mixx 2013: the weather network "what contribution is canada making to the global digital...
DESCRIPTION
What contribution is Canada making to the global digital marketing ecosystem? Find out in these slides from The Weather Network/Pelmorex. Presented by Ken Headrick, Managing Director. This presentation was given at IAB Canada's MIXX Conference in March 2013.TRANSCRIPT
Ken HeadrickManaging DirectorThe Weather Network
Canada – laggard or leader, what contributions are we making to the global digital marketing ecosystem?
• Dominant position in weather in Canada on all platforms• SoLoMo = weather and very high reach category• US players pursuing global strategies• Device/platform/screen proliferation
• TV, iTV, connected TV, web, mobile web, phone, tablet, cars, appliances, etc.
• Data rich and real time 24X7 application = big data
The Challenge
• Best in World Weather – PointCast• Extensive portfolio – TV, iTV, connected TV, web, mobile
web, 4 phone platforms, 4 tablet platforms, PC and Mac apps
• Major Redesign web and mobile web – Int’l, viewability• iTV – First in Canada - Mediaroom best-in-class app• Connected TV• Largest digital media weather provider in Spain • Travelers Network and Beat the Traffic – US
Response and Impact
Canadian HQ
• SEM – Enquiro/Mediative, Acquisio • adTech - Casale, Shiny Ads, Datacratic, Ad Gear, Ad Parlour• Social Management and Analytics - Radian 6, Hootsuite• Mobile – Polar Mobile, Extremelabs
Canadian-led
• Joe Zawadzki - Media Math • Michael Rubenstein President of App Nexus.
Leadership from Others