mississauga’s - carassauga festival€¦ · mississauga is home to cultures from around the...

sponsorship program 2014

Mississauga’s

may 23, 24 & 25

Carassauga Sponsorship 2014

Carassauga 2013 sponsors

Our Sponsors Mean The World to Us!

Funders

Title Sponsors

TM

Commercial & Financial Printers

www.pristineprinting.com

Transit Sponsor

Passport Print Sponsor

Marketplace Sponsor

Media Sponsors

World Traveller Sponsor

Website Sponsor

Taste Exotic Dishes…See Breathtaking Performances…Experience Cultural Diversity 1

Carassauga history

The 2014 Festival offers an excellent opportunity for investment of marketing dollars. The Festival offers a wide range of sponsorship levels from Presenting Sponsor through to Community Sponsors. There are sponsorship opportunities for everyone.

Carassauga Festival is an incorporated non-profit volunteer community organi-zation that is now in its 29th consecutive year of operation. This year's event takes place May 23rd, 24th and 25th, 2014.

In 2013 Carassauga hosted 28 Pavilions, representing 72 cultures, located in various cultural and recreation centres within the City of Mississauga. Pavil-ions included Africa, Brazil, Canada, Caribbean, China, Croatia, Cyprus, Egypt, Greece, Hawaii, India, Indonesia, Italy, Iraq, Jamaica, Korea, Latin America, Leb-anon, Malta, Pakistan, Philippines, Poland, Portugal, Serbia, Slovakia, Thailand, Turkey and Ukraine.

During the Festival weekend, guests visit multiple Pavilions. Once inside a Pavilion, guests are surrounded by the sights, sounds, tastes and aroma of the country in which they are visiting. Each Pavilion depicts the culture of the country of origin and provides a line-up of entertainment offered throughout the three days.

The Festival is an important annual event in Mississauga’s cultural and com-munity calendar and its popularity has steadily increased in recent years. Last year 309,223 visits were recorded at the Festival and 4,182 artists, artisans and performers provided entertainment. Carassauga is the largest multicul-tural Festival in Ontario and is now recognized as the second largest cultural Festival in Canada in terms of visits and ethnic diversity. Carassauga has been included in the Top 100 Festival Events of Ontario for the past six years.

Ethnic marketing is increasingly becoming a major focus to businesses as the diversity in the community increases. Carassauga Festival of Cultures is all about ethnicities and presents a significant opportunity for companies to focus their marketing advertising and awareness of products and services that can be targeted to a diverse multicultural audience of Festival visitors.

Welcome to


Be a Carassauga partner in 2014!

Sponsorship broadens your competitive edge by giving a greater presence which can increase your awareness and enhancing your company image. Sponsorship is the fastest growing form of marketing!

No matter the size of your company, significant benefits can be gained by sponsoring Carassauga Festival of Cultures providing you with a venue that can be leveraged to enhance your company’s visibility and image, differentiating you from competitors, Carassauaga enables you to develop closer and deeper relationships with your customers, both existing and potential and showcasing your services and products.

Heightened sponsor visibility arising from the positive publicity of events that attract large attendees can be a most effective marketing tool. Every sponsor seeks the widest exposure possible, in both print and electronic media, to increase the visibility.

Carassauaga has a 29 year history of success for our sponsors that support the Festival, while increasing the benfits they gain in return. It is why we have such a long history. Become a sponsor for 2014 today!

Snapshot of our 2013 Publicity Campaign

Media Value is estimated at over $191,320 Media coverage

• Newspaper/magazine ads - coverage in 6 newspapers, 13 ads, total circulation 6,760,000, 3 magazines, ad & editorial - total circulation 131,500

• Media Launch – covered by 12 media high profile outlets

• Coverage highlights included: • Articles about Carassauga in the Toronto Sun, Toronto Star, 24hrs, Snap South Mississauga, South Asian Focus • Live CP24 Breakfast appearance Poland, Serbia, India, Korea, Peru and Bolivia • Several radio interviews including 680, Newstalk 1010 and CHIN • Jewel 88.5 and Jewel 92.5 family pack giveaways • Rogers TV Daytime Peel - 36 hours of programming

