moore provided Henraux with its
contemporary forms of plastic research, bringing the company to be the point of
reference for the best sculptors from all over the worl
Thanks to Mr. Erminio Cidonio, the actual company director of Henraux, started
the development of contemporary sculpture in Querceta, bringing famous
sculptures in the company as Jean Hans Arp, Juan Mirò, Isamu Nogushi, Giò
Pomodoro, Leone Tommasi and Giannetto Salotti. Start the publication “Marmo”
and the annual event “Symposium”
04/05
W H O W E A R E H E N R A U X
PROMOTION OF YOUNG SCULPTORS AND DESIGNERS, CREATING NEW FORMS AND PROPOSAL OF MARBLE’S USE
RE-LAUNCHING OF SCULPTURE AND ARTISTIC MARBLE, THANKS TO THE VALORISATION OF THE HISTORICAL, CULTURAL AND PRODUCTIVE PATRIMONY
Leader in the International marble industry for 2 over centuries: underlined by the 1821
Tradition in materials and production standards
Promotion of innovite approaches to material production while maintaining
only the highest standards of stone craftsmanship in the world
Brand of the Henraux Group from 2013
Focus on Made in Italy: underlined by the name and designers
Linked by Carrara: as promotion of the Territory and Area of the
marble known all over the world
Extremely design and designed…
From origin to 2015 The Origin in pills…
C O M PA N Y P R O F I L E _ 2 0 1 5
1518
1568
1821
1843
1956
1962
Mount Altissimo was explored by Michelangelo who discovered
the richness of its marble
Cosimo Medici I started the rst major excavations on the marble
of statuary from Seravezza
After that Marble excavation had long been suspended by the Medicis,
Frenchman Jean Baptiste Alexandre Henraux (responsible for purchasing white
marbles for the public monuments of France), set up with Marco Borrini an
association to reopen and expand the stone quarries. Started the rapid and
international success of the enterprise, thanks to many prestigious works (St.
Isaac Cathedral in St. Peterburg) and artists exhibitions (Hiram Powers at the
Metropolitan Museum in NY)
Thanks to the nephew, Mr. Bernard Sancholle, Henraux continued to grow in
importance through its material and production, consolidating Serravezza’s
regional stone industry; after the World Word II, Henraux was involved in
numerous important projects (Montecassino’s Abbey with marble sculptures and
architectural ornamentation; Saint Peter’s Cathedral in Rome for the prestigious
polychromatic marble oor)
Henraux extended into the modern international art world through Henry Moore.
After the work for Unesco headquarter in Paris, Moore provided Henraux with its
contemporary forms of plastic research, bringing the company to be the point of
reference for the best sculptors from all over the worl
Thanks to Mr. Erminio Cidonio, the actual company director of Henraux, started
the development of contemporary sculpture in Querceta, bringing famous
sculptures in the company as Jean Hans Arp, Juan Mirò, Isamu Nogushi, Giò
Pomodoro, Leone Tommasi and Giannetto Salotti. Start the publication “Marmo”
and the annual event “Symposium”
04/05
H E N R A U XC O M PA N YToday
Henraux Company remains a signicant leader in today’s international marble
industry; meanwhile, on a more regional level, it’s involved in a broad project of
rening and strengthening existing production facilities while also helping to
rezone and carefully re-plan large areas of otherwise neglected industrial property
in Querceta.
Henraux understands the importance of its relationship with the surrounding area
and to give the something back to the region: this philosophy underscores why
Henraux is today an engine of innovation and development, not only on terms of
its own stone business, but also in terms of its regional advancement.
One specic outcome of this culturally inclusive approach is the development of
the Henraux Foundation: an atelier consisting in sculptors, architects, designers;
a specialization school for stone artisans ; a living museum of existing works and
to be realized….
Cava Cervaiole by Helene Binet
H E N R A U X F O U N D AT I O N In pills
15th of April 2011The Foundation was born thanks to the President of Henraux, Mr. Paolo Carli, for
recuperating and giving continuity to the project and extraordinary experience of Erminio
Cidonio. At the establishments in Querceta, he was able to organize an international
centre of sculpture, with the presence of artists such as Henry Moore, Hans Arp, Henri
Georges Adam, Isamu Noguchi, Francois Stahly, Emile Gilioli, Georges Vantongerloo,
and many others, who began an artistic and cultural season of great vitality, which effects
still last today in the sculpture laboratories and workshops of Seravezza and Pietrasanta.
