networking self promotion
DESCRIPTION
Networking and Self Promotion presentation from The Real Business Club 12/09/2011TRANSCRIPT
Networking and Self Promotion Online
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
Networking and Self Promotion Online
1. Creating your network
2. Managing and maintaining your network
3. Promoting yourself online
4. Email Marketing
5. Tracking the Results
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
Five fast facts
Five fast facts
1. Creating your network.Setup your website
This is the base to send all referrals
Make sure it has a clear call to action
Link to your network
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
Five fast facts
1. Creating your network.Setup your social media profiles
Setup a blog
Join local online networking groupslike Networking in Berkshire
Some of the offline networkinggroups have an online versionyou can join like Business Biscotti.
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
Five fast facts
1. Creating your network.
Make sure all your profiles have a link back to your website
Include your contact details and a picture or logo
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
Five fast facts
2. Maintaining your network.Use an online service likeHootsuite (www.hootsuite.com)to manage your social media network.
Allows you to update multiple profilesfrom one interface.
Enables you to queue up posts in the future
They also have an app with all the same functions so you can keep up to date on the go
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
Five fast facts
3. Promotion.Many ways to promote yourself online.
Start posting blogs and messages via your social network
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
Five fast facts
3. Promotion.Setup a Google place
Submit yourself to search engines
Put listings on free directories
Send out press releases
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
Five fast facts
3. Promotion.Use online adverts such as
Google AdwordsFacebook AdsLinked In Ads
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
Five fast facts
3. Promotion.Go Viral
Five fast facts
4. Email Marketing.Use an email service such as Mail Chimpto manage and send out your email communications
HTML content
Tracking Links
Manage your mailing list
See who has opened your emails
See bounces
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
Five fast facts
4. Email Marketing.Use an email service such as Mail Chimpto manage and send out your email communications
HTML content
Tracking Links
Manage your mailing list
See who has opened your emails
See bounces
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
Five fast facts
5. Tracking the Results.Install Google analytics in your website
Gives you insight to how many peopleare visiting your site and how they are using it
Can view tracked visits from Mail Chimp
Can setup tracking links from your network
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
Five fast facts
5. Tracking the Results.Shorten your URLS
View URL track stats
Signup to use your own Short URL
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
For more information on our social media starter kit please contact us:
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
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