MEMBERS:MAYRA FREIREANAIS MACÍAS MA. LOURDES LEÓNANDREA SOLORZANO

MEMBERS:Ivette CarranzaMa. Lourdes LeónAnais MacíasGary RuilovaAndrea Solórzano

LECTURE: MAX GALARZA

Veggie’s CookiesEnglish II – B 2016

Grade:10

Nutritive and delicious product.

No affecting pocket

Grow as a companyLocal and National level

VEGGIES Supply the local market Nutritional product.

GENERAL OBJECTIVE

 

•Produce cookies with different types of vegetables or fruits that capture customer attention.•Provide professional work with high quality products.

•To project the growth and expansion of our company nationwide.

SPECIFIC OBJECTIVES

Protein rich product

Artisanal cookies

Clean brand image

Lower productions costs

No experience in the market

Low production

Unrecognized product

First vegetables cookies in Ecuador

Responsable and fast suppliers

Quick access to customer through social networks

Near indirect competitors.

Bad habits, and rebuff of vegetables.

PRODUCT

Veggie cookies are homemade cookies of vegetables, currently there are four flavors: Carrot, Sweet Potato, Squash and Beetroot, each cookie has a different color and texture.

These cookies are different from others in the market, because of their main ingredients (vegetables)

The cookies do not have artificial colors, the color of cookies is typical of the vegetable, and are sweetened with brown sugar in low quantities because the vegetables already have their own sweeteners.

DESCRIPTION OF THE PRODUCT

A package of Veggie's Cookies consists of 4 cookies of different flavors in a transparent plastic little bag that is closed with a colored ribbon and an adhesive with the logo of VC.

PRICE

Ingredients Cost per packageFlour $ 0,08Butter $ 0,11Eggs $ 0,04Vegetables $ 0,05Sugar $ 0,15Packcages $ 0,03Total Cost $ 0,46Price $ 1,25

Considering it is a handmade product, and taking into account the ingredients, Veggie's Cookies are sold at an affordable price compared to other brands of cookies on the market

PROMOTION

Facebook

Instagram

PLACEConsumer Profile

Families and individuals in Guayaquil, who have a

medium and high purchasing power, and are

willing to consume an innovative and nutritious product with vegetable.

However… The market segment to

which the product is focused is mainly

children and teenagers.

Currently…Veggie's Cookies only has

social networks as a distribution channel.

But…The main objective is that

veggie's Cookies are sold in schools’ bars in Guayaquil

D.I.C.E THEORY

Duration

Integrity

Commitment

Effort It is an important indicator of the probability of success of a project based on objective measures; it is a very useful tool for the leadership of an organization and thus be able to manage programs of change and implementation of strategic initiatives.

• The total duration of the project related with production.

• Measured through frequent revisions, as this will have a greater probability of success

• Take into account the achievements and challenges

Duration

• The project team's ability to execute successfully

•The ability of the project leader

• The team must be integrated to solve problems, have a good communication and a nice work environment

Integrity

• Levels of support• The level of

commitment of the highs directors and the employees to know how prepared they are for the changes

• Commitment to provide a quality product

Commitment Effort

• How much effort will it require to implement

• The effort given by the team members to comply with the goals

D + (2 x I) + (2 x C 1 ) + C 2 + E

DICE FORMULA TO DETERMINE SUCCESS

A DICE score: Between 7 and 14 is in the "Win" Zone (very likely to succeed) Between 14 and 17 falls in the "Worry" Zone (hard to predict success) Higher than 17 falls in the "Woe" Zone (indicating high unpredictability or

likely to not succeed)

DICE FORMULA

Duration< 2 months = 12-4 months = 24-8 months = 3> 8 months = 4

Team Performance Integrity

Very good = 1Good = 2Average = 3Poor = 4

Commitment (SM) Clearly and strongly communicate the need = 1 Seem to want success = 2 Neutral = 3 Reluctant = 4

Commitment (Local)

Eager = 1 Willing = 2 Reluctant = 3 Strongly Reluctant = 4

Effort < 10% additional = 1 10-20% additional = 2 20-40% additional = 3 > 40 % additional = 4

SUCESS OF THE PROJECT

D + (2 x I) + (2 x C 1 ) + C 2 + E

Duration: 2 – 4 month = 2 Integrity: very good = 1 C1: Seem to want success=

2 C2: Eager = 1 Effort = 20 – 40 %

additional = 3

2 + (2 x 1) + (2 x 2) +1+3

2 + 2 + 4 + 1 + 3= 12 //

Between 7 and 14 is in the "Win" Zone (very likely to succeed)

SOURCES

4 Ps of Marketing. (s.f.). Obtenido de Buenos Negocios: http://www.buenosnegocios.com/notas/324-las-4-p-del-marketing

Wikipedia. (2016). Obtenido de DICE FRAMEWORK: https://en.wikipedia.org/wiki/DICE_framework