The Statute of the Henraux Foundation denes the aims of the institution, already stated
in its denomination: “Henraux Foundation for the valorisation and the development of the
district of the Apuan-Versilia marble.” The Foundation – non-prot – promotes, at a
national and international levels, the valorisation and the development of the stony district
through initiatives directed to the historical knowledge of the processes of cultivation of
the quarries, of the work and use of the marble material; to the re-utilization and
preservation of the structures, plants and machineries; to the cultural, artistic, and
landscapes conservation of the working places; to the scientic research, studies, and
technological innovation applied to the marble manufacture and to its industrial,
craftsman like, and artistic utilizations, enlarging the use of marble and of the products
and services related to it.
Fondazione Henraux means to pursue its own goals mainly by organizing initiatives,
exhibitions and cultural events, playing a national and international artistic and cultural
role
25th of May 2011
2012
Started “Volarearte” at Galileo Galileo airport of Pisa, an event showcasing the work of
Giovanni Manganelli: his works were magnicently lays out in the park in front of the
airport, creating an water world, famous in Italy and all over the world
Fondazione Henraux Award (biennial) is the world’s only award, born to celebrate the
tradition and art of marble. A special panel of judges appointed by the Foundation
Board, chaired by Philippe Daverio, reviewed the project and select the 3 winners, that
will have the pleasure to use marble from Henraux, thanks also to the support of the
technicians and master stone dressers
ARRIVEDERCI E GRAZIE Fabio Viale - by Veronica Gaido
C O M PA N Y P R O F I L E _ 2 0 1 5
H OT E L P R I N C I P E , V I A L E M O R I N 67 – F O RT E D E I MARM I
H E N R A U XC O M PA N YToday
Henraux Company remains a signicant leader in today’s international marble
industry; meanwhile, on a more regional level, it’s involved in a broad project of
rening and strengthening existing production facilities while also helping to
rezone and carefully re-plan large areas of otherwise neglected industrial property
in Querceta.
Henraux understands the importance of its relationship with the surrounding area
and to give the something back to the region: this philosophy underscores why
Henraux is today an engine of innovation and development, not only on terms of
its own stone business, but also in terms of its regional advancement.
One specic outcome of this culturally inclusive approach is the development of
the Henraux Foundation: an atelier consisting in sculptors, architects, designers;
a specialization school for stone artisans ; a living museum of existing works and
to be realized….
Cava Cervaiole by Helene Binet
H E N R A U X F O U N D AT I O N In pills
15th of April 2011The Foundation was born thanks to the President of Henraux, Mr. Paolo Carli, for
recuperating and giving continuity to the project and extraordinary experience of Erminio
Cidonio. At the establishments in Querceta, he was able to organize an international
centre of sculpture, with the presence of artists such as Henry Moore, Hans Arp, Henri
Georges Adam, Isamu Noguchi, Francois Stahly, Emile Gilioli, Georges Vantongerloo,
and many others, who began an artistic and cultural season of great vitality, which effects
still last today in the sculpture laboratories and workshops of Seravezza and Pietrasanta.
The Statute of the Henraux Foundation denes the aims of the institution, already stated
in its denomination: “Henraux Foundation for the valorisation and the development of the
district of the Apuan-Versilia marble.” The Foundation – non-prot – promotes, at a
national and international levels, the valorisation and the development of the stony district
through initiatives directed to the historical knowledge of the processes of cultivation of
the quarries, of the work and use of the marble material; to the re-utilization and
preservation of the structures, plants and machineries; to the cultural, artistic, and
landscapes conservation of the working places; to the scientic research, studies, and
technological innovation applied to the marble manufacture and to its industrial,
craftsman like, and artistic utilizations, enlarging the use of marble and of the products
and services related to it.
