luxembourg businessplan. member of the supervisory board : léa verhaeghe general manager : vanessa...
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LuxembourgBusinessplan
Member of the supervisory board : Léa VerhaegheGeneral Manager : Vanessa Rodrigues CardosoManager’s Assistant : Flora AndréFinance Director : Davina Dos AnjosMarketing Director : Nora KempHuman Resources Manager : Marie CharueGeneral Secretary : Ana Marinheiro
Board of directors
Companies law: Public Limited Company (SA = société anonyme)Shares are sold minimum price: 5 €As shareholders individuals and companies are accepted
Our Company Profile
I mport Export SA
Head Office 21, rue d’Anvers
L-1130 Luxembourg
Transferable share
joint stock ……………. € represented by ……………. share(s) Number : ………………………. Luxembourg, ………………………… ……………………………….. Member of the supervisory board Léa Verhaeghe This training fi rm is created by students
21 rue d’Anvers
L-1130 LUXEMBOURGFax: ++352 499431 267
Address
- Account holderProject Fieldgen IMPEX, 21, rue d’Anvers,L-1130 LuxembourgName of the bank: DEXIA Banque Internationale à Luxembourg
- Account numberIBAN LU560023 1933 1458 5600 - Bank identification code (BIC)BILLLULL
Company’s bank account
import/ export of fair trade products
Object
Products
Fairtrade sweets :
● nuts from Costa Rica
● cane sugar from Paraguay
● sesame from Nicaragua
● orange juice from Brazil
● cocoa from Mexico, Ghana, Sierre Leone
Jewelery made of wood and/or silver from Senegal
Trailer with wood and silver 5 €
Ring of wood and silver 5 €
Silver Ring 15 €
Trailer of silver 10 €
Substitute products
● Many substitute products but not Fairtrade
●
Target group
● Mostly young people : 12-30 years old
Market analysis
SWOT (Strength, Weakness, Opportunities, Threat) analysis :
● Strengths :● products of good quality, reasonable prices● Weaknesses :● products not well known
● Opportunities :● competitors don't use to full capacity these
products● Treats :● young costumers don't buy fair trade
products because the prices are too high
● Very competitive● Discounts for big orders● 2,5% for orders > 50 €● 5% for orders > 100 €● Transport prices :
Prices
Sweets : 2 Weeks
Jewelery : 6 Weeks
Delivery Terms
Distribution
● Exclusivity of Fairtrade products at school● e-commerce
● In the bank agency for young people
Advertising
● Facebook survey in our school
● Flyers and posters
Financial Plan
Bank account : 220 € (November 1st 2011)
Costumers : 10% of 1600 students =160 students, others 50
Average retail price : 10 €
Estimated turnover :
210 * 10 = 2100 €
Thank youfor your
attention