media for the new mainstream™

www.MultimediaNova.com • www.MulticomMedia.ca • www.LinguaAds.com • www.TalentOyster.com • www.NewswebPrinting.ca

http://www.mmultimedianova.com/


http://www.multicommedia.ca/




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“Fiercely Canadian” and Proud of Our Roots

http://www.MultimediaNova.com/


3www.MultimediaNova.com

Canada’s New Mainstream™

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We believe that Canadians come together on commonalities. We reject the notion that diversity is based on colour, gender, sexual orientation or religious belief.

• Cosmopolitans with a “citizens of the world” attitude who chose Canada as their home.

• Comfortable with our own identities

• Shared citizenship based on commonalty not on difference

• Enjoy the stimulation that exists within a diversity of people

• Want to contribute their own perspectives on affairs and events of global village

• Expect our institutions to be reflective, accessible and inclusive

• Open and eager to interact with the peoples of our nation and those of the globe

• Believe wholeheartedly in civic responsibility and are eager to participate




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Who We AreMultimedia Nova Corporation (www.MultimediaNova.com)

120 full time employees speaking 18 languages – 30+ reporters from around the world.

Multimedia Nova’s wholly owned subsidiaries include:

Multicom Media Services (www.MulticomMedia.ca) - 25 publications (newspaper, online and speciality supplements) in Ontario including:

NewsWeb Printing & Distribution Corporation (www.NewswebPrinting.ca) printing

▶Corriere Canadese - Italian daily distributed with la Repubblica

▶ Tandem Weekly - English language, weekend edition edition of Corriere Canadese

▶ Correo Canadiense - Spanish language weekly

▶ Nove Ilhas - Portuguese weekly

▶ Vaughan Today - the award-winning English language weekly distributed throughout Vaughan ▶ The Town Crier - 9 English monthlies in Toronto’s core communities

▶Insieme - Italian Weekly in Montreal










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Who We Are (continued)

• DMS provides clients with Strategic and Media Planning, Cultural Research and Insight and Creative Development along with cost effective ad production and adaptation.

• Lingua Ads Services (Lingua) helps corporations, governments and agencies execute media plans in Canada’s diversity markets.

• One phone call accesses a more than 400 partners working in 40+ languages with a reach exceeding 4 million households

• DMS structures the campaign taking into account the target and Lingua ensures that plans are completed efficiently and effectively

A combined strength, second to none




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Partner Media Network & ReachUnparalleled reach into Canada’s Diverse Communities

DMS Network of Partner Publishers

430 Newspapers

95 Websites

35 Broadcasters (Radio, TV)

550 TOTAL MEDIA PROPERTIES

Over 40 Languages

Approx 4,100,000 households

* As defined by Statistics Canada




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Partner Media Network: Approach

Our Media Partner Network has taken years to develop and is Unique to the Industry

• Partnership Approach

• Based on a selection process that considers more than simple circulation and frequency

• Connects clients directly to the markets they wish to target

• Extends our infrastructure deep into the market

• Unique insights and valuable production and creative development capabilities.

• Replaces the ‘shotgun’, all audiences, media buy with a targeted, ‘rifle shot’ approach

• Transcreated ads not just straight translation.




Editorial boards: Two-way access

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Our Market

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• On average, they own their home within 3 years of arriving to Canada a car within 18 months and computer almost immediately

• Over half of new Canadians possess a post-secondary degree (more than double the national average)

• They are 20% of the Canadian population but hold half of the PhDs and 40% of the MAs

• 4 times more likely to live in a multi-generational household

• 98% report that coming to Canada was first choice

• Cultural newspapers and online websites are the primary resources for new Canadians to access vital information: a growing cultural population has lead to an explosion of cultural media




Our Clients

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• Quick Service Restaurant: Pizza and Fried Chicken are the fastest growing food options in China and India making Canadian Chinese and the Canadian South Asian communities attractive markets for this category in Canada.

• Pharmaceuticals: so called “Healthy Immigrant” effect wears off within 10 years of residence in North America leading to much higher incidence of many North American Lifestyle diseases than was previously understood (i.e., hypertension, obesity, diabetes).

