Mining the Social Web to Analyze the

Impact of Social Media on

Socialization

Thursday

February 13, 2014

Md. Nazmus Sadat Muhammad Tasnim Mohiuddin Ahmed Sayeed Faruk Shibbir Ahmed

• Objective of this Research

• Social Media & Socialization

• Social Media for Re-socialization

• Social Media on Anticipatory Socialization

• Experimentation Environment for Social Media

Mining the Social Web

Hashtagify

• Methodology of Analyzing Twitter Hashtags

• Experimentation Results with Twitter Hashtags

• Conclusive Results from Graphical & Statistical Analysis of Selected Hashtags

Overview

2

Objective of this Research

• To Investigate the Role of Social Media in Socialization Process

• To Assess the influence of Social topics in Social Media

• To Observe how Social Media assist People in Group Socialization

• To Analyze the Impact of Social Media as Agent of Socialization along with Family, Peers or Age mates, Teachers, Literature and Mass Media

3

Social Media & Socialization

Socialization

Process of moulding & shaping the personality of a human being

Social Media

Interaction between people in virtual

communities & networks in which they

share, construct and swap ideas and

information

4

Social Media for Re-Socialization

Can Social Media help to Re-socialize Drug Addicts?

Radical Change of Social Role of individuals in Social Media

due to the mobility of virtual life

Experiment conducted by Dutch organization

ikgebruik.nl

Finding drug addicts in society properly

Helping them to set up a Facebook profile

Guiding them to make better friends online

Helping them to gain self confidence and adapt to noble qualities of better Facebook friends

5

Social Media influence on Anticipatory Socialization

- Merton

“A process by which people socialize themselves into the

culture of a group with the anticipation of joining that group”

Influence of Social Media

Social Media users can assess the customs and standards of an organization and adapt themselves accordingly before joining that organization.

Facebook Statistics [Jan, 2013]: total no. of Pages ~ 50 million ; average no. of posts per page ~ 36; a user connects with 80 pages/groups on average.

All Social Media Statistics [Oct, 2013] ~ 1.61 billion users worldwide using social media channels of Facebook, Twitter, Google+, Instagram etc.

6

Experimentation Environment [Mining the Social Web]

Install VirtualBox

Setup Virtual Machine & Access IPython Notebook

Install Vagrant

Clone Github Repository of Mining

the Social Web

Initialize Vagrant Access IPython

Notebook

Create OAuth Access Token Credentials

Create a demo app to get OAuth credentials in Twitter’s

Developer Website

Obtain Twitter API Access

Use Consumer Key, Access Token etc. to create Twitter

API Connection

7

Experimentation Environment [Hashtagify]

• Most Advanced Twitter Hashtags Search Engine since 2011

• This free tool promotes best research using Hashtags of Twitter by finding and understanding them in a quick, intuitive and visual way

• Allows to search among 25,403,098 Twitter Hashtags from 1,717202,262 tweets

• Hashtagify helps to find metrics -

Hashtag Popularity

Related Hashtags with Correlation

Hashtag Trends

8

Why Analyzing Social Media with Twitter Data?

Twitter’s Accessible APIs, Inherent Openness and Rampant Worldwide Popularity as a Social Media motivates to zoom in on.

Statistics also show that 26% of social properties possess better performance in posts with hashtags.

9

Methodology of twitter Hashtags Analysis

Based on the analysis of tweets & hashtags with higher frequency by mining Twitter data, we selected 7 keywords related to Socialization