• Broadcast Coverage – 11 segments • Radio Coverage on 7 radio stations • TV Coverage on 4 TV stations • Digital/Online and Event Listings Coverage – 46 postings

• Promotional Partners • Z103.5 • Toronto Sun//24HRS • Rogers TV

"As Canada’s sixth largest city, Mississauga is home to cultures from around the world. Carassauga is an excellent example of how many cultural groups in Mississauga co-exist peacefully together. This popular Festival helps to strengthen relationships and allows us to better understand our friends and neighbours."Mayor Hazel McCallion, Mayor of Mississauga May 2013


• Social Media – Facebook and Twitter

• Outdoor Signage: 130 signs located at major intersections of the City of Missis-sauga and at City entry points over 3 weeks; 20 Bus kings; 2 TSA’s at MiWay Bus Terminal

Other Newspaper Coverage in 4 newspapers Radio Coverage on 7 radio stations TV Coverage on 4 TV channels stations Website 288,859 hits

As a corporate sponsor of Carassauga, you will receive substantial return on your marketing investment from the extensive multimedia marketing activities surrounding the Festival.

Carassauga provides significant marketing value and reach!Other benefits include:

• Partnering and visibly supporting multiculturalism – a fast growing and targeted demographic in Canada

• Participation in the largest multicultural Festival in Ontario

• Heightened brand awareness as part of Carassauga’s extensive marketing campaign.

• Opportunity to work with Carassauga’s experienced and professional Festival team to develop partnering opportunities and sponsorship programs that are mutually beneficial

Based on our visitor survey conducted by Engima Marketing;

• 91% plan to return

• 94% would recommend the Festival to friends and family

• 99% of respondents submitted an overall rating of the Festival as “excellent” or “good”


Be part of the Celebration in 2014! Carassauga 2013 at a glanCe• Over 72 countries represented at 28 Pavilion Locations, throughout Mississauga • 4,014 performances & 168 artisans • 942 performances • 309,223 visits• 6,081 volunteers • 373,933 volunteer hours • 22 hours of operation

Our Festival has broad appeal and reaches out manyDifferent demographics


title sponsor $40,000

As the Title Sponsor, you will enjoy a host of benefits and the chance to be a prominent partner in a successful and well established event. Title sponsorship is an exciting opportunity for your company to raise its profile across a diverse audience.

title sponsor of the Festival, has exclusive naming rights to the Carassauga Festival.

exclusive recognition:• The Title Sponsor’s logo will be in the Carassauga Festival 2014 promotion and advertising campaign as Title Sponsor• Exclusive P.R. and promotional opportunities with Carassauga • Speaking opportunities at Carassauga 2014 Media Launch and Opening Ceremonies • Privilege to host the 2014 Carassauga Awards and Sponsorship Dinner• Logo on Volunteer t-shirts• Name recognition in radio ads • MiWay (Mississauga Transit) Carassauga Bus Kings and tails• Special banner acknowledging Title Sponsor

print and media recognition:• Materials that will feature sponsor’s name/logo: • All print and promotional materials including passport, poster and media kits • All print and TV ads • Carassauga website January 2014 - December 2014, including a hotlink to sponsor’s website • Opening Ceremony Parade Banner• Two full-page advertisements in Carassauga Passport

on site recognition:• Organizing Committee Chair welcome remarks at the Festival Opening Night • Logo on way-finding signs, maps at info booths• Name/Logo on TV monitors throughout Hershey Centre

additional Benefits:• Speaking Opportunity at the Festival Opening Night• 250 Carassauga Passports to be used for promotional purposes• Invitation for four guests to attend the 2014 Carassauga Awards & Sponsorship Dinner • Opportunity for corporate booth at Hershey Centre • Invitation to Media Launch


KiDs Zone sponsor$25,000

The Kids Zone at the Hershey Centre features fun-filled activities for families with children 12 and under. In 2013, Kids Zone recorded over 13,000 visits. Featuring energizing activities, interactive entertainment and breathtaking fun, in a family friendly atmosphere, the Kids Zone is a universe of entertainment for children 12 and under.

