marketing b2b chap003[2]
TRANSCRIPT
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McGraw-Hill/Irwin Copyright 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
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Purchasing and
Materials Management
Chapter
Three
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McGraw-Hill/Irwin Copyright 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
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Key Points
Importance of Purchasing
Purchasing Philosophy
Supplier EvaluationTrends in Purchasing
Purchasing and Government
Ethics in Purchasing
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McGraw-Hill/Irwin Copyright 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
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Importance of Purchasing
Provide supplyJIT, Concurrent, EDI
Quality Lowest total cost
Total cost of ownership Outsourcing Economic order quantity Forward buying
Value Analysis Complexity Management
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Communication Freq JIT
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Forward Buying
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Purchasing Philosophy
Adversarial
Partnership / Preferred supplier
Single sourcing
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Supplier Evaluation
Buy-grid model Buy-phase model
Buy-class model Out-suppliers
In-suppliers
Multiattribute Decision Making
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8/14/2019 Marketing B2B chap003[2]
9/12McGraw-Hill/Irwin Copyright 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
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Trends in Purchasing
Trimming purchasing costs Centralizing
Using the Web
Outsourcing Stronger Relationship with sellers
Supply chain management Supplier relationship management
Cross-Functional Teams Professionalism
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11Purchasing and Government
Political and Social Goals Compliance programs Minority subcontracting
Department of Defense Nondefense Buying
Marketing to the Government
Fixed price Cost plus
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12Ethics in Purchasing
Moral codes of conduct, rules forhow someone should operate thatcan be followed in situations
demand. Receiveing Gifts
Access to Information Nondisclosure agreements