Fondazione Henraux means to pursue its own goals mainly by organizing initiatives,
exhibitions and cultural events, playing a national and international artistic and cultural
role
25th of May 2011
2012
Started “Volarearte” at Galileo Galileo airport of Pisa, an event showcasing the work of
Giovanni Manganelli: his works were magnicently lays out in the park in front of the
airport, creating an water world, famous in Italy and all over the world
Fondazione Henraux Award (biennial) is the world’s only award, born to celebrate the
tradition and art of marble. A special panel of judges appointed by the Foundation
Board, chaired by Philippe Daverio, reviewed the project and select the 3 winners, that
will have the pleasure to use marble from Henraux, thanks also to the support of the
technicians and master stone dressers
ARRIVEDERCI E GRAZIE Fabio Viale - by Veronica Gaido
C O M PA N Y P R O F I L E _ 2 0 1 5
H OT E L P R I N C I P E , V I A L E M O R I N 67 – F O RT E D E I MARM I
S TA R T U P O FL U C E D I C A R R A R A
Luce di Carrara was created at the beginning of 2000, based on the philosophy of the
Made in Italy brand. This entailed combining the uniqueness of natural stones with design
aptitude derived from a strong industrial tradition, in order to create a unique product of
innate beauty, but also easy to use, versatile and reliable for contemporary design.
The world of natural stone needed to change direction in order to allow anyone to create
their own ideal marble and draw shapes, structures, architecture, without being inuenced
by the “sacred” monumental nature of a marble block.
The turning point for Luce di Carrara came in 2013, when the brand joined Henraux: this
meant an industrial and technologically advanced heritage but also established working
relations with architects, designers and artists, that have been able to transform marble
into a exible material, capable of preserving its uniqueness yet, discovering new shape
of expression.
The interpreter of the new course of Luce di Carrara by Henraux was Michael
Anastassiades, a Cypriot by birth with a Mediterranean culture, but a Londoner by
adoption. An interest in the rich beauty and inherent qualities of marble, drive
Anastassiades to explore the advanced technological facilities that the company has to
offer and goes over: Miracle Chips were born.
A n i n t e r e s t i n t h e r i c h b e a u t y a n d i n h e r e n t q u a l i t i e s o f m a r b l e d r e w a n a s t a s s i a d e s t o e x p l o r e t h e a d v a n c e d t h e c n o l o g i c a l f a c i l i t i e s t h e c o m p a n y h a s t o o ff e r a n d p u s h t h e b o u n d a r i e s o f t h i s m e d i u m . I t w a s f r o m t h i s e n c o u n t e r t h a t t h e m i r a c l e c h i p s w e r e b o r n .
MIRACLE CHIPSDesigned by Michael Anastassiades
C O M PA N Y P R O F I L E _ 2 0 1 5
MIRACLE CHIPSDesigned by Michael Anastassiades
S TA R T U P O FL U C E D I C A R R A R A
Luce di Carrara was created at the beginning of 2000, based on the philosophy of the
Made in Italy brand. This entailed combining the uniqueness of natural stones with design
aptitude derived from a strong industrial tradition, in order to create a unique product of
innate beauty, but also easy to use, versatile and reliable for contemporary design.
The world of natural stone needed to change direction in order to allow anyone to create
their own ideal marble and draw shapes, structures, architecture, without being inuenced
by the “sacred” monumental nature of a marble block.
The turning point for Luce di Carrara came in 2013, when the brand joined Henraux: this
meant an industrial and technologically advanced heritage but also established working
relations with architects, designers and artists, that have been able to transform marble
into a exible material, capable of preserving its uniqueness yet, discovering new shape
of expression.
The interpreter of the new course of Luce di Carrara by Henraux was Michael
Anastassiades, a Cypriot by birth with a Mediterranean culture, but a Londoner by
adoption. An interest in the rich beauty and inherent qualities of marble, drive
Anastassiades to explore the advanced technological facilities that the company has to
offer and goes over: Miracle Chips were born.
A n i n t e r e s t i n t h e r i c h b e a u t y a n d i n h e r e n t q u a l i t i e s o f m a r b l e d r e w a n a s t a s s i a d e s t o e x p l o r e t h e a d v a n c e d t h e c n o l o g i c a l f a c i l i t i e s t h e c o m p a n y h a s t o o ff e r a n d p u s h t h e b o u n d a r i e s o f t h i s m e d i u m . I t w a s f r o m t h i s e n c o u n t e r t h a t t h e m i r a c l e c h i p s w e r e b o r n .