as Kids Zone sponsor your company has an exciting opportunity to be recognized for

promoting health, recreation and fun for families and children 12 and under.

exclusive recognition:• Exclusive naming rights to the Kids Zone• Speaking opportunities at Kids Zone• Banner at Kids Zone• Logo on Junior Passport

print and media recognition:• Materials that will feature Sponsor’s name/logo: • All print and promotional materials including poster and media kits • Carassauga website January 2014 - December 2014 including a hotlink to Sponsor’s website • One full-page advertisement in Carassauga Passport

on site recognition:• Logo on maps at info booths• Name/Logo on TV monitors throughout Hershey Centre

additional Benefits:• 200 Carassauga Passports to be used for promotional purposes• Invitation for two guests to attend the 2014 Carassauga Awards and Sponsorship Dinner • Opportunity for corporate booth at Hershey Centre • Invitation to Media Launch

“Carassauga is one of the landmark events in our great City. Diversity is our strength, and every year Carassauga does a great job of showcasing that diversity, bringing us together and celebrating our many unique cultures.” Hon. Charles Sousa, MPP - Mississauga South September 2013


passport print sponsor $15,000

The Passport is the most valued document for Festival visitors as it provides unlimited Pavilion entry during the Festival and contains key information about Pavilion locations including maps, and transit schedules and routes. During the Festival, Passport holders ride free with MiWay (Mississauga Tran-sit) by simply presenting their Passport. Passports are sold throughout GTA retail outlets, community centres, libraries and all Pavilions, commencing in March 2014.

This sponsorship category places your corporate logo prominently on the Passport, which is widely distributed in advance of the event and used by all visitors during the Festival to gain access over the three day event. exclusive recognition:• Logo on front cover of Adult Passport

print and media recognition:• Materials that will feature Sponsor’s name/logo: • All print and promotional materials including poster and media kits • Carassauga website January 2014 - December 2014, including a hotlink to Sponsor’s website• Opening Ceremony Parade Banner• Full page advertisement in Carassauga Passport


additional Benefits:• 150 Carassauga Passports to be used for promotional purposes• Invitation for two guests to attend the 2014 Carassauga Awards and Sponsorship Dinner • Invitation to Media Launch


Carassauga WeB sponsor$10,000

The Web Sponsor’s name and logo will be prominently placed on the home page of the Carassauga web site. With 288,859 hits, the site provides an opportunity to build brand awareness, support multiculturalism and attract new clients. Our Web Sponsor will have a pop up ad on the site for the period January 2014 to December 2014.

exclusive recognition:• Name and Logo on website, as Web Sponsor of www.carassauga.com

on site recognition: • Name/Logo on TV monitors throughout Hershey Centre• Opening Ceremony Parade Banner


gloBe trotter sponsor$10,000

Globe Trotter Sponsors are strong and valuable community contributors to the Festival. In recognition of your sponsorship, you will enjoy a host of benefits that include:

print and media recognition:• Materials that will feature Sponsor’s name and logo: • Media kits and poster • Carassauga website January 2014 - December 2014, including a hotlink to Sponsor’s website • Half page advertisement in Carassauga Passport




Carassauga Charity Challenge sponsor $10,000

A new sponsorship opportunity has emerged for the 2014 Carassauga Festival which will provide a platform for a company to take a community leadership position in goodwill marketing awareness to enhance their brand and audience perceptions of themselves. Social fundraising, has been around for a very long time, but the emergence of social networking sites has allowed individuals and groups to engage their networks in unprecedented ways. Online technology enables social fundraisers to spread their messages exponentially. Person-to-person fundraising online is efficient, effective and scalable. It is easy to track, analyze and report results on an ongoing basis. Nonprofits who have realized this potential are seeing high returns on their social fundraising efforts, raising more money and increasing brand awareness.

