march 2014 video webinar (2)
DESCRIPTION
Incorporating Video into the Marketing Strategy - The March, 2014 Entrepreneurs and Their Communities WebinarTRANSCRIPT
Entrepreneurs and Their Communities
RRDC REGIONAL RURALDEVELOPMENT CENTERS
Co-Sponsored by
Incorporating Video into the Marketing Strategy
Jeremy DoanRolling Plains Adventures
http://www.rollingplainsadventures.com/
Housekeeping Details• If you haven’t already done so, enter your
name/email address into the chat box• Session will be recorded• Feel free to type questions/comments at
any time
Online Marketing
Social Business Stats• 1 in 3 small businesses are using social media• 50% of people follow brands in social media• 2 out of 3 social media users believe Twitter influences purchases• 57% plan to increase social media budget• 84% smartphone owners use them for shopping experience
• 2 out of 3 will visit a mobile site• 1 out of 2 will share their online shopping experience
http://thesocialskinny.com/100-more-social-media-statistics-for-2012/
Why Video?
• Draws attention• Engages – “The Experience Economy”• Go behind the scenes• Visual• Versatile – Educates, allows company
personality to show, puts a face on your brand, and more
Video• YouTube – 2nd largest search engine• 60% of people prefer video over text• People spend 6 minutes on site with
video vs. 42 seconds with only text• Visitors are more likely to take action• 50% of visitors remember the site• 72 hours of video uploaded every
minute• 89 million people today will watch
online video• 92% of mobile video viewers will
share
• Increases brand recognition• Cost effective• Higher click-through rates for
emails• Increased conversions• Increased chances of front page
result on Google• 50% of mobile traffic is video
http://contently.com/strategist/2013/03/20/the-ultimate-case-for-video-marketing-infographic/http://blog.imageworksllc.com/blog/bid/323329/What-is-the-Value-of-Video-Marketing http://digiday.com/brands/celtra-15-must-know-stats-for-online-video/
BACKGROUND• Hunting, Lodging, Dining, Saloon, &
Recreational establishment• Started in the year 2000• Key personnel• Changes over time
• Target markets
Questions
• Why video?• How did you get started? • Equipment you use?• Do you take/encourage customer
testimonials?• How often do you post?
Questions
• Other online/social media efforts?• Mistakes you have made?• What about the future?
Rolling Plains AdventuresVideo Examples
• Interview with Jeremy Doan https://www.youtube.com/watch?v=HzcRCgHKZBg
• 2013 Hunting Highlights Video https://www.youtube.com/watch?v=_ejToQ6dMuM
• Humorhttps://www.youtube.com/watch?v=5c9z42gZZMg&index=18&list=UUr9oXAS2uvDEzyJqJCmI3Cg
• Enhanced Habitathttps://www.youtube.com/watch?v=8vCWIIxU3gU&list=UUr9oXAS2uvDEzyJqJCmI3Cg&index=7
Video Resources
• http://viewer.zmags.com/publication/88e2eb7c#/88e2eb7c/35• http://viewer.zmags.com/publication/88e2eb7c#/88e2eb7c/45• http://www.ag.ndsu.edu/agcomm/training/how-to-capture-quality-video
• http://blogs.howstuffworks.com/brainstuff/how-to-make-a-good-video/• http://blog.hubspot.com/marketing/how-to-write-a-video-script-ht• http://smallbiztrends.com/2013/09/online-video-small-business-marketing.html• http://www.rightsourcemarketing.com/marketing-strategy/a-blueprint-for-the-video-con
tent-marketing-revolution/
• http://www.marketingprofs.com/articles/2013/10928/five-killer-video-marketing-tips • http://
www.entrepreneur.com/article/226538?hootPostID=d22d415ce7c7492d33236225653d6263
FREE Online Curriculums
Direct Marketing of Specialty Food - http://go.unl.edu/directmarketingfood
Marketing Agritourism Online – http://go.unl.edu/agritourism
eTailing – Taking Charge of Your Online Presence - http://go.unl.edu/etailing
Online Marketing Resources
• Customer Testimonials - http://www.extension.org/pages/67269/use-customer-testimonials-as-a-marketing-tool#.UxS2_7XnZaQ
• http://srdc.msstate.edu/ecommerce/rebuild/ebiz/index.html
Follow us on
Blog - http://entrepreneursandtheircommunities.wordpress.com/
Facebook - https://www.facebook.com/eXtensionentrepreneurs
Twitter - http://www.twitter.com/extbizteam
Thank You! Mark your calendars2nd Thursday, 2:00pm ET; 1:00pm CT; 12 pm MT; 11:00 am PT
http://connect.extension.iastate.edu/etc-cop
– Next session – April 10th