MIRACLE CHIPSDesigned by Michael Anastassiades
C O M PA N Y P R O F I L E _ 2 0 1 5
MIRACLE CHIPSDesigned by Michael Anastassiades
L I M I T E D E D I T I O N C O L L E C T I O NThe Miracle Chips
M AT E R I A L E _ S TAT U A R I O A LT I S S I M O
C O M PA N Y P R O F I L E _ 2 0 1 5
10/11
L I M I T E D E D I T I O N C O L L E C T I O NThe Miracle Chips
M AT E R I A L E _ S TAT U A R I O A LT I S S I M O
C O M PA N Y P R O F I L E _ 2 0 1 5
10/11
B E S T D E S I G N E R O F T H E Y E A R
Wallpaper Award 2014
M I R A C L E C H I P S , T H E P I E C E O F A R T O F M I C H A E L A N A S TA S S I A D E S
W I T H L U C E D I C A R R A R , I N T H E E X T R A O R D I N A R Y LO C AT I O N
O F M O N T E A LT I S S I M O, P I E T R A S A N TA ( T U S C A N Y )
WALLPAPERUscita agosto 2013
C O M PA N Y P R O F I L E _ 2 0 1 5
12/13
B E S T D E S I G N E R O F T H E Y E A R
Wallpaper Award 2014
M I R A C L E C H I P S , T H E P I E C E O F A R T O F M I C H A E L A N A S TA S S I A D E S
W I T H L U C E D I C A R R A R , I N T H E E X T R A O R D I N A R Y LO C AT I O N
O F M O N T E A LT I S S I M O, P I E T R A S A N TA ( T U S C A N Y )
WALLPAPERUscita agosto 2013
C O M PA N Y P R O F I L E _ 2 0 1 5
12/13
F I R S T S T E P O F L U C E D I C A R R A R A
First Step of Luce di Carrara: The Marble’s Collection
The rst collection in April 2013 dedicated to the materials and coordinated by Michael
Anastassiades was an innovative idea: the selection of a colour pallet, inspired by the
natural qualities and characteristics of the Marble in a unique thickness of 1.2 cm, for
underlining the strength and modernity of a strong but exible material.
And dividing the colours by collection, giving unique names and meaning to each of all:
BIANCOLUCE: the purest and most exclusive of marbles; a selection of a reach set of
tones, that gives depth, glow, light and intensity to the pattern.
CROMOLUCE I: a pallet of coloured tones that complete and are in the same time in
contrast with BiancoLuce collection; the intense contrast between light background and
strong veins create a rened pattern.
The Marble’s Collection
CROMOLUCE II: marbles with alive, non-directional lines that offer variations of tone and
colour in a different way of CromoLuce I.
MATERIALUCE: a pallet of brous Travertine, concentric appearance and suggestive of
rapid movement. Distinct Tonal and textural variations.
MINIMALUCE: colour and tonal purity, absence of vein and direction. Calm, harmonious
and neutral
For each material in every single collection, the nishing has respected the nature of
marbles: the nishes of Luce di Carrara probe and explore the materials to reveal its real
essence and way to express themselves.
B I A N C O L U C E , C R O M O L U C E I E I I , M I N I M A L U C E A N D M AT E R I A L U C E A R E T H E C O L L E C T I O N C O O R D I N AT E D BY M I C H A E L A N A S TA S S I A D E S
STAND CERSAIE Germano Borelli 2013
C O M PA N Y P R O F I L E _ 2 0 1 5
14/15
F I R S T S T E P O F L U C E D I C A R R A R A
First Step of Luce di Carrara: The Marble’s Collection
The rst collection in April 2013 dedicated to the materials and coordinated by Michael
Anastassiades was an innovative idea: the selection of a colour pallet, inspired by the
natural qualities and characteristics of the Marble in a unique thickness of 1.2 cm, for
underlining the strength and modernity of a strong but exible material.