exclusive recognition:• Exclusive Naming Rights for the Charity Challenge• Logo on all Charity Challenge print material

print & media recognition:• Materials that will feature sponsor’s name/logo: • All print and promotional materials including poster and media kits • Carassauga website January 2014 – December 2014, including a hotlink to Sponsor’s website • Opening Ceremony Parade Banner • Half page advertisement in Carassauga Passport


additional Benefits:• 100 Carassauga Passports to be used for promotional purposes• Invitation for two guests to attend the 2014 Carassauga Awards and Sponsorship Dinner • Opportunity for corporate booth at Hershey Centre• Invitation to Media Launch


marKetplaCe sponsor$7, 500

The Marketplace held at the Hershey Centre, SportZone provides a central destination for Festi-val visitors to shop for an array of goods and products at Carassauga’s own global marketplace. As Marketplace Sponsor, your company has the exciting opportunity to be recognized at this exciting new venue of retailers, cultural vendors and artisans.

exclusive recognition:• Exclusive naming rights to the Marketplace• Outdoor corporate signage and sponsorship signage at Marketplace

print & media recognition:• Materials that will feature sponsor’s name/logo: • All print and promotional materials including posters and media kits • Carassauga website January 2014 – December 2014, including a hotlink to Sponsor’s website

on site recognition:• Marketplace booth space for corporate display of products and services• Logo on Opening Ceremony Parade Banner• Logo on TV monitors throughout Hershey Centre on Sponsor Banner

additional Benefits:• 50 Carassauga Passports to be used for promotional purposes• Invitation for 2 guests to attend the 2014 Carassauga Awards & Sponsorship Dinner • Invitation to Media Launch


FestiVal FrienDs sponsors$5,000 or less

Festival Friend Sponsors are the local businesses, organizations and individuals that are consistent supporters of Carassauga. In recognition of your sponsorship, you will enjoy the following benefits:

print and media recognition:• Materials that will feature sponsor’s name and logo: • All print and promotional materials including posters and media kits • Carassauga website January 2014 - December 2014, including a hotlink to Sponsor’s website

on site recognition:• Name/Logo on TV monitors throughout Hershey Centre• Logo on Opening Ceremony Parade Banner

additional Benefits:• 50 Carassauga Passports to be used for promotional purposes• Invitation for two guests to attend the 2014 Carassauga Awards & Sponsorship Dinner• Invitation to Media Launch


Sponsorship at a Glance Sponsor Categories

Title

$40,000

Kids Zone

$25,000

Passport

Print $15,000

Website $10,000

Globe Trotter

$10,000

Carassauga Charity

Challenge $10,000

Marketplace

$7,500

Festival Friends

$5,000

Exclusive Recognition Exclusive naming rights to Festival Speaking opportunity at Media Launch and Opening Ceremony

Host of Awards Banquet Logo on volunteer t-shirts Logo on Rack Cards Radio/TV print recognition ‡ Logo on MiWay - Mississauga Transit Logo on street & route way-finding signs Exclusive banner Logo on Adult Passport Logo on Junior Passport Exclusive naming rights to Kids Zone Speaking opportunity at Kids Zone Banner at Kids Zone Name/Logo on website as Web Sponsor Exclusive naming rights to Marketplace Banner at Marketplace Exclusive naming rights for Charity Challenge

Logo on all Charity Challenge posters Print and Media Recognition Logo on Posters Opening Ceremony Parade Banner Logo on website Ad in Passport 2 1 1 1/2 1/2 1/2 On Site Recognition Name/Logo on TV monitors throughout at Hershey SportZone

Logo on maps at info booth Additional Benefits Complimentary Passports 250 200 150 100 100 100 50 50 Invitation - Awards Banquet 4 2 2 2 2 2 2 2 Opportunity for Booth at Hershey Centre 1 1 1 1 Media Launch invitation Media kit acknowledgement

5600 rose Cherry place hershey sportZone, 2nd Floor mississauga, ontario l4Z 4B6

905 615 3010 fax 905 615 [email protected]

mississauga’s - carassauga festival€¦ · mississauga is home to cultures from around the...

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