Objectives

The objective was to connect Chio brand with the upcoming Euro 2012 (starting June 8th), the biggest sports event of the year.

And since chips and football are naturally connected (with people often watching games with chips in their hand) we proposed to use connection and hipe around Euro to promote and raise awareness of Chio brand.

The objective was to connect Chio brand with the upcoming Euro 2012 (starting June 8th), the biggest sports event of the year.

And since chips and football are naturally connected (with people often watching games with chips in their hand) we proposed to use connection and hipe around Euro to promote and raise awareness of Chio brand.

Microsite

Starting point is a Chio branded microsite, named Chio NAPOVEJ REZULTAT (Chio pogodi rezultat).

Visitors are invited to guess ('bet on') all football games in the respective rounds. They will be encouraged to guess the result and, in the light of sports spirit, NO money is needed to enter! Only registration.

Starting point is a Chio branded microsite, named Chio NAPOVEJ REZULTAT (Chio pogodi rezultat).

Visitors are invited to guess ('bet on') all football games in the respective rounds. They will be encouraged to guess the result and, in the light of sports spirit, NO money is needed to enter! Only registration.

Microsite

Microsite

Registration was be possible through entry form or Facebook connect. Facebook connect enables posting on users timeline and ensures further viral spreading.

Users were invited to place a bet for two games at each round Rounds were predetermined, as follows:

Groups: 2 results daily – 12 rounds QF: 2 results – 2 rounds SF: 2 results – 1 round

Registration was be possible through entry form or Facebook connect. Facebook connect enables posting on users timeline and ensures further viral spreading.

Users were invited to place a bet for two games at each round Rounds were predetermined, as follows:

Groups: 2 results daily – 12 rounds QF: 2 results – 2 rounds SF: 2 results – 1 round

Microsite

Microsite

Microsite

Microsite

To make it more interesting, for the Finals the users will be invited to guess not the winner or the result, but the minute the winning goal is scored.

For that we used slider All the users who had guessed the right result are then invited to return to the

microsite and draw their prize from Chio bag All the winners end up getting either Chio product(s) or Chio branded football

To make it more interesting, for the Finals the users will be invited to guess not the winner or the result, but the minute the winning goal is scored.

For that we used slider All the users who had guessed the right result are then invited to return to the

microsite and draw their prize from Chio bag All the winners end up getting either Chio product(s) or Chio branded football

Microsite

Microsite

Banners

Banners

Banners

Banners