And dividing the colours by collection, giving unique names and meaning to each of all:
BIANCOLUCE: the purest and most exclusive of marbles; a selection of a reach set of
tones, that gives depth, glow, light and intensity to the pattern.
CROMOLUCE I: a pallet of coloured tones that complete and are in the same time in
contrast with BiancoLuce collection; the intense contrast between light background and
strong veins create a rened pattern.
The Marble’s Collection
CROMOLUCE II: marbles with alive, non-directional lines that offer variations of tone and
colour in a different way of CromoLuce I.
MATERIALUCE: a pallet of brous Travertine, concentric appearance and suggestive of
rapid movement. Distinct Tonal and textural variations.
MINIMALUCE: colour and tonal purity, absence of vein and direction. Calm, harmonious
and neutral
For each material in every single collection, the nishing has respected the nature of
marbles: the nishes of Luce di Carrara probe and explore the materials to reveal its real
essence and way to express themselves.
B I A N C O L U C E , C R O M O L U C E I E I I , M I N I M A L U C E A N D M AT E R I A L U C E A R E T H E C O L L E C T I O N C O O R D I N AT E D BY M I C H A E L A N A S TA S S I A D E S
STAND CERSAIE Germano Borelli 2013
C O M PA N Y P R O F I L E _ 2 0 1 5
14/15
D E S I G N L U C E D I C A R R A R A
2014
Luce di Carrara presents a series of new design project, following the rst collection
dedicated exclusively to the materials coordinated by Michael Anastassiades. From the
material to the new form, marble, with all its expressive and functional variables,
represents matter and reason as well as the intrinsic and essential nature of these
objects.
From the architectural space to the product design, Luce di Carrara links the precious
nature of its marble a series of objects that form the Design Collection. Next to the choice
of the different stone materials, that the company offers to each designer, there's the
extraordinary artisanship of a corporate team, able to realize the look of the various
projects.
Nearby the Miracle Chips, thanks to the culture of Henraux of the Apuan Alps, the new
collection is born: divided into two complementary product types, the Living and
Bathroom, this collection create an aesthetic and material dialogue meeting a series of
requirements for today’s new living spaces.
THE DESIGNERS OF THE COLLECTION:
Michela e Paolo Baldessari
Lorenzo Damiani
Alberto Meda
Francesco Meda
Have drawn objects with design solutions that are versatile and above all useful, both in
terms of their setting and the general system of décor. The functions are clean, and
especially clear are the different stone materials that enrich the aesthetic dimension,
connecting the ancient history to the language of the contemporary design and
architecture.
MICHELA E PAOLO BALDESSARI ALBERTO MEDA MICHAEL ANASTASSIADES
LORENZO DAMIANI FRANCESCO MEDA SCHOLTEN & BAIJINGS
T H E D E S I G N E R SDesigners Luce di Carrara
C O M PA N Y P R O F I L E _ 2 0 1 5
16/17
D E S I G N L U C E D I C A R R A R A
2014
Luce di Carrara presents a series of new design project, following the rst collection
dedicated exclusively to the materials coordinated by Michael Anastassiades. From the
material to the new form, marble, with all its expressive and functional variables,
represents matter and reason as well as the intrinsic and essential nature of these
objects.
From the architectural space to the product design, Luce di Carrara links the precious
nature of its marble a series of objects that form the Design Collection. Next to the choice
of the different stone materials, that the company offers to each designer, there's the
extraordinary artisanship of a corporate team, able to realize the look of the various
projects.
Nearby the Miracle Chips, thanks to the culture of Henraux of the Apuan Alps, the new
collection is born: divided into two complementary product types, the Living and
Bathroom, this collection create an aesthetic and material dialogue meeting a series of
requirements for today’s new living spaces.
THE DESIGNERS OF THE COLLECTION:
Michela e Paolo Baldessari
Lorenzo Damiani
Alberto Meda
Francesco Meda
Have drawn objects with design solutions that are versatile and above all useful, both in
terms of their setting and the general system of décor. The functions are clean, and
especially clear are the different stone materials that enrich the aesthetic dimension,
connecting the ancient history to the language of the contemporary design and
architecture.
