maximize your content to boost membership #hugs14 presentation

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Hunter Montgomery, CMO at Higher Logic and Jason Jue CMO at Triblio presented this deck at #HUGS14. See the full blog post and more tips at: http://www.triblio.com/blog/maximize-content-boost-membership

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  • 1. Maximize your Content toBoost MembershipHunter Montgomery, Chief Marketing Officer, Higher LogicJason Jue, Chief Marketing Officer, Triblio

2. About HunterChief Marketing Officer forLearn more at: http://www.triblio.com/blog 3. Chief Marketing Officer forAbout JasonLearn more at: http://www.triblio.com/blog 4. What Company Said: Our marketing mission is Content 2020Move from creative excellence to content excellence The corporate website is dead@jasondjue @jhmontgomeryjr Learn more at: http://www.triblio.com/blog 5. @jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog 6. Cokes Website@jasondjue @jhmontgomeryjr Learn more at: http://www.triblio.com/blog 7. Learn more at: http://www.triblio.com/blog 8. How to feed the content beast?Learn more at: http://www.triblio.com/blog 9. Community Content is a Type of UserGenerated ContentLearn more at: http://www.triblio.com/blog 10. User Generated Content ImportanceM O R E C O N T E N T !Note: of top 286 brands, avg number/brand on YouTube, Octoly@jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog 11. User Generated Content ImportanceB E T T E R C O N T E N T !Consumer reviews aretrusted nearly 12x morethan descriptions thatcome from manufacturers.Source: eMarketer@jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog 12. Website is a Community@jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog 13. Learn more at: http://www.triblio.com/blog 14. Maximize Community Content to BoostMembership-Todays Tips1. Keep premium content for your community members2. Repurpose content to different formats3. Use community sites to promote events4. Create content hubs to extend marketing campaigns@jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog 15. Maximize User Generated Content1. Keep premium content for your community@jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog 16. 1. Keep Premium Content for CommunityMicrosoft Dynamics: upcoming webinars require registration.Archived ones require membership.@jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog 17. 1. Keep Premium Content for CommunityLearn more at: http://www.triblio.com/blog 18. 1. Keep premium content for communitySatmetrix: Archived presentations from conference require membershipLearn more at: http://www.triblio.com/blog 19. Maximize User Generated Content2. Repurpose community content for website, TVad, blog post, newsletter, magazine, ebook, andsocial networksLearn more at: http://www.triblio.com/blog 20. 2. Repurpose Community Content-Website@jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog 21. 2. Repurpose Content-TV AdLearn more at: http://www.triblio.com/bloghttps://www.youtube.com/watch?v=XokGFN86ljc 22. 2. Repurpose Content-Top Posts@jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog 23. 2. Repackage Content - eBooks and Tweets@jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog 24. 2. Repurpose Content-Magazine and Newsletter@jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog 25. Halftime Q&AJason D. [email protected]@jasondjue @jhmontgomeryjrHunter [email protected] more at: http://www.triblio.com/blog 26. Maximize User Generated Content3. Use community to promote conferences@jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog 27. 3. Promote Conference-Microsite@jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog 28. 3. Promote Conferences-Microsite@jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog 29. 3. Promote Conferences@jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog 30. 3. Promote conferencesLearn more at: http://www.triblio.com/blog 31. 4. Use Community Content to EnticeRegistrations and MembershipLearn more at: http://www.triblio.com/blog 32. Learn more at: http://www.triblio.com/blog 33. More Tips1. Place free news to generate traffic next to premium content2. Morph your public blog into your community3. Enable contributions to be socially shareable4. Insert multiple CTAs in free content areas@jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog 34. Q&ALearn more at: http://www.triblio.com/blog 35. Learn more at: http://www.triblio.com/blog 36. More tipsLearn more at: http://www.triblio.com/blog 37. Free news next to premium contentLearn more at: http://www.triblio.com/blog 38. Free news next to premium contentLearn more at: http://www.triblio.com/blog 39. Morph blog into communityLearn more at: http://www.triblio.com/blog 40. For proprietary communities consider LinkedInLearn more at: http://www.triblio.com/blog 41. Insert CTAs where you have free content1st CTA2nd CTA3rd CTA4th CTA5th CTA6th CTALearn more at: http://www.triblio.com/blog 42. Insert CTAs above fold on home pageLearn more at: http://www.triblio.com/blog 43. Learn more at: http://www.triblio.com/blog