• Infant Nutrition: In India it is illegal to market food products aimed at children under 24 months therefore Canadian South Asian first time mothers will have little or no exposure to any of the leading competing brands in Canada.

• Travel: Every major tourist location in Europe has spent millions of dollars each over the past 5 years trying to attract tourists from the burgeoning middle class of Asia making Canadian Asians a viable target for Canadian travel operators looking for previously untapped markets.

• Labour: (Workplace injuries-Ontario): Polish and Aboriginal workers occupy disproportionately large segments in key industrial sectors that suffer the highest incidences of the most common workplace injuries. These populations are focused in communities outside the accepted major centres in Ontario and therefore would not be reached in any meaningful way through traditional mainstream outreach.

www.MultimediaNova.com

Proprietary Insights

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We have uncovered numerous and valuable insights during the course of conducting research in preparation of campaign executions for clients in key market segments. These have been used to maximize message impact. The following are a few examples.

Maximize the impact of your message




Talent Oyster

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• Unique Canadian Job Board reaching the hidden talent pool of the multicultural communities

• Gives employers direct access

• Diversity is about finding better candidates.

• Provides candidates where employers don’t normally look

• Immigrants, minorities and aboriginals.

• Communities-based and truly unique, diverse, inclusive and effective

• information on skills development, upgrading and career enhancement

Access to Hidden Talent and Community Resources

English • French • Mandarin • Cantonese • Punjabi • Urdu • Hindi • Tagalog • Vietnamese

• Arabic • Spanish




The Canadian Experience

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• Readable, attractive material on Canada’s rich history to newcomers and first generation Canadians

• Civic, political and social development of this country, and the more recent changes simply not understood or shared by a growing majority of newer Canadians.

• This lack of a common historical vocabulary and knowledge severely weakens us as a nation.

• Nationwide project designed to provide unique Canadian history content on a regular basis, free of charge, to over 400 partner publications.

The Canadian Experience series will make a major contribution to Canadian unity and the education of its citizens.

• 52-week series of 800-900 word columns

• Written by established historians.

Column topics and themes include:Prime Ministers • Canada and War • Canadian Political Parties • Multiculturalism in Canada • Culture • First Nations’ French-English Relations • Canada and Britain • Canadian Policy • Ottawa’s Provincial Relations

Themes, column titles, content and authors have been established by our distinguished Editor, prominent historian Jack Granatstein.Other contributing authors: David Bercuson, Michael Bliss, Robert Bothwell, Patrick Brennan, Penny Bryden, Adam Chapnick, Norman Hillmer

An historic initiative for our multicultural audiences and partners



Thank You!

This presentation is available for download at;

www.MultimediaNova.com/cjf

Multimedia Nova Corporation is a publicly traded Canadian Corporation105 Wingold Avenue, Toronto, Ontario CANADA M6B 1P8

• www.MultimediaNova.com •Tel: 416 785-4300 • Fax: 416 785-7350 • Email: [email protected]

“Media for the New Mainstream” and “New Mainstream” are registered trademarks of Multimedia Nova Corporation

Multicom Media Services www.MulticomMedia.ca

•Diversity Media Services

www.DiversityMediaServices.com | www.theNewMainstream.ca•

Lingua Adswww.LinguaAds.com

•NewsWeb Printing & Distribution

www.NewsWebPrinting.ca•

Talent Oysterwww.TalentOyster.com

Multimedia Nova Corporation is a publicly traded Canadian Corporation105 Wingold Avenue, Toronto, Ontario CANADA M6B 1P8

• www.MultimediaNova.com •Tel: 416 785-4300 • Fax: 416 785-7350 • Email: [email protected]

“Media for the New Mainstream” and “New Mainstream” are registered trademarks of Multimedia Nova Corporation

http://www.diversitymediaservices.com/

http://www.diversitymediaservices.com/

http://www.thenewmainstream.ca/




media for the new mainstream™

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multicom media services

lingua ads services

canadas diversity markets

english monthlies

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