MICHELA E PAOLO BALDESSARI ALBERTO MEDA MICHAEL ANASTASSIADES
LORENZO DAMIANI FRANCESCO MEDA SCHOLTEN & BAIJINGS
T H E D E S I G N E R SDesigners Luce di Carrara
C O M PA N Y P R O F I L E _ 2 0 1 5
16/17
B AT H R O O M C O L L E C T I O NDesigned by Lorenzo Damiani
C O L L E C T I O N M O N O L I T H O S - Q U A D R AB AT H T U B E
S I D E TA B L E
F R E E S TA N D I N G S T O N E S I N K
S T O N E S I N K
S H O W E R T R AY
T O W E L R A I L
L I V I N GC O L L E C T I O NDesigned by Alberto Meda - Francesco Meda - Baldessari e Baldessari
C O L L E Z I O N E P I G R E C O - I P E TA B L E - M O L L E T TA
P I G R E C O
M O L L E T TA
TA B L E
C O M PA N Y P R O F I L E _ 2 0 1 5
B AT H R O O M C O L L E C T I O NDesigned by Lorenzo Damiani
C O L L E C T I O N M O N O L I T H O S - Q U A D R AB AT H T U B E
S I D E TA B L E
F R E E S TA N D I N G S T O N E S I N K
S T O N E S I N K
S H O W E R T R AY
T O W E L R A I L
L I V I N GC O L L E C T I O NDesigned by Alberto Meda - Francesco Meda - Baldessari e Baldessari
C O L L E Z I O N E P I G R E C O - I P E TA B L E - M O L L E T TA
P I G R E C O
M O L L E T TA
TA B L E
C O M PA N Y P R O F I L E _ 2 0 1 5
D E S I G N O B J E C T S C O L L E C T I O NDesigned by Alberto Meda - Francesco Meda - Baldessari e Baldessari
C O N T E N G O
F I LO
K E P L E R O
T I N A
C O P E R N I C O
S O T T O B O T T I G L I A
T H E 4 P I L L A R S O F T H E B R A N D L U C E D I C A R R A R ACoherence - Style - Modernity - Territory of Carrara
H E R I TA G E O F T H E B R A N D :
I N D U S T R I A L A N D T E C H N O LO G I C A L
A D V A N C E D, E S TA B L I S H I N G
W O R K I N G R E L AT I O N S W I T H A R C H I T E C T S ,
D E S I G N E R A N D A R T I S T
COHERENCE: the project includes both territorial and product
coherence, where all stages, from design to production,
merchandising and communications, are coordinated by one
vision: One vision focused on a new way of experiencing marble
that has its origin in the centuries-old tradition of Henraux
STYLE: Marble is not just a word, it is a style, a way of seeing and
translate the world of things. For designers all over the world, Luce di
Carrara means having a material, a language and a exible design
composition, but with no imposition of one single style because it
contains all the styles.
TERRITORY OF CARRARA: as project that will remind a territory, that
belongs to the Made in Italy brand. This is thanks to two qualities:
Marble and Men, who from Michelangelo till today’s young
architects, have been able to turn it into work that can’t be replicate
elsewhere
MODERNITY: the contemporary world is part of Luce di Cararra
Project. It’s the different interpretation of our products, that will make
our company a unique reference for designing the new
C O M PA N Y P R O F I L E _ 2 0 1 5
20/21
D E S I G N O B J E C T S C O L L E C T I O NDesigned by Alberto Meda - Francesco Meda - Baldessari e Baldessari
C O N T E N G O
F I LO
K E P L E R O
T I N A
C O P E R N I C O
S O T T O B O T T I G L I A
T H E 4 P I L L A R S O F T H E B R A N D L U C E D I C A R R A R ACoherence - Style - Modernity - Territory of Carrara
H E R I TA G E O F T H E B R A N D :
I N D U S T R I A L A N D T E C H N O LO G I C A L
A D V A N C E D, E S TA B L I S H I N G
W O R K I N G R E L AT I O N S W I T H A R C H I T E C T S ,
D E S I G N E R A N D A R T I S T
COHERENCE: the project includes both territorial and product
coherence, where all stages, from design to production,
merchandising and communications, are coordinated by one
vision: One vision focused on a new way of experiencing marble
that has its origin in the centuries-old tradition of Henraux
STYLE: Marble is not just a word, it is a style, a way of seeing and
translate the world of things. For designers all over the world, Luce di
Carrara means having a material, a language and a exible design
composition, but with no imposition of one single style because it
contains all the styles.