# society

# culture

# religion

# family

# politics

# history

# art 10

Society P:51.4

News P:86.4 C:1.7%

Culture P:60.8 C:3.5%

Novosti P:63.1 C:1.7%

Brand P:61.8 C:1.5%

Economy P:62.3 C:2.6%

Humane P:31.2 C:1.7%

Technology P:67.8 C:3.2%

Mobile P:68.6 C:1.5%

Life P:75.1 C:2.9%

Politics P:67.2 C:2.1%

Experimentation Result with #Society

11

Culture P:60.8

Art P:75.6 C:8.6%

Novosti P:63.1 C:2.3%

Travel P:75

C:4.5%

Arts P:66

C:2.6%

History P:64.5 C:4.1%

Web P:64.8 C:1.9%

Music P:85.4 C:3.8%

Media P:66.3 C:2.4%

News P:86.4 C:2.5%

Popular P:58 C:2%

Experimentation Result with #Culture

12

Religion P:58.5

Faith P:65.8 C:6.9%

God P:70 C:8%

Islam P:69.8

C:12.7%

Universal P:49.6 C:3.1%

Jesus P:70.6 C:3.8%

Atheist P:57

C:4.6%

Christian P:61.6 C:3.6%

Atheism P:60.1 C:12%

goharShahi P:47.6 C:3.6%

Christianity P:51.9 C:4.8%

Experimentation Result with #Religion

13

Family P:75.7

Friends P:75.2 C:4.3%

Happy P:77.5 C:2.3%

Funny P:73.8 C:1.9%

Love P:86.4

C:13.4%

Fun P:73.8 C:2.4%

Fashion P:77.6 C:1.7%

Travel P:75.1 C:1.8%

Music P:85.4 C:1.8%

Unbreakable P:55.6 C:2%

44millionbeliebers

P:58 C:2%

Experimentation Result with #Family

14

Politics P:67.2

Syria P:81.4 C:9.2%

Iran P:73.6 C:6.8%

Fox P:63.1 C:5.9%

USA P:76.2 C:4.9%

News P:86.4 C:25%

Iraq P:69.6 C:6.4%

Health P:74.3 C:5.3%

Euronews P:57.6 C:4.9%

World P:69.7 C:8.7%

Egypt P:78.7 C:8.9%

Experimentation Result with #Politics

15

History P:64.5

NAZI P:49.8 C:1.3%

art P:75.6 C:1.5%

ebay P:66.9 C:1.4%

Culture P:60.8 C:2.4%

Honored P:52.6 C:1.6%

Travel P:75.1 C:1.4%

Education P:68.3 C:1.2%

12times platinum

P:39.4 C:2.2%

Diamond P:56.2 C:1.7%

WWII P:49.7 C:1.7%

Experimentation Result with #History

16

Art P:75.6

Love P:85.4 C:3.7% Fashion

P:77.6 C:3%

Drawing P:61.7 C:4.8%

Artist P:64

C:3.7%

Photo P:75.2 C:3.1%

Design P:71.3 C:4.6%

Painting P:60.6 C:5.5%

Photography P:77.2 C:5.5%

Illustration P:57.8 C:2.8%

Music P:86.4 C:3%

Experimentation Result with #Art

17

Analysis of Hashtags Trends

20

30

40

50

60

70

80

-8 -7 -6 -5 -4 -3 -2 -1 0

Po

pu

lari

ty (

on

sca

le o

f 1

00

)

Weeks ago

Art

Culture

Family

History

Politics

Religion

Society

Comparison of Popularity Trend of Hashtags related to Socialization During November & December, 2013 18

Statistical Analysis of Selected Hashtags

Most of the selected

Hashtags have Mean

Popularity Rating > 50

Hashtags Mean Standard Deviation

Society 59.222 3.011

Culture 44.667 2.162

Religion 43.024 1.333

Family 68.611 5.567

Politics 58.156 1.491

History 51.222 1.031

Art 68.444 0.497

Popularity Rating of

selected Hashtags does

not fluctuate much 19

Conclusions

• Investigating an important aspect of social networks – how social networking indicates positive effect in Socialization Process

• Illustrating the influence of Social topics in Social Media by popularity and correlation of hashtags related to Socialization

• Recalling that Social Media help people grasp the core of a culture, society, religion, politics, history or any other philosophy.

• Analyzing the Impact of Social Media as Primary Agent of Socialization along with Family, Peers or Age mates, Teachers, Literature & Mass Media

20

Any Question or Suggestion is

Welcome

Mining the Social Web to Analyze the Impact of Social Media on Socialization