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MAKING INNOVATION HAPPEN

Overview

Wednesday, 15 December 2010

• A SECURE, SCALEABLE AND SIMPLE PLATFORM

• AN INTERNAL SOCIAL INNOVATION NETWORK

• RICH COMMUNITY MANAGEMENT CAPABILITIES

• CAN BUT NEED NOT INTEGRATE WITH EXISTING PROCESSES

• CAN OPEN UP SAFELY TO EXTERNAL ECOSYSTEMS

• CAN BE UP AND RUNNING WITHIN TWO WEEKS

WHAT IS MILLIONBRAINS?

We introduce the dynamics of social networks to Internal and Open Innovation processes

MillionBrains is a high-end, specialist provider focusing on innovation and talent matching within large organizations


DRIVING INNOVATION CULTURE & TALENT

CULTURE/PEOPLE IDEATION SOFTWARE CROWD/OUT SOURCING

Innovation Value Add

- FMCG- Retail- Consumer electronics- Medical- Telco’s

- New Cities- Ageing Populations- Environment

MILLIONBRAINS SECTOR CAPABILITIES

- Charities- Societal entrepreneurship

MillionBrains is a simple, secure and scalable platform that is designed to be quickly implemented


• Ease of deployment

• Matching community to business goals

• Keeping the community active and healthy

• Core features are now table stakes

• Service matters even more

• A marketing focused vision is key

HOW DO WE STACK UP?

We tick all the key attributes identified by Forrester Research (Community Platforms, Q4 2010)

We speed up the ideation process and produce more ideas more quickly by deeply involving you staff and trusted partners


PROCESSES, TOOLS AND TECHNOLOGIES

PITCHSTAGE

PROCESS

WEIGHT

EXCITE STORM REFINE FOCUS

- Scoping idea- Idea owner- Time frame

- Gather followers- Capture ideas- Co-create- Brainstorm- Reposition

- Identify rival products- Differentiation- Analogs/antilogs- Extract existing knowledge/talent

- Define key attributes- Define delivery- Outline model

- Find an Anchor - Product Plan- Pricing - Social team- Feedback loops

TECH TOOLS

- Templating- Dynamic match- Talent tagging- Ideas/Challenges

- Threading- Social dynamic- Grouping- Co-creation- Scorecarding

- Collaboration tools- Tap KM systems- Schedule sessions- Dynamic Alerts- Moderation tools

- Product template- Leader-board- Polling

- Business Pitch- Project Plan

- Announce/post seasoned idea- Celebrate talent

- Ideas Bank- Ideas Teams

MillionBrains does not need to integrate with your existing systems and is the “fuzzy” end of ideation


TECHNICAL CAPABILITIES

These are some of the key capabilities identified in recent work by Forrester Research ( Community Platforms, 1Nov 2010)


4. MEGA-TRENDS

1. IN-HOUSE 2. PARTNERS

3. PUBLIC CHALLENGES

FOUR MODES OF DEPLOYMENT

- Secure SaaS implementation- Specific security procedures- Bulk data import- Bespoke modules & tools- Open/closed/by-invitation- Advanced admin tools- Bespoke API integration

- Secure SaaS implementation- Bespoke interface- Open social modules- Content management tools- Basic admin features

- Open social network tools- Seeding to communities- Monitoring tools

- Open/closed social processes- Content management tools- Grouping/partnering modules- Monitoring/admin tools

MillionBrains engages with its clients through a 2-day workshop and can implement a community within 2 weeks


1. In-House

Example: ARLA FOODS

- Commissioned by HR- Implemented internally as ArlaBrains- 1000 initial users initially- Stage gate process to qualify ideas- Innovator “Hall of Fame” - Monthly prizes for best ideas- Feeding into Arla Projects pipeline- Supported by the CEO


2. Partner Sites

Example: IDEASPACE GLOBAL

- Part of Global Entrepreneur Week (GEW)- Global event attracting 8m people- Supported by 60 governments world wide- IDEASPACE is a GEW online community- IDEASPACE is a charity based in the UK- Powered by MillionBrains


3. Public Challenges

MILLIONBRAINS.ORG

- The open MillionBrains community- Prizes for solutions to specific challenges- Collaborative social platform- Brainstorming and idea generation tools - Semantic matching of skills and challenges- Advanced moderator tool kit


4. Mega-Trends

Example: NewCITIES

- Powered by MillionBrains- By invitation only community- Closed - Advanced admin features- Advanced publishing tools


Contact us for a2-day workshop or free demo

CONTACT OUR CEO, SAM KONDO STEFFENSEN [email protected]


mailto:[email protected]

mailto:[email protected]

mb way nov2010

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