TERRITORY OF CARRARA: as project that will remind a territory, that
belongs to the Made in Italy brand. This is thanks to two qualities:
Marble and Men, who from Michelangelo till today’s young
architects, have been able to turn it into work that can’t be replicate
elsewhere
MODERNITY: the contemporary world is part of Luce di Cararra
Project. It’s the different interpretation of our products, that will make
our company a unique reference for designing the new
C O M PA N Y P R O F I L E _ 2 0 1 5
20/21
L I M I T E D E D I T I O N C O L L E C T I O NSolid Pattern Scholten & Baijings per Luce di Carrara
Scholten & Baijings have created ve unique marble tables for Italian marble producer
Luce di Carrara. Each organic form is designed in one of the Italian marbles from the
Tuscany region. During the Salone del Mobile 2014, the entire collection will be on show
at the prestigious and world- renowned gallery Spazio Rossana Orlandi. The collection is
inspired by the uniqueness of marble quarries from the depths of the Apuan Alps.
Awarded “Best Grid” to the “Solid Patterns”
table for Luce di Carrara
Wallpaper Award
2015
SOLID PATTERNDesigned by Scholten & BaijingsU n i q u e p i e c e s s t u d i e d f o r L u c e d i C a r r a r a .
E a c h o r g a n i c f o r m i s d e s i g n e d w i t h t h e b e s t t o s c a n y m a r b l e ; t h e c o l l e c t i o n i s i n s p i r e d b y t h e u n i q u e n e s s o f m a r b l e q u a r r i e s i n t h e a p u a n a l p s
B E S T G R I D O F T H E Y E A R
Wallpaper Award 2015
S O L I D PAT T E R N S C H O LT E N & B A I J I N G S F O R L U C E D I C A R R A R A
A W A R D E D ' B E S T G R I D ' T O T H E ' S O L I D PAT T E R N S ' TA B L E
F O R L U C E D I C A R R A R A – W A L L PA P E R A W A R D 2 0 1 5
WALLPAPERUscita febbraio 2015
C O M PA N Y P R O F I L E _ 2 0 1 5
22/23
L I M I T E D E D I T I O N C O L L E C T I O NSolid Pattern Scholten & Baijings per Luce di Carrara
Scholten & Baijings have created ve unique marble tables for Italian marble producer
Luce di Carrara. Each organic form is designed in one of the Italian marbles from the
Tuscany region. During the Salone del Mobile 2014, the entire collection will be on show
at the prestigious and world- renowned gallery Spazio Rossana Orlandi. The collection is
inspired by the uniqueness of marble quarries from the depths of the Apuan Alps.
Awarded “Best Grid” to the “Solid Patterns”
table for Luce di Carrara
Wallpaper Award
2015
SOLID PATTERNDesigned by Scholten & BaijingsU n i q u e p i e c e s s t u d i e d f o r L u c e d i C a r r a r a .
