miracle tea logistics tutory
TRANSCRIPT
MIRACLE TEA
KASSANDRA CUADRO CARLOS NARVÁEZ CAROLINA JARRIN JOSELYN VARGAS
Tutor: Max Galarza
Grade: 9/10
Mission and Vision
MissionDevelop, produce and distribute natural products with an excellent quality in the
Ecuadorian market, searching for the best way to improve the quality of life of our clients and guaranteeing our sustanaible growth through social and environmental.
Vision Through innovation and the willingness to improve the health of our clients, obtain
market share, searching to globalize our products. Guaranteeing our growth through a correct development
Produce and distribute a tea based on soursup leaves, stevia and dehidrated oranges, with the purpose of
improving the health and wellbeing of people.
General Objective
Strengths and Weaknesses
Strenghts
• Agro-ecologic• Beneficial for the health • No need of prescription • No counter indications
Weaknesses
• Limited capacity of productions
• Higher costs in comparison to competitors
• People doesnt recognize the benefits of the soursup leaf.
• Financial limitations
Opportunities and Threats
Oportuninities • The ecuadorian market is
having a tendency in consuming products that are beneficial for the health.
• Ecuadorians are developing a environmental responsability preffering to consume organic products.
Threats • New Taxes • Competitors have a massive
production .
MIRACLE TEA
Ingredients: Dehidrated soursup leavesDehidrated stevia leavesDehidrated oranges
Logo and Slogan
A natural and delicious way to care of you
Benefits that bring the consumption of the soursup leaf • Alternative treatment for cáncer
• Uric acid treatment
• Reduce back pain
• Helps the correct function of the inmunologic system, prevents infections.
• Benefits for treating eccema and reumatism
• Treatment for ulcers
• Diabetes treatment
Production
• 3 hours
Purchase of raw materials
• 30 minutes
Clean and classify • Orange
• 4 hours
Deshidratation of the fruit
• 30 minutes
Deshidratation of the soursup leaf • 3 hours,
packing and labelling
Packing and final product
Sources of Raw materials
Soursup leaves – Santa Elena
Sources of Raw materials
Oranges- Mercado Mayorista Guayaquil
Sources of Raw materials
Stevia Leaves- Ambato
Target Market Demographic characteristics
•Age range: 18-65
•Gender: Male and female
•Middle and upper class
Characteristics and preferences
Preferences: search for products that are beneficial for the health
Tastes : hot and cold beverages (miracle tea may be consumed until 24 hours later )
Values: Loyalty and simpathy
Distribution and Production
Future Distribuitors
*Clean Food – Urdesa
*Gourmet Market – Via
Samborondón
Deliveries to the whole country
DISTRIBUITORS
C.C. Albán Borja local #34
, Guayaquil-Guayas- Ecuador.
Galería del Sol local #19,
Machala – El Oro- Ecuador.
The production
will take place on:
Facebook: Miracle.Tea.EC
Instagram: MiracleTea.EC
Outlook: [email protected]
Whatsapp: +593994363326
Price •Each Box of tea includes 10 tea bags. Each bag may produce until 2 liters of tea. $5.00
The Business
Joselyn Vargas – 25%
Kassandra Cuadro – 25%
Carolina Jarrín – 25%
Carlos Narváez – 25%
The type of business will be a partnership
Costs of Materials INITIAL INVESTMENT PRICELABEL DESIGN $ 25,00SOURSUP LEAVES $ 84,80STEVIA LEAVES $ 70,75ORANGE $ 54,00TEA BAGS $ 127,20PACKAGE $ 212,00DEHIDRATED $ 650,00TABLE $ 90,00TOTAL $ 1.313,75
Indirect Costs
Price Monthly Cost Label Design $ 25,00 $ 25,00
Transport $ 13,00 $ 52,00
Utilities $ 300 $ 300
TOTAL $ 377,00
Bibliography https://www.google.com.ec/maps/place/Mercado+Transferencia+de+Viveres/@-2.0882269,-79.9551505,14z/data=!4m5!3m4!1s0x902d0d14f521af9f:0x5b26fa44164350a0!8m2!3d-2.0885329!4d-79.9437532
http://xn--tierra-islea-khb.com/beneficios-para-la-salud-de-las-hojas-de-la-guanabana/
http://te.innatia.com/c-otros-tes-infusiones/a-te-de-guanabana-beneficios-para-tu-salud-y-como-prepararlo-6229.html
http://www.natursan.net/como-hacer-una-infusion-de-hojas-de-guanabana/
http://www.cancer.vg/es/annona-muricata-guanabana-graviola