E-BOOK PUBLISHING

Presented by Gini Graham Scott

My Background for E-Books• Published over 50 books• 20+ POD (Print-on-demand) books• 12 e-books drawn from POD books• Appearances on major media, including

Oprah, Good Morning America• Author of books on marketing, sales

Why E-Books Now

• Decline of traditional publishing• Publishers downsizing, editors laid off• Growing distribution networks• Ease and low-cost of publishing• Growing market – over 200,000+

e-books each year

Multiple Platforms for Book

• E-Book in a PDF format• Print-on-Demand (POD)• Kindle reader• iPad• Other book reader platforms• Article excerpts

Advertising and Promoting Your E-Book

Ad and PR Approaches

• Classified ads – Craig’s list, news media for subject area

• Banner and text ads on Websites• Google AdWords• Seminars and Workshops• Articles in print media or on Websites• Radio/TV interviews

Creating a Website or Webpage

• Setting up page on your Website or a mini-Website

• Using a landing or “squeeze” page

Creating a Squeeze Page

• One long sales page (about 1000-20,000 words • Compelling sales copy• “Buy Now” buttons• Autoresponder to collect e-mails• Payment arrangement with PayPals, Amazon,

credit card service• Fulfillment page for downloading book file• Stand alone Website or Website pages

Using the Social Media

• Major social media sites– Linked In (links)– Facebook (friends)– Twitter (followers)

• Specialized social media (ie: Tribe Hollywood)

• Build up links, friends, followers• Post announcement, events in groups• Become part of ongoing conversations

Creating Workshops/Seminars

• Set up your own programs– Promote through social networking sites like Meetup– Do your own PR, marketing

• Offer program to other organizations– Professional groups in your field– Local organizations, like churches, business groups,

community groups

• Various arrangements for programs(from free to a percentage of sales to paid gig)

Contacting the Media

• Using PR releases• Using a query letter to invite interviews• Sending an offering letter to offer articles

(preference for free information)• Using a PR Service, such as PRWire,

BusinessWire, NewsMediaConnection• Option to hire a publicist vs. doing your own PR• Contacting the local and national media by

phone

Contact Information

Gini Graham Scott, Ph.D.Changemakers425 Broadway, #115, Santa Monica, CA 90401 (310) 943-7541 6114 La Salle, #358, Oakland, CA 94611 (510) 339-1625 changemakers@pacbell.net www.e-bookpublishing.com

www.ginigrahamscott.com