E a c h o r g a n i c f o r m i s d e s i g n e d w i t h t h e b e s t t o s c a n y m a r b l e ; t h e c o l l e c t i o n i s i n s p i r e d b y t h e u n i q u e n e s s o f m a r b l e q u a r r i e s i n t h e a p u a n a l p s
B E S T G R I D O F T H E Y E A R
Wallpaper Award 2015
S O L I D PAT T E R N S C H O LT E N & B A I J I N G S F O R L U C E D I C A R R A R A
A W A R D E D ' B E S T G R I D ' T O T H E ' S O L I D PAT T E R N S ' TA B L E
F O R L U C E D I C A R R A R A – W A L L PA P E R A W A R D 2 0 1 5
WALLPAPERUscita febbraio 2015
C O M PA N Y P R O F I L E _ 2 0 1 5
22/23
L U C E D I C A R R A R AWorldwide
C E R S A I E E X H I B I T I O N 2 0 1 3 - 2 0 1 4
L A R I N A S C E N T E D P T. S T O R E
S H O W R O O M C H O U C H A I R L E B A N O N
C O M PA N Y P R O F I L E _ 2 0 1 5
24/25
L U C E D I C A R R A R AWorldwide
C E R S A I E E X H I B I T I O N 2 0 1 3 - 2 0 1 4
L A R I N A S C E N T E D P T. S T O R E
S H O W R O O M C H O U C H A I R L E B A N O N
C O M PA N Y P R O F I L E _ 2 0 1 5
24/25
N E W S I T EO N L I N EL U C E D I C A R R A R A
A R A B E S C AT O A LT I S S I M O R O S S O F R A N C I A / N O I R S T. L A U R E N T /A R A B E S C AT O A LT I S S I M O
New web site 2015
H E R I TA G E O F T H E B R A N D L U C E D I C A R R A R A ,
T O G E T H E R W I T H I N D U S T R I A L A N D T E C N O LO G I C A L
A D V A N C E D, E S TA B L I S H W O R K I N G R E L AT I O N S
W I T H A R C H I T E C T A N D D E S I G N E R , I N A N I N T E R A C T I V E
W AY T H A N K S T H E N E W W E B S I T E
C O M M E R C I A L K E Y P O I N TD I S T R I B U T I O N I N L U X U R Y S H O W R O O M , G R A N T I N G I N E X C L U S I V I T Y
F O R T H E M A R K E T C O V E R E D BY T H E D I S T R I B U T O R
E X C L U S I V I T Y O F T H E B R A N D
Maintain of a Unique Retail Price: coherence of the products by distribution
CORRECT RETAIL PRICE POLICY
Products for the Showroom as display materials grant to the customer with special
commercial conditions
SUPPORT IN DISPLAY PROPOSAL
Supplying of catalogue and a special price list already studied by material and sizes
SUPPORT WITH INSTRUMENTS FOR SALES
Delivery time guaranteed: 3 weeks
COMPETITIVE DELIVERY TIMING
Acqua / Opaco / Acqua Lucido / Lucido / AcquaP E T R A / S TAT U A R I O A LT I S S I M O
Lucido / Opaco
C O M PA N Y P R O F I L E _ 2 0 1 5
26/27
N E W S I T EO N L I N EL U C E D I C A R R A R A
A R A B E S C AT O A LT I S S I M O R O S S O F R A N C I A / N O I R S T. L A U R E N T /A R A B E S C AT O A LT I S S I M O
New web site 2015
H E R I TA G E O F T H E B R A N D L U C E D I C A R R A R A ,
T O G E T H E R W I T H I N D U S T R I A L A N D T E C N O LO G I C A L
A D V A N C E D, E S TA B L I S H W O R K I N G R E L AT I O N S
W I T H A R C H I T E C T A N D D E S I G N E R , I N A N I N T E R A C T I V E
W AY T H A N K S T H E N E W W E B S I T E
C O M M E R C I A L K E Y P O I N TD I S T R I B U T I O N I N L U X U R Y S H O W R O O M , G R A N T I N G I N E X C L U S I V I T Y
F O R T H E M A R K E T C O V E R E D BY T H E D I S T R I B U T O R
E X C L U S I V I T Y O F T H E B R A N D
Maintain of a Unique Retail Price: coherence of the products by distribution
CORRECT RETAIL PRICE POLICY
Products for the Showroom as display materials grant to the customer with special
commercial conditions
SUPPORT IN DISPLAY PROPOSAL
Supplying of catalogue and a special price list already studied by material and sizes
SUPPORT WITH INSTRUMENTS FOR SALES
Delivery time guaranteed: 3 weeks
COMPETITIVE DELIVERY TIMING
Acqua / Opaco / Acqua Lucido / Lucido / AcquaP E T R A / S TAT U A R I O A LT I S S I M O
Lucido / Opaco
C O M PA N Y P R O F I L E _ 2 0 1 5
26/27
V i a S e r r a v e z z a , 1 1 3 Q u e r c e t a5 5 0 4 7 Q u e r c e t a ( L U )
Te l . 0 5 8 4 7 6 1 1
Italy