manage regional partnerships to success 35 th annual training conference steven j. lantsberger,...
TRANSCRIPT
Manage Regional Partnerships to Success
35th Annual Training Conference
Steven J. Lantsberger, CED Jennifer Faughn
Kimberly Maevers Len Santoro
Presented by
Manage Regional Partnerships to Success
Opportunity High DesertFive Communities…One Regional Vision
CALED Annual Conference - 2015
Opportunity High Desert (OHD)
t Adelantot Apple Valleyt Barstowt Hesperia t Victorville
Established January 2013
Public Sector Membership Only
Focus on Retail & Restaurant Attraction
Population – 450,000
8th largest in state if compared to cities
Genesis – Why OHD?
Response to redevelopment dissolution
Common economic development goals
Need for regional “brand” or identity
Shared resources generate greater impact
Impetus of OHD
Region more impactful – demographics
Sum greater than “parts”
New projects benefit entire region
Political Impact - Legislators
Diversity of opportunities
Leverage $$$
Organization Structure
City Managers
Adelanto Apple Valley Barstow Hesperia Victorville
Administrator(Member Staff)
Governance
Day-to-day oversight
Economic Development Staff
Promoting OHD
Trade Shows - ICSC
Team California Membership
Outreach to Brokerage Community
Relationships with Tenant Representatives
Partnerships with Developers
Event Sponsorships
Advertising
Social Media
Website
Regional Results!
May 2013 – December 2014 Development: 396,000 SF Jobs: 830 Private Investment: $78M Gross Sales: $92M Property Tax: $799K Sales Tax: $915K Unemployment: 3.6%
Keys to Success
Defined Mission
Adopt and maintain common message
Dispense with egos and distrust
All “equal partners” – lead dissemination
Strong Leadership
Continuity of funding
Support of each other
Promote successes to community
Opportunity High DesertCity of Adelanto
Town of Apple ValleyCity of BarstowCity of HesperiaCity of Victorville
www.opportunityhighdesert.com
Steven J. Lantsberger, CED/EDFP/[email protected]
760/947-1906
California Central Valley Economic Development Corporation
Jennifer Faughn, Executive Director
Who We Are: California Central Valley Economic Development Corporation (CCVEDC) is a regional marketing group whose mission is to promote job creation.
8-County EDCs and PG&E Fresno, Kern, Kings, Madera, Merced, San Joaquin, Stanislaus and Tulare.
California Central Valley EDC
What We Do:CCVEDC provides businesses with the resources necessary when evaluating, planning and implementing a site location/expansion in the Central California region.
One contact for Eight Counties
California Central Valley EDC
The entire region works together to market the brand, “Central California…Center Yourself” through national meetings with site selectors, trade shows and a vibrant marketing plan. The comprehensive program that contacts 500 brokers per quarter and 2,000 businesses per year generates:
◦ Meetings with site selectors in national markets, and
◦ Business contacts from trade shows and events.
MarketingMarketing Central California
Resulting in: • Community proposals generated for
companies looking into a location,
• Site tours, and,
• New jobs and investment
CCVEDC markets the region at national industry trade shows such as the West Pack Show held in Anaheim and the annual Process Expo trade show in Chicago.
“By being at trade shows or undertaking trade missions we’re carrying the message that we
are open for business and want to help,” explains Bobby Kahn, a CCVEDC board
member.
MarketingTrade Shows
Example of Shows• WestPack Trade Show in Anaheim• SIOR National Show• Process Expo in Chicago
New BusinessContacts
CCVEDC representatives travel to major markets for meetings with national brokerage firms to discuss with site selectors, brokers and tenant reps, the value of doing business in Central California.
“The fact that companies can actually make money by moving there and that the Valley has
some competitive advantages from other states, I wouldn’t have thought about were it not for the face-to-face interaction of the CCEDC efforts,”
comments Ed Harris, of Commercial Tenant Services in New York City.
MarketingBroker Trade Missions
– Los Angeles– Bay Area– Dallas– New York– Sacramento
– Washington DC– Phoenix– Atlanta– Chicago– Boston
Broker Meetings
CCVEDC Marketing
Marketing Tools◦ CentralCalifornia.org ◦ Real Estate Market Update◦ Incentives Overview◦ Electronic Newsletter◦ Trade Show Booth◦ Regional Data◦ Linked In
ToursProspectsMeetings
New Jobs-3yr: 1,377
Results
Kimberly Maevers, President / CEOThe Greater Antelope Valley
Economic Alliancewww.SoCalLeadingEdge.org
Email: [email protected]
Why GAVEA?We are the only REGIONAL economic developer for North
Los Angeles and South East Kern County – • We leverage the efforts of our five cities and two counties into a regional message for business Retention, Expansion and Attraction
• We collaborate with all 18 regional Chambers of Commerce to reach small business
• We actively participate with the other regional EDC’s
Our region is unique:
3000 Sq. Miles
• Not the Los Angeles MSA
• Not the Bakersfield MSA
Because of that, we work to collect the data that is
specific to our region
The data we collect and the reports we create are specific to the 23 zip codes of our Region
Our Economic Round Table
Report is significant
because of the stories we can
tell…
Our centerfold story is the headline and the sound bite we need to share…
2014 centerfold
Our allies helps us tell the story!
• Page 2 Beacon Economics• Page 15 LA County EDC• Page 18 Mid-American Solar• Page 21 Tehachapi’s friends of Agribusiness• Pages 23-24 Educators @ MSET• Pages 28-29 Our Aerospace / Aviation experts• Pages 34-36 Real estate professionals• Pages 39-41 Cities, Counties, Chambers, Visitor and Tourism
Public – Private Sponsors help fund our work
Welcome to
Southern California’s Leading
Edge!
SoCalLeadingEdge.org
Presented by
Len Santoro
Senior Vice President
CBRE Industrial Properties – Brokerage
2015 CALED Conference Riverside, CA
Len SantoroCBRE Industrial Properties – Brokerage
4141 Inland Empire Blvd., Suite 100
Ontario, CA 91764
909.418.2158